Industry Trends & Forecasts: Who’s in the Driver’s Seat? A Comprehensive Look at Generational Trends in the Automotive Industry

November 5, 2013 - 3:00pm - 4:00pm
Las Vegas Convention Center, N254

Presented by:  Melinda Zabritski, Senior Director of Experian Automotive

Each automotive customer is different and lives a unique lifestyle; however those of the same generation often share certain similarities including their choices, preferences, habits and life experiences. For instance, do millennials prefer performance over economy vehicles? Does Generation X lean toward more luxury brands? By better understanding the preferences and purchasing behaviors of each generation, automotive retailers and manufacturers will be able to stock their shelves with the right inventory and target their customer bases appropriately. In this session, learn what manufacturers, distributors and retailers must do to succeed in the automotive aftermarket environment.

Attendees will learn:
• How attitudes/automotive purchasing behaviors differ between each generation
• How the current economy is affecting each generation’s ability to purchase a car
• How to reach automotive customers: what types of media do each generation receive information?
• Which makes/models are most successful at attracting the various generations