Online Marketing Conference - Intermediate: Mobile Marketing 201 $

Presented by: Tim Hayden, Edelman Digital

The Age of Mobility is upon us, and it brings with it a shift in consumer behavior, commerce and media consumption. Shocking to many in communications, all boats will rise with the widespread adoption and usage of smartphones and tablets, where traditional media, advertising, PR and digital media are all in a new position to succeed. Untethered consumers (no longer sitting in front of computer) have a dependency on mobile devices, with cameras they love, constant connectivity and intimate channels to communicate with brands and each other. Mobile is an obligation today, whereby brands and retailers must embrace the opportunities to increase sales through all channels in an (wrongly) intimidating new world.

This session is part of the paid Online Marketing Conference, Powered by eBay Motors and SEMA Street Performance Council (SPC). For more information and to register, please visit: http://www.SEMAShow.com/omc