Mobile Electronics: Adding Luxury Features to Upgrade Vehicle Enjoyment, Powered by Professional Restylers Organization (PRO)

Presented by: Jeff Varick, Brandmotion; Pete Kallgren, Rostra

In this session you’ll learn about all kinds of aftermarket comfort and convenience features like seat heaters, seat massagers/lumbar supports, cruise control, curb sensing and parking assist systems and so much more. Add the features that the factory did not and enjoy the profit margin that comes along with upgrading and personalizing vehicles with comfort and convenience features. Diversify your mobile electronic offerings outside of traditional audio and security products with these exciting, profitable categories. It’ll expose you to a broader customer base and it’ll supplement some of the erosion in the traditional categories that have been affected by the internet and national merchant retailers.