Online Marketing Conference - Closing Keynote: Hidden Secrets of Amazon, Powered by ETTN $

November 4, 2013 - 3:45pm - 4:45pm
Las Vegas Hotel, Ballrooms A & B

Presented by: Bryan Eisenberg, sold its first book in July of 1995. The company did not start out knowing substantially more than most other businesses, but because it was willing to think ahead, develop big data technologies and push the boundaries of how best to do business on the web, it is now the largest online retailer, capturing about 30 percent of every e-commerce dollar.

Amazon is ten years ahead of the curve and even leads strongly data-centric companies like Walmart. Every business needs to ask itself whether it will adopt big data business strategies. If the answer is ‘yes,’ then right now is the time to act. The nature of the game is changing so fast that waiting out the next ten years, trying to decide how or whether to change will leave many businesses in the dust. They will not be able to compete; they won’t even be able to catch up.

In this exciting, perhaps daunting, climate, you are wondering how you can start experimenting with and implementing big data solutions that solve your business problems and fit with your business goals. But, how do you do that? What does ‘using big data to solve business problems and fit business goals’ mean?
When people look for an example of how big data benefits business, they usually point first to Amazon as the gold standard of how an online retailer uses big data to out-perform many of its competitors. This keynote will make sure you uncover and understand how to use the hidden secrets behind Amazon's success and make it yours.

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This session is part of the paid Online Marketing Conference, Powered by the Emerging Trends and Technology Network (ETTN). For more information and to register, please visit: