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2012 SEMA Show Education Days Speakers
Jamie Allison, Ford Racing North America
Jamie Allison grew up loving cars and for the last 23 years working for Ford Motor Co. that feeling has only gotten stronger. Allison, who has worked for the company in engineering, product planning and marketing, became the new director of Ford Racing North America on Jan. 1, 2010. Allison oversees Ford's current racing programs in NASCAR, NHRA drag racing, Grand-Am sports car racing, as well as its new involvement in action motorsports - including Global Rallycross, X Games, Rally America Stage Rally, Formula D drifting and Lucas Oil Off-Road Trucks. Under Allison’s leadership, the Ford Racing Performance Parts business was transformed by offering ready-to-race vehicles for production-based racing, Performance Packs and new vehicle modifications for enthusiasts. The team also partnered with Shelby Autos on the launch of exciting new Shelby performance vehicles, and created the Ford Performance Group as an outreach to Ford Clubs—all of which reinvigorated Ford's support of performance enthusiasts.
Jeffrey Anderson, Experian Automotive
Jeffrey Anderson is Director of Consulting and Analytics for Experian Automotive. In his current position, Anderson is responsible for developing strategic product initiatives and optimizing the use of Experian Automotive’s data assets in support of custom analyses. Also, Anderson frequently presents Experian’s insights into the automotive sector at industry events, and he has been quoted in top-tier business and trade publications. Prior to joining Experian Automotive in 2004, Anderson held positions of increasing responsibility in key research, data analysis and consulting roles focused on the automotive industry. These positions include Director of Database Research and Analysis for Hamill, Thursam & Everett, Performance Marketing; Vice President, Modeling and Research Manager BBDO/InterOne Marketing Group; and Consultant in the Analytical Consulting Group of the Polk Company. Anderson holds a bachelor’s degree in marketing and advertising from Central Michigan University.
Mickey Andrade, HRE Wheels
Mickey Andrade started out as an enthusiast, growing up in the suburbs of Akron, Ohio building models and collecting die cast cars. Andrade started saving for his first car at 14, bought it at 16 and began modifying it almost immediately. He read the car magazines and dreamed about future projects, but it wasn’t until he took a job in college at a sign shop that his future began to take shape. After seeing his skill at designing graphics for customer cars, the owner of the business bought an old box truck and they turned it into a mobile vinyl graphics studio. Andrade would travel to local car dealerships and stereo shops, where he would design, cut and apply graphics and pinstripes to cars for customers. As a result, his work was noticed and he was eventually offered a job at famous Modern Image Signworks in Huntington Beach, California—a long way from Ohio and the epicenter of the booming import scene in the ’90s. Eventually Andrade worked his way up to Supervisor of Motorsports at Falken Tire. Working hand-in-hand with drivers and team owners in the most youth-oriented motorsports series, Andrade developed a keen sense of what young enthusiasts are drawn to. He eventually moved on to a position at industry icon HRE Performance Wheels, where he now co-manages the marketing department and runs HRE’s motorsports and social media initiatives. His current car collection is packed with highly modified imports, including a ’87 AE86 Corolla GT-S, an award-winning ’94 Nissan S13.4 240SX Convertible, an S14 Coupe and a rare ’93 Civic SiR-S.
Tim Ash, SiteTuners
Tim Ash is author of the bestselling book, Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence) Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach. Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference - a worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design and tactics to improve website conversion rates, and he is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
Matt Bailey, SiteLogic Marketing
Matt Bailey is a foremost expert in online marketing. Matt is known for his conversational, entertaining speaking style and his ability to make technical topics both understandable and practical. He is the founder and president of SiteLogic Marketing. With over 25 years in marketing (20 years online), Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve online presence and profitability. As a world renowned speaker and corporate trainer, he has helped companies like Goodyear, Google, Gerber Life, The Direct Marketing Association, Proctor & Gamble, Johnson & Johnson, American Greetings, Toys R ‘Us and Disney Corp take control of their online marketing.
Keith Ball, Bikernet.com
In the late '70s I became editor of the largest newsstand motorcycle magazine in the world (550,000 monthly audited paid circulations). I was also the editor of numerous specials and our sister publication. I left the Paisano Publications in 1981 to start my own publishing company. I published Ventura County Magazine and the Ventura County Business Journal. During those seven years, I joined the board of the Ventura County American Red Cross, the Ventura County Economic Development Association and was active in community affairs. In 1987, Joe Teresi, the new publisher of Paisano, asked me to return. I became the editor of their largest magazine and the editorial director of 14 other titles. I became publisher of American Rodder, Quick Throttle and responsible for the art, production and editorial staffs. When I resigned from Paisano in 1999, I was the Executive Vice President. During this period I took two trips to the Bonneville Salt Flats. On the second attempt, the Easyriders streamliner, supported through $25-donations from 10,000 readers, captured the world land speed record at 321 mph and held that record for 16 years. Over the last 12 years I have written five motorcycle adventure novels and a book about Bonneville racing. I also own and operate a motorcycle-oriented website; Bikernet.com. It was one of the first H-D motorcycle sites (est. 1996). The site has expanded to include tech material, and a broad gamut of entertainment. It currently reaches 300,000 unique users and collects 10 million hits a month. At this time in my life, I run the website, write books and restore two motorcycles a year. Recently I came out of retirement at the request of Primedia/Source to oversee their three American motorcycle magazines. I have contributed to numerous motorcycle magazines as a freelance writer and consultant. In 2006 I was inducted in to the Sturgis Motorcycle Museum Hall of Fame. During 2006 and 2007 I returned to Bonneville and set two motorcycle land speed records.
Michael Beller, Source Interlink Media
For over than 15 years, Mike Beller has been an innovator in digital marketing, advertising, and product development in roles at NBC, AOL, Interactive Corp, Brightroll, and Source Interlink Media. Currently, Beller is leading a division of SIM, Mediaworks, focusing on emerging and integrated digital technologies. Mediaworks has produced numerous mobile apps, mobile web, smart TV, social media executions, and other future looking digital trends in the automotive and aftermarket space directly for clients including Toyo Tires, Falken, Jaguar, Ford, Lexus, and others, as well as SIM brands such as Hot Rod, Diesel Power, and Motor Trend on Google TV.
Roger Berg, DENSO International America, INC.
27 years’ experience in research and product development in the wireless domain, serving as a circuit and systems engineer for airborne electronic warfare systems, consumer automotive and hand held communications devices, and embedded SW and HW systems for vehicular safety applications. Held responsibility for managing hardware (electrical and mechanical), embedded and PC software, industrial design, system test & evaluation, program/project management and engineering administration/quality deployment activity cross functional teams. Currently manages the OEM and Government interfaces for the IntelliDrive(SM) V2x wireless communications research program(s). Customers include various agencies in the US Department of Transportation (NHTSA, FHWA, and RITA), an OEM R&D Consortium called CAMP (Crash Avoidance Metrics Partnership), and individual OEMs including: Toyota, Ford, GM, Hyundai/Kia, Mercedes, Nissan, VW & Honda. Engagement in business planning and market intelligence gathering for V2x implementations and strategies in N. America is also included. Manages interfaces with our sister V2x R&D groups in JP and Germany. Functions as the customer and strategy manager for the N. American V2x R&D program.
Merritt Blakeslee, Blakeslee Law Firm
Merritt R. Blakeslee of the Blakeslee Law Firm in Washington, D.C. has practiced in the fields of international law and international trade regulation since 1991. He advises clients on compliance with U.S. and international trade regulations and represents clients before federal agencies and U.S. courts on a wide variety of trade-related issues, including particularly the enforcement of U.S. intellectual property rights against imported infringing, counterfeit, and gray market merchandise. He specializes in Section 337 investigations at the U.S. International Trade Commission. Mr. Blakeslee is a graduate of the University of Georgia Law School, where he was a member of the Order of the Coif and the Georgia Law Review. He also holds an M.A. and a Ph.D. from Tulane University and the degree of licence-ès-lettres from the Université de Strasbourg in Strasbourg, France.
Paul “Scooter” Brothers, COMP Performance Group
Paul “Scooter” Brothers is co-owner and Chief Operating Officer of COMP Performance Group, which includes Competition Cams, Inc., Quartermaster Clutches, and TCI Automotive, LLC. Scooter is currently the Chairman of the Board of SEMA, and previously served three full terms on the SEMA Board of Directors. He took an active position as the chairman of the Technology Task Force to strengthen the Industry’s position with the OE’s. He is actively involved with SEMA staff dealing with the difficult issue of titling special vehicles in California. He was honored as the 2002 SEMA Person of the year and was inducted into the SEMA Hall of Fame in 2005. He was honored with the Vanguard award from YEN, and the Athena award from SEMA Business Women’s Group. Scooter’s experience at every level allows him to understand the difficult problems facing all of SEMA’s membership, from the manufacturer all the way to the consumer. As a member of the SEMA Technical Committee, his industry influence and experience was instrumental in enabling SEMA to reach a breakthrough agreement with Ford that resulted in the SEMA Technology Transfer Program as it exists today. Since Scooter spent most of his career in the “trenches” he brought a unique and practical prospective to the SEMA Board. His 20-year involvement in SAE has resulted in him being an active charter member of the SAE Motorsports Council. He is very involved with NHRA and NASCAR and other sanctioning bodies to help insure the long term strength of these organizations and the racers. Scooter is on the Board of Directors of the National Engine Parts Manufacturers Association, a group of service replacement parts manufacturers. He also is very involved with several universities, helping them develop a curriculum that will properly educate students for the performance industry. He regularly visits schools and universities talking to the students and trying to recruit them into the SEMA industry. Scooter has been in the automotive industry all of his adult life. He began at the age of 14 as a mechanic in a Rambler dealership, and then graduated to line mechanic at a Chevrolet dealership. After a 4 year stint in the service, he returned to discover that the performance bug had bitten him and he went to work with a group at Racing Head Service. From there it just grew and he became a part of Competition Cams, and then to COMP Performance Group and all of its companies. Scooter manages the growth and new product development, and has the unique ability to envision opportunities and find a way to successfully and profitably incorporate them into the companies. He manages a team of professionals to keep the businesses strong and well positioned to get through tough times.
Ed Browalski, ACEC, LLC
Ed Browalski is the owner of Advanced Controls Engineering Consultants (ACEC), LLC. His firm provides collaborative engineering services for strategic product application, technical tutorials, and embedded electronic controller design. He is a Certified Expert by the Automotive Research Institute (ARi) of SAE Ed graduated from General Motors Institute (now Kettering University) with a Bachelor’s Degree in Electrical Engineering in 1978. He earned a Master’s Degree in Engineering from the University of Michigan (Ann Arbor) in 1979. Ed has over 30 years’ experience in the automotive industry. He retired from General Motors in 2006 as a Technical Fellow. During his time with GM, Ed worked on wide-ranging applications of electronic controls in the powertrain and chassis areas. One major achievement during his tenure at GM was being the technical director for the development of Stabilitrak, GM’s Electronic Stability Control (ESC) system first introduced on the 1997 Cadillac STS. For this, he and his team received GM’s prestigious Kettering Award and other industry accolades. He was also a technical consultant on the subsequent introduction of the 1998 Corvette Active Handling System, GM’s high performance-oriented ESC system. Ed, his wife Kim, and son Jonathan reside in West Bloomfield, Michigan.
Jim Campbell, General Motors Performance Vehicles and Motorsports
Jim Campbell was named vice president, GM Performance Vehicles and Motorsports, in August 2010. Campbell is responsible for integrating the engineering and marketing of performance versions of current production models, performance parts, as well as all motorsports activities.
Prior to this, Campbell served as vice president, Chevrolet marketing. Campbell has also led GM’s Fleet and Commercial Operations and held various positions in field sales, retail incentives, marketing and customer relationship management. He has broad experience with performance vehicles like Corvette and Camaro. He also has worked extensively across a variety of race series, including NASCAR, American Le Mans Series, Grand Am Road Racing and Indy Car. He began his career in 1987 as a college intern working at Chevrolet in Warren, Michigan. Campbell earned a Bachelor of Arts from the University of Michigan and a Master of Business Administration from University of Notre Dame.
Tony Candela, Candela Sales & Marketing
Tony Candela has been part of the Automotive Aftermarket industry for over 20 years. After years as a hobbyist, his professional career began in Joplin, MO as a car audio installer in 1989. He most recently worked for Rockford Corporation in the capacity of Regional Sales Manager, where he served in this capacity from 2002 – 2008. He founded Candela Sales & Marketing in February of 2009. In his time in the industry, Candela has been instrumental in recognizing opportunity and conceiving the tools and strategies to capture it. In addition to his many accomplishments, Candela is an avid automotive enthusiast. He owns two vehicles that he utilizes to network with other local auto enthusiasts. In addition to automotive, Candela has been an audio hobbyist since before he could drive. His father introduced him to the audio hobby at a young age and by the age of 14 he was doing audio installations in friends' vehicles in his parent’s driveway. By the time he could drive, he was already known as the "stereo guy" and outfitted his vehicle with the most over the top system of the time. This passion allowed him to pursue a career as a car audio installer for many years. Candela has authored two books: Automotive Wiring and Electrical Systems, and Automotive Electrical Performance Projects. In 2011, Candela started his 2nd company, CE Auto Electric Supply. CE Auto Electric Supply is a supplier of difficult to find automotive electrical supplies. In addition, CE Auto Electric Supply manufacturer’s battery relocation kits, charging system upgrade kits, headlight relay kits, etc. CLICK to visit the web site. On the weekends, he can typically be found in his garage working on his vehicles or at any number of car shows in the Phoenix area. Candela resides in Chandler, AZ.
Bob Castle, Covercraft Industries, Inc.
Robert Castle joined Covercraft Industries, Inc. in the position of Director of E-Commerce as part of the Global Accessories asset acquisition in July, 2009. His responsibilities include managing the newly formed Covercraft Ecommerce Group, which is responsible for the proactive development and implementation of Business to Business (B2B) and Electronic Catalog solutions with their customers. While at Global Accessories, Inc. as the Executive Vice President & CIO, Robert managed their highly successful E-Commerce Division and was instrumental in establishing the company’s E-Business presence in the Automotive Aftermarket Industry. His broader corporate responsibilities also included the management of Sales, Marketing, Customer Service, QS-9000 / IS0-9001 Implementation & Compliance, Forecasting & Supply Chain, E-commerce and Information Systems functions of the company. Robert is currently a member of the Specialty Equipment Market Association (SEMA) Business Technology Committee and a Past Chairman of the Automotive Aftermarket Industry Association’s (AAIA) Technology Standards & Solutions Committee. He is also a past Chairman of the AAIA Product Information Exchange Standard (PIES) Sub-Committee. Robert has over 30 years of professional and management experience in the Automotive Aftermarket, Transportation and Heath Care industries with extensive experience in E-Commerce, ERP, MRP, DRP, Manufacturing, Inventory Management, Shop Management and Warehouse Management Systems.
Dr. David E. Cole, Center for Automotive Research
David E. Cole is the Chairman Emeritus of the Center for Automotive Research (CAR) in Ann Arbor, Michigan and Chairman of Auto Harvest. He was formerly Director of the Office for the Study of Automotive Transportation (OSAT) at the University of Michigan Transportation Research Institute and an engineering professor at the University of Michigan. Dr. Cole's recent research has focused on strategic issues related to the restructuring of the North American industry and trends in globalization, technology, market factors, and human resource requirements. He is chairman of Auto Harvest, a new organization being developed to facilitate the flow of intellectual property in and out of the auto industry. He is active in SAE, including serving two terms on the Board of Directors. In February 1986, he was named a fellow of SAE. He is also active in the Engineering Society of Detroit and was elected to fellow status in 1990. In 2000, he received the Engineering Society’s highest award, the Horace H. Rackham medal. He is also a member of the Society of Manufacturing Engineers and was elected to fellow grade in 2009.
Dr. Cole received his B.S.M.E. and Mathematics, M.S.M.E. and Ph.D. from the University of Michigan and recently received an honorary doctorate from Cleary University.
Jason Coleman, Google
Jason Coleman has been an Account Manager, focusing on Google's advertising products, for over two years. During that time, he has worked entirely in the automotive industry, with an emphasis on performance and replacement parts and services. Originally from Kansas City, Jason spent the majority of his teens attempting a full re-build of a beautiful 1966 red Ford Mustang. He now works out of Google's Ann Arbor, MI office, near the heart of the auto parts world.
Christine Corelli, Christine Corelli & Associates
Christine Corelli is the author of five business books including the bestselling, Wake Up and Smell the Competition. Her newest release, Capture Your Competitors’ Customers and KEEP them sold out the first print run in the first two weeks and is still selling strong. To her credit, she has had over two hundred works featured in leading publications on sales, cutting edge service strategies, profit-rich growth strategies, and additional topics related to competitive excellence. She has also been a featured guest on numerous TV and radio interviews including CNBC. Christine is a veteran of the platform with an active speaking calendar. Her impressive client list includes prominent organizations including Goodyear, Ford, GE, Honda, Harley Davidson, Nissan, Chrysler, the American Marketing Association the Harvard Business School Alumni Association and more. She has received outstanding evaluations at SEMA events.
Chris Douglas, COMP Performance Group
Chris Douglas is a lifelong automotive enthusiast, racer and marketing professional that is honored to give back to the automotive aftermarket industry through the volunteer leadership opportunities of SEMA. Throughout his career, Chris has been fortunate to work with some of the most accomplished professionals and brands in the industry, and he is passionate about ensuring those same opportunities are available to the next generation of automotive professionals. The 35-year old Douglas lives just outside Memphis, TN, with his wife Hailey, who is also an aftermarket industry professional and 10-month old son, Caden. When not traveling to automotive and racing events throughout the country, the new father enjoys spending time with his family, riding motorcycles and pursuing various outdoor activities. Chris has been a member of YEN (Young Executives Network) since 2005 and just completed a two-year term on the YEN Select Committee. While Chris looks forward to continuing his active participation in YEN, he is also focused on developing a strong working relationship between YEN & MPMC (Motorsports Parts Manufacturers Council) via his newly elected position on the MPMC Select Committee.
Donnie Eatherly, P&E Distributors Inc.,
A 50 plus year old family owned multi line performance and truck accessory distributor servicing the southeast with three locations and two cross docks. Donnie has been in the industry for more than 30 years and is a current SEMA Board member, past PWA Chair and current SEMA data pool participant. P&E distributes to Chain stores, mom and pop retailers and third party distributes to internet retailers.
Nancy Friedman, Telephone Doctor
A 4-time SEMA speaker, Nancy Friedman returns to us once again to entertain, engage, excite, educate and motivate our audiences. Born and raised in Chicago, IL, she and her family now live in St. Louis, MO where they run Telephone Doctor Customer Service Training. A much sought after conference and corporate meeting speaker on sales and customer service, Nancy has also had an impressive theatre career along the way. She is the winner of the prestigious San Diego Old Globe Theatre Best Comedic Actress award, presented to her by Charlton Heston. The author of 7 books on sales and customer service, Nancy, along with David and Dick, her son and husband, offer 7 divisions of Telephone Doctor to help companies communicate better with their customers. Her high energy and humorous presentation is a highlight at all meetings and our SEMA members keep asking for her to come back. Nancy can be reached at 314-291-1012 or at the Telephone Doctor website, www.telephonedoctor.com
Thomas D. Gillespie, Ph.D., Mechanical Simulation Corporation
Dr. Gillespie is a Research Professor Emeritus with the University of Michigan. He is retired from a 30- year career as a researcher at the University’s Transportation Research Institute where his research focused on vehicle dynamics, roadway interaction and simulation of these phenomena. In conjunction with this, he was a co-founder of the Mechanical Simulation Corporation. He is the author of the book, Fundamentals of Vehicle Dynamics, published by the SAE. He has taught courses on automotive engineering and integrated vehicle systems design while at the University of Michigan, and vehicle dynamics courses at automotive manufacturers and suppliers. In 1987-88, he served on the White House staff as a Senior Policy Analyst in the Office of Science and Technology Policy. He later served as a consultant to the White House, chairing the Interagency Task Force to develop a National Action Plan on Advanced Superconductivity Research and Development. Dr. Gillespie currently serves as the Director of Product Planning at Mechanical Simulation Corporation in Ann Arbor, Michigan. In addition to a consulting practice, he continues to teach courses in vehicle dynamics at automotive and supplier companies.
