Marketing: Does Your Brand Matter?

November 6, 2013 - 1:00pm - 2:00pm
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Lois Brayfield, J. Schmid


Consumers have changed. Buying habits have changed. Marketing has changed. What are you doing to make sure your brand stays relevant in this sea of change? As marketers, we know who our customer is and how to reach them. Or do we? You can throw out the old playbook because recycling old tricks may not work anymore. The new consumer is savvy, in control, and wants more. Is your brand in a position to deliver what they’re looking for? This session digs deep into better understanding consumer decision-making and being able to define the “higher order benefit” that truly makes your brand desirable. In this fun and fast-paced session, you’ll see examples of brands that have discovered a unique and meaningful position and then created an entire customer experience that reflects this point-of-difference … and experienced exponential growth!