Mobile Electronics: Demystifying Factory-Installed Audio Systems, A Practical Path To Upgrades

November 5, 2013 - 3:00pm - 4:00pm
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Andy Wehmeyer, Independent Manufacturing Consultant

 Demystifying factory-installed audio systems in today’s cars is easier than you may think. Yes, it’s true these factory-installed audio systems feature more bells and whistles than previous generations, but sound performance still sorely lacks. If you’ve ever been hesitant to sell an audio upgrade to be integrated with a factory-installed premium audio system, this seminar is for you. Andy will present an overview of OEM audio system architecture, connections and component functions. Andy’s tips on identifying the audio system components, along with his solution-based upgrade approach, allow you to feel confident about meeting the needs of any audio upgrade customer. Every seminar attendee will receive an audio CD and web-based download of additional resources, along with complete instructions for using it. These resources, along with some very basic installation tools, allow you to easily and confidently determine an appropriate upgrade solution to many of today’s factory-installed audio systems. Finally, Andy will provide some insight into the future of OEM audio systems and why it is good news for the aftermarket.