Auto Dealer: The New Car Dealer’s Opportunity in Automotive Accessories, powered by NIADA & PRO

November 6, 2013 - 11:00am - 12:00pm
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Steve Bruyn, Foresight Research

When the dealer experience includes the retailing of automotive accessories, a new profit opportunity is the result.   How big is that opportunity and what are the specifics about what the customers expect?  That is the subject of this SEMA education session.

Learn what the most popular automotive accessories are – by segment.  It’s no longer just about pickup trucks and SUVs.  Women and baby boomers are spending big money on accessories and they likely will continue on this path.  Which brands of vehicles are most often accessorized and how much do customers spend?  Do buyers accessorize at the time of new car delivery, or later?  Do accessories pay a role in the selection of the dealer?  Those are some of the questions that are addressed.