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Customer Service & Sales Solutions: REAL CRM - How the Aftermarket's Top Companies Talk to Their Customers, Powered by Young Executives Network (YEN)
When:
October 30, 2012 - 1:00pm - 2:00pm
Where:
Las Vegas Convention Center, Room N258 Moderated by: Dan Kahn, Kahn Media; Panel: Chris Douglas, COMP Performance; Ed Capen, Goodguys Rod & Custom Association; Ed Monte, MSD; Mike Alvarez, Roush-Yates ; Troy Trepanier, Rad Rides by Troy
This presentation, powered by the Young Executives Network (YEN), will provide insight into how some of the top brands in the automotive aftermarket are managing their customer relationships. This discussion will cover topics such as: “how much communication is too much” and “balancing data capture while respecting customer privacy”. In addition, the panel will discuss the specific tools, techniques and technologies that their businesses utilize to achieve CRM goals. This 45 minute moderated presentation, followed by 15 minutes of audience Q&A, will be chalked full of real world takeaways that are proven to generate results. This is one session that you don’t want to miss. Come ready to learn and find out how to manage your customer relationships for an immediate, positive impact on the growth of your business!