Online Marketing Conference - Intermediate: You're Doing it All Wrong-Why Email Marketing, Facebook Marketing and Other Forms of Retargeting are the Same Thing. Powered by ETTN $

November 4, 2013 - 2:30pm - 3:30pm
Las Vegas Hotel, Ballrooms F & G

Presented by: Dennis Yu, BlitzMetrics

Those annoying ads that follow you around when you abandon your shopping cart-- that's retargeting. And now they can follow you around on Facebook, YouTube, inside your mail, on competitor websites, and on your phone.

In the last 6 years, retargeting has evolved to allow extreme micro-targeting-- people who visited the site, work at PEP Boys, are friend of your competitors, have opted-in to the mailing list of an auto restorer, and so forth.  Doesn't even require a cookie any more, as evidenced by Facebook's version of this, as well as Google's new search retargeting, what they just searched for.

We'll show you 10 practical tips you can implement right now.  Walk away with a simple checklist and step-by-step guide on how you can tie all your channels together to reach your exact target audiences. We'll demonstrate how to measure the ROI from retargeting, since your display retargeting will cause an increase in people who search Google for your name and people who are more likely to open your email.

This is not high-level fluff on why you need to be doing Facebook ads, why big data is important, or how mobile is so big. Roll up your sleeves and let's execute this together using live examples from the automotive industry and outside.

Join the discussion on twitter: #sema2013 #omc10

This session is part of the paid Online Marketing Conference, Powered by the Emerging Trends and Technology Network (ETTN). For more information and to register, please visit: