Online Marketing Conference - Intermediate: How Social Has Transformed the Customer Awareness, Acquisition and Advocacy Lifestyle $

Presented by: Jessica Gilmartin, Wildfire

What sets a wildly successful social marketing strategy apart from the rest of the pack? Wildfire analyzed 10,000 social campaigns looking for the answer. The distinguishing factor? Brand advocates. Best-in-class social brands have fans who advertise for them. These advocates drive word of mouth to generate 2x the reach, 3x the engagement, and 10x the fan growth of other brands. Join Wildfire’s Jessica Gilmartin as she draws on Wildfire’s experience powering over 250,000 campaigns to share best practices for finding and nurturing those "super sharers" who drive your word of mouth marketing.

This session is part of the paid Online Marketing Conference, Powered by eBay Motors and SEMA Street Performance Council (SPC). For more information and to register, please visit: http://www.SEMAShow.com/omc