Jessica Gilmartin, Wildfire, a division of Google
Jessica Gilmartin is the senior director of product marketing for social media marketing leader Wildfire, a division of Google. Previous to joining Wildfire, Jessica co-founded and sold Fraiche Yogurt, a successful chain of yogurt stores in California. Having seen how critical word of mouth was to her company's success, she is excited about social media's ability to generate word of mouth at an unprecedented scale. Before starting her career in marketing, Jessica was an investment banker in NY and London. She holds an undergraduate degree from Cornell University and an MBA from the Wharton School of Business at the University of Pennsylvania. Passionate about entrepreneurship, she is an active investor and advisor to numerous Bay Area startups.
Jim Grubbs, WHI Solutions
Jim Grubbs is Director of Product Marketing for eCommerce and eCatalog at WHI Solutions, an eBay Company. After being raised in his family’s Southern California performance racing business and earning his Bachelor’s Degree in Industrial Design, he spent 6 years with Federal-Mogul in automotive aftermarket sales and training. Jim joined WHI in 2001 to start up the Nexpart Business 2 Business eCommerce product segment. From WHI’s Valencia, CA offices, Jim manages all aspects of Nexpart eCommerce, the eBay Link Listing Tool and eCatalog products including strategic planning and product design. Jim still maintains his ASE certification and passion for cars. He is also an avid go-kart racer managing to squeeze his 6 foot 8 frame into a go kart.
Jeff Hasen, Hipcricket
Named a top Chief Marketing Officer on Twitter, Jeff Hasen (@jeffhasen) builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired's list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category. One of the most frequently quoted voices in mobile and social media; Jeff is the author of the new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty through Mobile Devices. Jeff co-created the certification program for the Mobile Marketing Association. He is one of two individuals certified by the MMA to train on definitions, techniques and benefits. This fall, he will provide mobile marketing certification training at the Direct Marketing Association’s national conference. As CMO, he saw Hipcricket to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an "industry powerhouse", and sale. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Macy's, Nestle and Clear Channel, among hundreds of others. For InfoSpace, he drove a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth. Through his "Moments of Trust" lessons, he teaches marketers to interact with consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion. More at www.jeffhasen.com.
Matthew Hawkins, RTM PRODUCTIONS, INC.
As Vice President of Marketing and Digital Media at RTM Productions, Matthew Hawkins leads the mobile, web, and social presence of the top 5 automotive how-to shows in America. He also created and oversees The Powerblock magazine. Matt has over 15 years of experience marketing digital entities, from specialty products to supermodels.
Gina Hayden, izmocars
Gina Hayden, has served as the Senior Director of Business Development at izmocars for the last three and a half years. She has established and strengthened strategic partnerships for izmoStudio's Automotive Media Library with large portal clients such as Yahoo, AOL, Autobytel, DataOne, AutoNation Direct, and many others. Gina is also responsible for OEM programs across product lines with izmocars Media, Website and Accessory Configurator offerings and has established strong relationships with OE's such as Toyota, Nissan North America, Nissan Mexicana, Gulf States Toyota and General Motors. Gina is responsible for business development strategy and the relationships that enable izmocars field team to execute on the end goal: customer acquisition and satisfaction. Prior to joining izmocars Gina served as the Director/Manager of Sales & Business Development for multiple companies, as well as, founded her own Sales Management Consulting company focused on start-up technologies and new vertical market opportunities.
Tim Hayden, 44Doors
Tim leads mobile strategy for Edelman Digital in the U.S. and beyond. In this role, he helps teams and clients understand the current and future landscape of mobility in order to develop appropriate integrated strategies and programs. Prior to Edelman, Tim was co-founder and CMO at 44Doors, which developed a mobile marketing platform and mobile marketing services for brands such as Coca-Cola, AT&T, Reebok, Kendall-Jackson Wine and Bank of America, among others. He was a founder and partner in other startups including NION Interactive, Blue Clover and GamePlan, an experiential agency that produced campaigns and programs for brands such as AMD, Bacardi USA, Dell, Humana and IBM using the integrated “Live+Mobile+Online” methodology that Tim coined in 2007. When not saving the world from bad mobile experiences, Tim sits on the board of Meals on Wheels and More, and spends time with his wife and son in Austin, Texas. Tim holds a bachelor’s degree in Political Science from Texas State University.
Ed Heon, DATAgility
Ed is CEO of this data services company, which he founded with Denise Keating in 2005. The growing DATAgility consulting team represents many years of helping Aftermarket suppliers provide full, accurate, synchronized product data. Ed has worked with industry groups in the adoption of ebusiness and data standards and practices, including the Electrical Industry Data Warehouse, Auto Aftermarket Industry Association (AAIA), SEMA (Specialty Equipment Market Assn.), Electronic Commerce Council of Canada (GS1) and the Department of Defense. He is a principle developer of the Product Information Exchange Standards (PIES), now used in the Auto Aftermarket as the key to data synchronization and in the SEMA Data Pool.
