Online Marketing Conference - Fundamentals: Maximizing Conversion with Common User Scenarios, Powered by ETTN $

November 4, 2013 - 10:00am - 11:00am
Las Vegas Hotel, Ballrooms D & E

Presented by: Brian Lewis, SiteTuners

If you're not constructing User Scenarios to set the direction of your site design and information architecture, you're likely frustrating visitors, depressing conversion and wasting marketing dollars. In this session, you'll learn what User Scenarios are (and aren't), how they eliminate conversion-killing cognitive biases your stakeholders may bring to the design project, and why they need to be an integral step in your design process. You'll also see examples of User Scenarios in action and receive detailed tips for creating your own conversion-boosting User Scenarios.

Join the discussion on twitter: #sema2013 #omc2

This session is part of the paid Online Marketing Conference, Powered by the Emerging Trends and Technology Network (ETTN). For more information and to register, please visit: