SCRS Repairer Driven Education: RD12 - Maximize Your Web Presence $

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RD12 - Maximize Your Web Presence

Mark Claypool, Optima Automotive

Having a website has one purpose, and only one purpose; bringing potential customers to your door. If your business is going to have an online presence, it is NOT enough to just have a website. To be truly effective, your site needs to bring you prospects, needs to be searchable by people looking online for the products/service you provide and, most importantly, it needs to convert website visitors to customers. After going through this session, you will learn:

1. Website essentials, such as what needs to be taken into consideration when building and having a website online.
2. About Search Engine Optimization (SEO). Just having a website doesn’t mean people will come to it. It must be optimized, and SEO is a science unto itself that few website developers get right. In this session you will learn what to look for.
3. Be prepared, participants will engage in live reviews of attendee websites and social media efforts. 

Click here to register for the SCRS Repairer Driven Education courses.

For more information, visit the SCRS RDE website.