Tires at 2: Making Customer Service Part of Your Brand

Presented by: Kevin Rohlwing, Vice President of Training, Tire Industry Association

Branding is one of the most popular buzzwords in the marketing community and has become so important that companies are now paying to have their products used in movies and television productions. In fact, branding plays a role in every business, so the image that a brand reflects often determines long-term success or short-term failure. The feelings that a brand creates in the minds of the customers also have a direct connection to whether or not they will return or recommend a company to a friend. In competitive industries like tire retailing where the main product is practically a commodity, success often depends on the level of customer service. This workshop will explain how a brand lives and breathes so retailers can make exemplary customer service part of their culture.