Scott Huston, Polk
Scott Huston is a native Southern Californian who grew up in and around the aftermarket. Often as a youngster he would go on sales calls with his father who was a sales rep for an independent WD for over 53 years. While pursuing his BA degree in Communications from California State University, Pomona, he worked in radio at various stations throughout Los Angeles and Orange Counties. Scott soon found himself more interested in the technology used at the radio stations and left broadcast media to join the dot com, tech wave. After spending almost 6 years calling on companies such as Qualcomm, Sun Microsystems, Quantum and Texas Instruments as a Unix systems admin and programmer, he came back to media and advertising. Working as IT, marketing and sales VP / directors for a few well known consumer tech, software companies and ad agencies, he honed his business skills which would prove to be needed and effective in the automotive aftermarket. Scott came full circle and followed his father’s footsteps and entered the aftermarket when he joined DENSO as the e-Business and marketing manager. His experience and expertise proved to be beneficial as he lead them through successful and award winning marketing, web, cataloging, sales and automotive industry systems initiatives. After almost 8 years with DENSO, Scott joined POLK to head up the E-Business and Information Process Management consultancy. The E-Business IPM consultancy helps manufacturers, WDs and retailers get their e-business, web, catalog, data and systems initiatives off and running successfully. Now after almost 6 years with POLK, Scott has also added Key Account Management to his list of duties and oversees the aftermarket retailers, groups, major WDs and tier one manufacturer accounts for POLK. Scott has been both President and Executive Vice President of the National Catalog Manager’s Association and has been a long time standing member serving on the Automotive Aftermarket Industry Association’s Tech Standards and Category Management committees. Under Scott’s presidency at NCMA, he was responsible for initiating the alignment with AAIA as a segment group. Scott was also awarded the Automotive Import Association’s Young Executive of the Year in 2008. Scott is also active in contributing to SEMA and MEMA, AASA among many other automotive organizations. Loved wife, partner and best friend Regina and daughter Madeleine give Scott his real purpose in life. Together they enjoy friends, family, sailing, food and travel. Scott also loves old boat restoration, ice hockey and surfing when he can find the time.
Andy Jacobson, VerticalScope
As Vice President of Sales for VerticalScope, Andy leads a team that is responsible for generating all of the corporation's revenue across its numerous verticals, markets and channels. Prior to joining VerticalScope, Andy held management roles in marketing and sales at Cars.com, helping to grow brand awareness, generate record website traffic and revenue. Prior to Cars.com, Andy worked in leadership roles on the client side of the marketing world in brand strategy, product marketing and advertising for Ford, Lincoln Mercury and Jaguar. Andy has his bachelor's degree in Economics from Pomona College and his M.B.A. in Marketing from the Kellogg Graduate School of Management at Northwestern University.
Santhosh Jogi, dSpace
Santhosh Jogi is the Director of Engineering for dSPACE Inc., responsible for technical operations in the company's North American market, and has held this position since 2007. Santhosh joined dSPACE in 1997 as a technical support engineer, later progressing into management, and today oversees product support, training, and application engineering services. Through the past 13 years, he has gained expertise in the application of tools for development of embedded controls software, specifically in the area of Model Based Design. Santhosh is a graduate of Purdue University in Mechanical Engineering.
Dan Kahn, President, Kahn Media
Dan Kahn founded Kahn Media in December 2008 in an effort to fuse traditional public relations and marketing strategies with cutting-edge social media outreach and brand building. In one of the toughest economic climates in modern history, Kahn grew his business from nothing to $1 million in gross income with nine employees in less than one year. His company focuses on helping small and mid-size businesses, particularly in the automotive sector, expand market share and overall sales through social media marketing and public relations that effectively target and communicate with consumers in an open, honest and exciting way. Kahn has represented some of the most high-profile luxury, transportation and consumer goods brands in the world, and has created marketing/PR campaigns that resulted in dozens of magazine covers and world-wide media coverage. Kahn is a true believer in the power of social media community building as a cost-effective, dynamic and exciting way to help businesses large and small increase brand awareness and sales in an era when every dollar counts.
Pete Kallgren, Rostra
Pete Kallgren is Vice President, Sales & Marketing of the Automotive Accessories Division within Rostra Precision Controls, Inc. He joined Rostra in September, 2008, as Director of Marketing and was promoted to his current role in February, 2009. Prior to coming to Rostra, Pete spent 20 years at Prestolite Wire Corporation. In his last position, Director of Sales & Marketing, he was responsible for managing all Sales & Marketing efforts for the Automotive division (100MM+ in revenue), reporting to the President/CEO. Pete had joined Prestolite in 1988 and worked his way through a variety of increased responsibilities to his Director-level position. Pete received his Bachelor of Arts degree (Economics & Management) from Albion College in 1987 (Albion, MI). He achieved his MBA degree in 1999 from Wayne State University (Detroit, MI). Pete is married with three children and currently resides in Pinehurst, NC.
Michael Kelly, ClickMail Marketing
Director, Sales & Business Development; Co-founder Michael Kelly has two decades-worth of sales experience in the telecommunications and messaging industries. Before helping to found CMM, he was a top sales professional for Computer Telephone Corp, Pacific Bell, and Cable & Wireless
Trevor Klein, AutoAnything
With 13 years of experience in strategic planning, e-commerce and online marketing, Trevor has been responsible for the success of a large e-commerce site and multi-million dollar marketing budget. He has expert experience and working knowledge of Search Engine Marketing, both PPC and SEO. In addition, he has a strong background with email lifecycle programs including triggered and event based emails, as well as Affiliate Marketing, Consumer Shopping Engines and Behavioral Retargeting. Trevor began his career at Deloitte and Touche in the Management Consulting Division focusing on technology related analysis and implementations for retail clients. He joined AutoAnything in 1999 where he oversees the website and built the marketing and web development teams. He currently focuses on company strategy and online marketing. Trevor graduated from The University of Southern California with a degree in Finance. He attends and speaks at many marketing and e-commerce conferences and has contributed to publications including Internet Retailer Magazine and The Wall Street Journal. He lives in San Diego with his wife and two sons, practicing yoga and swimming for the Challenged Athletes Foundation in his spare time
James Lawrence, Power Automedia
James Lawrence is the CEO of Power Automedia, a digital media company in Temecula, California, that specializes in the automotive aftermarket. He previously co-founded Promedia, LLC, which is the largest independent promoter of street legal motorsport events in the United States, and he also served on the SEMA YEN Council for two years, acting as YEN Communication Committee chair during that period. Lawrence was the 2012 SEMA Media Person of the year.
Bill Leake, ApogeeResults.com
A McKinsey & Co. and Dell Computer veteran, Bill draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has been driving provable revenues through Internet marketing techniques since the mid-1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.
Bill has guided Apogee-branded marketing companies from inception to success, creating of the 20 largest independent online marketing agencies in North America and one of the fastest growing companies on the Inc. 500 list. Apogee has been particularly instrumental in building dozens of “Internet Retailer 500”, “Software 500”, and VC-backed companies, growing more Inc. 500 / 5000 companies than anyone else in the industry, and serving top global brands like Whole Foods, IBM, SAP and Hewlett Packard. Bill also serves as president of the Austin Interactive Marketing Association, and was the chairman of SEMPO’s (Search Engine Marketing Professionals Organization) N. America committee. Bill speaks frequently at national and international shows, including South by Southwest Interactive, Shop.org, Internet Retailer, Search Engine Strategies, and ad:tech. In March of 2011, Wiley Publishing is releasing a book by Bill on integrated online marketing. Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University.
