Vehicle Technology: Racing and Performance Keynote

The Racing and Performance Keynote, to be presented on the opening day of the SEMA Show, will feature Nick Woodman, founder and CEO of GoPro.

SEMA’s roots are embedded in racing and the performance aftermarket. Racing and the performance lifestyle are critical to continued relevance and innovation within the SEMA community for both longtime members as well as new companies such as GoPro. SEMA has played a major role in GoPro’s success in establishing its products as the world’s most versatile cameras, and the term ”GoPro It” has become a new phrase in the lexicon of performance enthusiasts from motorsports to action sports. Attendees can expect Woodman—a racer himself—to elaborate on how he and his team created a new product segment that defines and motivates the culture of motorsports and performance enthusiasts and how their modular upgrades encourage people to buy deeper into the GoPro system.

Leading companies such as GoPro think of their products as the content, with the design, marketing, branding and social packaging as the context. GoPro owns 90% of the rugged-camera market and sold more than 800,000 cameras last year to users who then uploaded videos to YouTube once every two and a half minutes. What GoPro understands better than its competitors and many other companies is that a customer showing off what he did with his GoPro Hero camera on YouTube is far more valuable than a clip of him talking about his camera.

“Your company’s ability to deliver a superior, personalized customer experience will set you apart from your competitors, inspire fans and advocates and drive spending on your products or services,” Waraniak said. “Customers buy your stuff but, more importantly, they buy what your stuff does for them. You need to sell the benefits of your products and services to your fans and enthusiasts. Scott Bowers at Oakley calls it purpose beyond reason—where art and science collide.”

For more information, please visit: http://www.sema.org/vehicletechnology/vtc-schedule

FREE EVENT: Pre-registration required.

To register, please visit: http://www.semashow.com/register