Marketing: Power Branding, Powered by SEMA Businesswomen's Network (SBN)

Presented by: Tom Marx, The Marx Group

Brand elements that will add the POW! to your brand and the KA-POW! in your margins. The BAMM! of Power Branding creates synergy between the branding of your company and the buying behavior of your customers. What is it about some companies that creates extreme customer loyalty even though there may be inferior to the competitors’ or nearly double the price? What motivates people to stand in line to buy the latest high-tech gadget, even though they know it will be outdated in six months? That’s right – Power Branding. We’ve created a powerful tool that demystifies the BAMM! and shows you how to power up your brand. We’ll help you wrap your mind around the Five Forces of Branding, illustrated with familiar examples of companies that have mastered this process. And we’ll give you a step-by-step how-to on Achieving and Leveraging Strong Brand Equity.