Online Marketing Conference - Intermediate: Converting Website Visitors into Customers via Analytics & Usability Best Practices $

Presented by: Kent Lewis, Anvil Media

As the old adage goes, “You can lead a horse to water, but you can’t make him drink.” In a digital world, a lack of ability to convert website visitors into customers can crush your automotive business. Rather than invest in driving more traffic to your website, money is better spent maximizing the value of existing visitors through conversion optimization. In this presentation, Anvil Media President and Founder Kent Lewis will take you through the process of initial goal-setting and report configuration for analytics through test planning, tool selection, implementation and management. You will leave this session with a actionable plan for understanding existing website performance and visitor behavior via analytics as well as how to get more from your website visitors through conversion optimization best practices.

This session is part of the paid Online Marketing Conference, Powered by eBay Motors and SEMA Street Performance Council (SPC). For more information and to register, please visit: http://www.SEMAShow.com/omc