Business Management: Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion

November 4, 2013 - 3:00pm - 4:00pm
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Eugene F. Zelek, Jr., Co-Chair Antitrust and Trade Regulation Group, Freeborn & Peters LLP

An increasingly common problem faced by suppliers is resale price erosion caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors.  In a realistic, no-nonsense presentation, various lawful approaches that a supplier can take to prevent or manage this situation will be discussed, as well as which alternatives work best in particular circumstances.