Marketing: Build A Winning Marketing Strategy

November 4, 2013 - 9:30am - 10:30pm
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Gary Fly, The Sales Factory

In this interactive and information-loaded session, Gary Fly shows you how to use research to build a winning marketing strategy that will generate measurably improved sales.  Learn how to use research, both internal and external, to define your unique selling proposition and match it with your customer needs.  During the session you will take time to examine your business and walk through a time tested four-part process to develop an actionable marketing strategy ready for immediate implementation.  Value to attendees: Discover how to use research to analyze your business, your customers, and to develop a plan that allows you to reach buyers in a manner on which they will act.  You will work through a series of exercises and the results will be a strategic look at your company and your marketing plan and specific tactics you will be able to implement when you get back to the office.  You will leave with a clear vision of how marketing might benefit your business, what tactics make sense, and a way to effciently and effectively deploy your resources to improve sales.  Target Audience: Business Owners, VP of Marketing, VP of Sales, or anyone responsible for a firm's marketing or sales initiatives.