Turbo Charging the Automotive Marketplace - A Comprehensive Look at the Trends Shaping the Specialty Equipment Industry

Presented by:  Jeffrey Anderson, Experian Automotive

Each automotive customer lives a unique lifestyle, differing in styles, preferences and habits. Gaining insight into who the customer is, allows industry professionals to focus their outreach and be more in tune with what trends are shaping the industry. Additionally, by better understanding what makes and models of vehicles are automotive consumers gravitating towards, and how automotive customers are searching online for specialty equipment parts can provide aftermarket specialty companies with information that will help them be more successful in the marketplace. In this session, Experian Automotive will examine several key industry areas, and provide in-depth analysis on how current trends are impacting the automotive aftermarket. Attendees of this session will:

• Better understand who the automotive customer is, including demographic information and purchasing patterns
• Receive a breakdown of popular vehicle makes/models currently on the road, and which makes/models are popular amongst specific customer age groups
• Better understand how automotive customers are searching for specific products online.