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SCRS Repairer Driven Education: RD1E - Enhancing Your Business: Learn 6 Keys to Developing an Effective Marketing Program $
When:November 5, 2013 - 12:30pm - 2:30pm
Where:N235 - 237
SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.
RD1E - Enhancing Your Business: Learn 6 Keys to Developing an Effective Marketing Program
Presented by Bill Park, MpowerU; Dr. Byron Bissell, MpowerU
This workshop is for those owners/managers and those in the auto collision industry who see the “writing on the wall” that financial success in the auto collision repair industry is increasingly going to depend capturing more of the market share, but feel they lack the core knowledge and skills required to create and implement an effective marketing program. The fact that the importance of effective marketing is going to become increasingly critical to owners/managers of auto body collision repair businesses cannot be overstated. To be ahead of the curve the auto collision repair business owner/manager must deepen their understanding and knowledge of the basic tenants of effective marketing. As a participant in this workshop you will learn the difference between marketing and “effective marketing” and how to establish a solid foundation for an “effective marketing” program that will be cost-effective in enhancing the financial sustainability of your auto collision repair business. The starting point is to incorporate into your business thinking the oldest and most accepted law of economics put demand (generating customers) in front of supply (production). Leading companies compete on supply, but win on demand. They consistently ask the question – what do we know about the demand of our most profitable customers that the competition does not? They respond by building a marketing program to understand the demand that enables them to create new strategies which lead to products and services that will differentiate them in the market. The next step is to become acquainted with the basics of how to answer the question of – “what do we know about the demand of our most profitable customers that the competition does not?” which is the meat of this workshop. Participants will take away from the workshop the 6 keys to creating an effective marketing program for their business, which will enhance their ability to achieve their short and long-term business financial goals.
Click here to register for the SCRS Repairer Driven Education courses.
For more information, visit the SCRS RDE website.