Where the Money is: The Next Generation of Powersports Enthusiasts are Here Now, Powered by SBN

Presented by: Jeff Najar, Partner at Biker Pros & North American AMD Bureau Chief; Chris Callen, Editor, Cycle Source Magazine; Keith Ball, Editor, Bikernet.com

Understanding and connecting with the next generation of powersport buyers keep the sport alive and healthy. How can you utilize your assets to connect with them locally and nationally? What you have is what they want and we will give examples of how to build a relationship to keep them interested and coming back to buy from your powersport dealership.

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