Anthony Levandowski, Google
Anthony Levandowski is the product manager for Google’s self-driving car technology. Anthony joined Google to launch Streetview in 2007. Prior to that he founded 510 Systems, a developer of mobile mapping and surveying technology. Notable robots include ghostrider, an unmanned motorcycle now in the Smithsonian and pribot, an unmanned Prius used to deliver pizza in San Francisco. He has an MS and BS from UC Berkeley in Industrial Engineering and Operations Research.
Kent Lewis, Anvil Media, Inc.
With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his career in search engine marketing. Since then, he’s helped grow businesses by connecting his clients with their constituents via the Internet. In 2000, Lewis founded Anvil Media, Inc., a digital marketing agency specializing in search engine and social media marketing for Fortune 2000 companies. [...]
Jim Liaw, Formula Drift Holdings, LLC
Taiwanese American entrepreneur Jim Liaw has leveraged his experience and passion for motorsports into a successful career that has introduced and launched one of the hottest youth culture programs in America. With his Asian heritage, Liaw has been able to cultivate relationships in Asia. This in turn enabled him and his partner Ryan Sage to be the first people to be able to take D1 (Japan’s professional drifting series) outside of Japan and introduce the extreme motor sport of drifting to America. This ultimately which led to the creation of Formula Drift, which has over the last nine years become the top drifting series in the world and the global benchmark for professional drifting. Like many young boys, Liaw was a car enthusiast well before he was able to drive. After graduating from UCLA, Liaw caught the upsurge of the import car racing and aftermarket scene and turned it into a career. He has worked with major enthusiast publisher McMullen Argus (now Source Interlink Media) on Sport Compact Car, one of the first import/tuner publications in the U.S. Liaw then transitioned his knowledge of this evolving enthusiast market into action. He played a big part in helping to run the first ever sport compact drag racing championships with the Import Drag Racing Circuit. In addition, he continued to consult with Vision Entertainment to help develop more racing and motorsport content. In 2003, Liaw co-founded Formula Drift, based in Long Beach, California, to become the premier drifting championship in the world. The influence and exposure created from this new motor sport called drifting has brought him and Formula Drift recognition from various media outlets domestically and internationally. Now entering its ninth season, Formula Drift has established itself as the global leader in the sport of drifting.
Steven D. Lustig, Dickinson Wright PLLC
Steve Lustig is an intellectual property attorney in the Washington DC office of Dickinson Wright PLLC, a Detroit-based general practice law firm. His practice focuses on U.S. and international trademark clearance and prosecution, trademark litigation, Internet domain name registration and dispute resolution, e-business issues relating to intellectual property, customs enforcement, anti-counterfeiting measures, trade dress and unfair competition enforcement. He also advises clients on all aspects of copyright protection.
Heather Lutze, Findability Group
Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Breaking free of corporate “cubicle” jobs over ten years ago with nothing more than a dream of entrepreneurship and a computer in the basement, Heather built her business into a multimillion dollar company—the Findability Group. She recently stepped down as CEO to step up her real passion – speaking, teaching and promoting her unique brand of highly effective search marketing solutions. www.findability.com
Tom Marx, The Marx Group
Tom Marx is the President and CEO of The Marx Group, a full service advertising agency that specializes in business development, marketing strategy and communications support services to the automotive and heavy duty aftermarket. The Marx Group is headquartered in San Rafael, CA, and has remote staff in New York, Chicago, Nashville and Los Angeles. Tom brings a depth of marketing and business knowledge from 25+ years’ experience in the automotive and heavy duty aftermarkets, in addition to a wealth of expertise garnered from other industries, including: recycling, motorsports, technology, telecommunications, broadcast, real estate, financial services, and resort property management. His comprehensive experience in lead generation, direct mail, public relations and almost every discipline of marketing and advertising has enabled him to support his clients with highly strategic marketing planning and the implementation of marketing programs that create breakthrough results. Tom also supports his clients with innovative processes such as Contract With Sales™ and The Cartridge Marketing Model™, which are highlighted in his book Marketing Sucks! (And Sales, Too!). This work is designed to mold the culture of an enterprise toward improved internal and external communications, resulting in more efficient and effective collaboration between Sales, Marketing, Executive and other teams, while improving their internal and external communications. At the age of 17, he started his first business in Southern California, selling racing components by mail order. Tom was a professional race car driver in SCCA, IMSA and FIA for many years. He is a graduate from the School of Journalism at Cal State University at Northridge and relocated his business to the San Francisco Bay Area in October of 1997, where he currently resides. He is an avid sportsperson, active in snow and water skiing, hiking, camping and golf. Tom is an active member of SEMA, AAIA, AASA, APRA, AASA, ACC, past vice chair of the AAIA Marketing Communications and Member Relations Committee and past president of the Automotive Communications Council. He also serves on several other Boards of Directors. He writes a monthly eNewsletter, Catalyst, which provides marketing and business management insights and tips, and recently started a second e-newsletter, The Advantage, which provides insights designed to support successful, intelligent Merger & Acquisition strategies. Currently, he frequently writes articles for APRA’s print and online newspaper, Global Connections.
John McPhee, Formic Media, Inc.
McPhee, originally from the Midwest, decided to venture West in 2003 to kick start his career in Internet Marketing. Upon arriving, McPhee was employed by BetterManagement.com (BMC), a SAS-owned company, to take on the role of Internet Marketing Specialist where he handled all aspects of BMC’s SEO and PPC strategies. After a two year stint at BMC, McPhee moved into the agency world at Anvil Media in 2005. Here McPhee provided SEO, PPC and social media strategy working on a number of travel/tourism (Provenance Hotel Group, Travel Portland, Jackson Hole Central Reservations, Travel Oregon), B2B-focused (Axway, ColumbiaSoft) and B2C clients (gDiapers), earning multiple social media marketing (SoMe) awards for strategy and performance in 2008 and 2009. McPhee has also presented at various SEMpdx and PSU events, and volunteered to work with the PSU multimedia class on a project for Portland Center Stage, as well as donated his time to the SMART reading program for the past four years. Looking for the next step in his career, McPhee joined Formic Media (Anvil’s sister company) as Director of Client Services in 2010, and has since been promoted to Vice President. McPhee is excited for the opportunity to work in a start-up environment with a talented team, and help move the needle for small business owners looking to increase their online visibility and sales.
