- About the SEMA Show
- Exhibitors
- Buy a Booth
- Why Exhibit?
- Exhibitor Summit
- Learn About Exhibiting
- Exhibitor Information
- How to Succeed at the SEMA Show
- International Resources
- Travel and Lodging
- Promote Your Booth
- Exhibitor Manual
- Exhibitor List/Floorplan
- Submit a Press Release
- New Product Showcase
- Feature Vehicles
- Key Show Contacts
- ATTENDEES
- Media
- FAQs
Mobile Electronics: Car Audio Mythbusters - Robust Business in the Aftermarket is Easier than You Might Think
When:
October 30, 2012 - 9:30am - 10:30am
Where:
Las Vegas Convention Center, N257 Presented by: Andy Wehmeyer, Harman Consumer Group
There's never been a better time to be a mobile electronics “in-vehicle entertainment” specialist! In this exciting session you will learn about what REALLY contributes to great sound in a car as well as what factors prevent it from being great. Learn some of the secrets companies might not want you to know about accomplishing truly great sound! Learn why it’s advantageous to make great audio demonstrations simple for music lovers and complicated for audiophiles and gadget geeks in the same store. Ahhhhh... versus Aha! Finally, learn why being a specialist is your edge in the aftermarket business. Anyone can move boxes. Products are your tools in this endeavor, but they shouldn't be your pitch.