Marketing: A New Call-To-Action: Creating Compelling Messages that Consumers Actually Care About

November 6, 2013 - 3:00pm - 4:00pm
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Lois Brayfield, J. Schmid

Thousands of competing messages a day … the consumer demand for discounts ... a shiny new tactic introduced every day. What once worked barely, ekes out a profit in today’s marketing landscape where you compete for time against the latest YouTube phenom. When asking a consumer to do anything, you better make sure you’re not wasting their time with an arrogant, company-focused call-to-action. Take a stand AGAINST the “call-me, follow-me, like-me, sign-up-now or find-more-online” world of ineffective marketing! In this example-packed session, learn how brands are being bold and WOW-ing customers with compelling messages and experiencing meteoric growth.