Ed Monte, MSD Performance
Ed Monte is an integral link between MSD and its distribution channels. He is the factory gateway utilizing four US-based rep agencies with over 50 associates and one international agency. With over 300 warehouse distributors and 700 SKU’s in the MSD line, representation of the company’s products is a hands-on process. Ed coordinates on-site support for the successful understanding of MSD’s multiple product families for warehouse personnel, tech and sales phone rooms along with in-store countermen. As National Sales Manager, Ed works closely with several internal departments such as Marketing, Credit, Customer Service and Order Entry ensuring the company’s accounts and customer relationships are maintained. Providing insight from the field to the factory has been one of the major building blocks keeping MSD in the industry forefront. Ed attends a handful of off-road races, along with spring warehouse events, Hot Rod Power Tour and Goodguys Pleasanton. The PWA Conferences, SEMA and PRI Shows cap off each year. Ed is a 1994 graduate of the University of Texas at El Paso with Bachelor of Business Administration in Computer Information Systems. With 18 years at MSD, he is well known in the aftermarket industry and one of the faces you’ll see attending trade shows, race events and providing training seminars across the country.
Bob Moore, J&B Service
Over Bob’s 30-plus year career in the automotive aftermarket, he has been exposed to virtually every segment of this exciting business. The consulting company that he formed in 1996, now called J&B Service, has taken him “inside” dozens of manufacturers, distributors and retailers, giving him a unique perspective from “both sides of the street.
J.R. Moore, Baxter Auto Parts and Performance Warehouse
Baxter Auto Parts was founded in 1936 by J.R.’s grandfather. The specialty-equipment market is a key component of Baxter’s business. Performance Warehouse was born out of Baxter Auto Parts in 1969 and was awarded the SEMA Warehouse Distributor of the Year award in 1994 and 1999. J.R. oversees all aspects of his company’s warehouse locations as director of warehouse operations. He is responsible for inventory management, warehouse expenses, customer relations, sales initiatives and all facets of warehouse operations. He has been on the Performance Warehouse Association board as a director since 2006. J.R. has participated in motorsports through drag racing and the Sports Car Club of America, racing throughout the Pacific Northwest.
Bob Negen, WhizBang! Training
Bob Negen founded the Mackinaw Kite Co., a small chain of specialty toy and kite stores, in 1981 when he was only 23 years old. He had just graduated from college, didn’t want to get a “real job” and loved flying kites. Bob spent the next twenty years learning how to be a successful small businessperson. He made more mistakes than you can shake a stick at, but manage to survive and earn the status of “battle tested business veteran”. In 1999 he and his wife Susan founded WhizBang! Training to help independent business people thrive in today’s super-competitive market. Bob now shares his hard-won knowledge so that other retail store owners can more quickly and easily turn their passion into profit. Bob is a nationally recognized speaker, regular contributor to several national trade magazines, and is a regular guest on Jim Blasingame’s nationally syndicated radio show “The Small Business Advocate”. Bob co-authored the bestselling book, Marketing Your Retail Store in the Internet Age, and their flagship training tool, The Retail Mastery System. This system is the most comprehensive training resource ever created for independent retailers and teaches all 11 critical business skills that store owners need to be successful. Bob says “service business, retail, or manufacturing, it’s all about giving your customers the kind of experience that makes your business memorable and parlaying that first experience into a highly profitable long-term relationship”
Timothy Odom, AAM, USA, Inc. and Specialty Equipment Marketers, Inc.
Tim Odom began his career in the aftermarket in 1978 as a part time counterperson and stock person, working in various roles in jobber stores and a speed shop. He worked from 1983-1992 for Parts, Inc. / Parts Plus as an Outside Sales Representative/Territory Manager, eventually accepting a sales management role. In 1992 he joined Nickels Performance warehouse as Sales Manager and later assumed General Management responsibility in the areas of sales, purchasing, marketing, and private label development. He accepted the role of President/CEO of AAM, USA, Inc. on July 1, 2003. In 2006 he oversaw the creation of Specialty Equipment Marketers, Inc., a business operating various retail websites, and serves as its President and CEO as well. Tim serves on SEMA BTC subcommittees related to the SEMA data pool initiative.
Bob Phibbs, The Retail Doctor
Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the proven expertise necessary to grow their sales. An American retail expert, Phibbs has been engaged as an entrepreneur, sales trainer, author, franchisor and customer service champion. He is frequently called on to provide commentary on Marketing and Branding for MSNBC, FOX and others. His clients include some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Husqvarna, Vera Bradley and Yamaha. In addition he is a contributor American Express OPEN forum.
Stephen R. Polk, R. L. Polk & Co.
Stephen Polk, Chairman, President and Chief Executive Officer of R. L. Polk & Co., leads the organization that bears his great-grandfather’s name. Through Polk and CARFAX, its independent operating units, R. L. Polk & Co. is a globally integrated organization and premier provider of automotive intelligence, marketing solutions and vehicle history information. Stephen joined the company in 1981and has held various positions throughout the organization until he was elected president in 1990. He added the title of Chief Operating Officer two years later and in 1994, was named Chairman and Chief Executive Officer. Throughout his tenure, Stephen has focused on preparing the company for success in the 21st century. He restructured the organization around customers’ needs and accelerated the development of new products and services, exiting non-core businesses, streamlining operations and sharpening the company’s focus—to be the number-one provider of information and marketing solutions for the automotive industry. Today, the organization is fulfilling his vision. Manufacturers, dealers, the aftermarket and others across the globe turn to Polk and CARFAX to help them grow their business.
Keeping active in local business and civic concerns, Stephen serves as Chairman for the Automotive Hall of Fame, Vice Chairman of the Board of Trustees of the Cranbrook Educational Community and Vice President/Director for the Detroit Zoological Society. He also serves on the board of directors of Fifth Third Bank of Southeast Michigan and Beaumont Hospitals. In addition, Stephen is a member of the board of Leader Dogs for the Blind, the Detroit Symphony Orchestra and the College for Creative Studies.
Josh Poulson, Auto Additions, Inc.
For more than 20 years in the Restyling Business - Josh Poulson and Auto Additions Inc. have been a leader in the restyling industry helping Car Dealers in the Central Ohio area grow and maintain high profitability using restyling products. He has won many national awards for his originality and designed packages on many vehicles. He has also been nominated for the 2012 Restyler of the year award.
Todd Ramsey, Ramsey Consulting Group, Inc.,
Has over 25 years of technical and training experience in the automotive and consumer electronics industries. Todd owned and ran successful mobile electronics retail stores in Southern California as well as installer training centers in Arizona and London, England. Todd is experienced in the development of technical training programs from concept and objective through final execution. Since 1993, his focus has been on training industry professionals all over the world. Todd is actively involved with leading industry training and education objectives through trade associations such as SEMA and CEA and credential administration for Mobile Electronic Certified Professionals (MECP). Many of the aftermarket 12 volt installers in today’s installation bays have learned from Todd’s OEM Audio Integration and Automotive Electrical training programs. Todd holds an Honorary MECP Master Installation Technician Certification and an ASE A6 Electrical Certification
Len Reo, Attivo Group
Len Reo is founder and partner of a business management software and development firms in Southern California. His 20 years of extensive experience in consulting businesses across the US to become efficient, lean, and profitable companies. Through training, education, and the systems to support it, his company The Attivo Group, has helped numerous companies grow their business. An example would be Danchuk Manufacturing, the world’s largest American manufacture of ’55-’57 Chevrolet parts.
