Customer Service & Sales Solutions: B.Y.O.B. Build Your Own Brand - How to Harness the Power of Personal Branding

November 7, 2013 - 11:00am - 12:00pm
Las Vegas Convention Center, Room N256

Presented by: Doug Dvorak, Dvorak Marketing Group

Personal Branding describes the process by which individuals differentiate themselves through identifying and articulating their unique value proposition (UVP) to achieve a specific goal. Many other people bring the same products, services and skills to the marketplace that you do. So why is it that some people just seem to stand out? Chances are, consciously or unconsciously, they have created their own unique personal brand. Personal Branding is not about applying a thin layer of veneer. It's about getting in touch with your authentic self - what's true and real and genuine about you. It's about harnessing the values you live by and the passions that drive you and presenting the real you to others.