Industry Trends & Forecasts: Enthusiast Purchase Journey

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When: 
November 4, 2013 - 9:30am - 10:30am
Where: 
Las Vegas Convention Center, Upper North Hall, N254

 Presented by: Gavin Knapp, SEMA Market Research

What steps do consumers take when searching for and buying performance parts and accessories? New research from SEMA helps you position your products better by exploring the process automotive enthusiasts go through when selecting and purchasing upgrades and accessories.