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Marketing: Optimize Your Marketing Performance with Multi-Channels (Part 1) - Diagnose Your Customer Data
When:
October 29, 2012 - 1:00pm - 2:00pm
Where:
Las Vegas Convention Center, N257 Presented by: Geoff Wolf, J. Schmid
Customer data is your tool chest for expanding your multi-channel marketing success. We will look at four elements of this important foundation of your business. Why is this data so important? When do you have enough data to act on? What do you do with these tools after you have them? How to measure success of your actions?