Robert Roby, Martens, Olson & Bear
Robert J. Roby is a partner with Knobbe Martens. With a degree and experience in mechanical engineering, he specializes in client practice and represents clients in very diverse technology areas and in very diverse stages, from start-up companies to well-established multi-national companies. He has an extensive background in automotive and powersport technologies and has represented original equipment manufacturers as well as aftermarket and component level manufacturing entities. Mr. Roby frequently advises clients regarding offensive and defensive competitive strategies, prelitigation strategies, infringement studies, invalidity and noninfringement opinions, strategic transactions and complex patent prosecution. He assists clients with implementing programs to identify, evaluate and protect all forms of intellectual property. Mr. Roby frequently prepares agreements on behalf of clients and advises clients regarding contractual obligations. Throughout law school, Mr. Roby clerked for a New York City patent law firm. He was a summer associate with the Knobbe Martens Olson & Bear in 1996, joined the firm in 1997 and became a partner in 2003.
Robert Rose, Big Blue Moose
Robert Rose helps marketers become storytellers. Author of the book Managing Content Marketing, and a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, PTC, First American Title, Valley Crest, American Camp Association and Nissan tell their story more effectively through the Web. He’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures, Hippo and Magus to amplify their story through Content Marketing and Social Web Strategies. Robert is the Strategist in Residence and Brand Advisor for the Content Marketing Institute, a featured writer and guest blogger for the online magazines iMedia Connection, Fierce Content Management and CMSWire and co-authored of the book “Enterprise 2.0 How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. In the mid 90’s, Robert developed some of the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web. Rose was an Associate Partner with USWebCKS/marchFirst, serving as an Associate Partner, developing strategic online initiatives for numerous startups, as well as established clients. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit. From 2002 to 2009, Rose served as Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web content solutions for online marketers. Rose is currently a Research Fellow with Coburn Ventures, a community of experts discussing and innovating current trends in Technology and investing. He has also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and was a founding member of the Executive Council on Software-as-a-Service. Robert is a frequent keynote speaker, advising top professionals in the successful strategy of content marketing and Web site management. Robert is, and has been, widely quoted in the press, including publications such as Wired, CBS Interactive, KMWorld, Direct Marketing News and BusinessWeek.
Phil Sasso, Sasso Marketing, Inc.
www.sassomarketing.com. Since 1989, Sasso Marketing’s mission has been to provide results-driven marketing consulting and creative services generally through advertising, public relations, and promotions both online and in print. The firm is focused on creatively using technology to effectively communicate clients’ messages and achieve marketing goals. Sasso Marketing has a special focus on the automotive aftermarket. Sasso is the monthly sales & marketing columnist for Cygnus Business Media’s Professional Distributor magazine and a regular marketing and management contributor to Restyling, Performance Business, and Service Station & Garage Management (Canada). He also speaks on sales and marketing strategies to associations, businesses and workshops. He’s been both an adjunct faculty member and interim director of the weekend program at Triton College in suburban Chicago and is a graduate of Northern Illinois University. Sasso lives in suburban Chicago with his wife, son, and an adopted stray cat that thinks she’s a dog.
Bryan Schmitt, Mobile Solutions™
Bryan Schmitt, founder of Mobile Solutions™, has extensive experience in the mobile electronics field. Bryan has designed and constructed award winning audio systems that have brought him worldwide recognition in the industry as one of the leaders in design and fabrication. Bryan has also developed proven business strategies that have adopted by specialty retailers around globe. Bryan has served as a professional technical speaker and trainer for both domestic and international markets. He has literally trained thousands of technicians around the world with these Informative and Innovative, business and installation seminars. Bryan is actively involved with leading industry training and education objectives through trade associations such as MERA, CAM and CEA. Bryan was one of the exclusive speakers on the MERA-CEA Regional Event tour in 2006, 2007 and 2008 and has taught at MERA KnowledgeFest many times. Bryan holds an MECP Master Installer Certification.
Becky Scholten, Google
Becky Scholten is a Product and Solution Specialist for Google covering the automotive industry. She joined Google in June of 2010 through the acquisition of the AdMob mobile ad network. As a Product and Solution Specialist she acts as a strategic partner, solution expert and consultant to the internal sales teams, helping them turn complex products into simple solutions for their automotive clients. Previously, Becky was the Mobile Account Executive for both Google and AdMob for automotive vertical in the Southern California area. Before Google/AdMob Becky was the Director of West Coast Sales for WeatherBug and prior to that was an Account Strategist at Advertising.com. Becky has been in the online advertising world since 1997 also holding positions at Disney.com, and CBS Sportsline.com. Becky has her Bachelor of Arts from the University of California at Santa Barbara. She currently lives in Hermosa Beach with her husband Eric and their three children Jake, Alexis and Max and two boxers Lola and Maggie.
Tom Shay, Profits+Plus Solutions
Tom Shay is a lifelong small business owner and manager. The fourth generation to be involved in the family business, as a native of Fort Smith, Arkansas, Tom started his first job working in his grandfather's general store. Tom moved to Florida to join his parents in the family operation they had purchased in 1971. Over the next 26 years, the Shay family owned and operated three businesses in the retail trade and a fourth in the wholesale and manufacturing industry. Tom Shay has authored five books on small business management and co-authored a book on retailer/vendor relations. Shay created the Boost Your Business management and sales programs for the pet industry as well as wrote the entire series of books on business management for the shooting sports industry. During the past 18 years, Tom has written over 400 management articles that have appeared in over 75 national and international trade magazines. Tom Shay's experiences provide him with the knowledge and background to present ideas to assist owners, managers, and staff with the day-to-day operation of their businesses. He presents proven and time-tried ideas on the topics of promoting, customer loyalty, business management design, marketing, business strategy, employee skills development, and financial control.
Evan J. Smith, Muscle Mustangs & Fast Fords Magazine
Evan J. Smith is an automotive enthusiast and the editor of Muscle Mustangs & Fast Fords magazine (musclemustangfastfords.com). Evan has been in the magazine publishing industry for 20 years and has also competed in many forms of racing, including NHRA drag racing, open track road racing, karting and open hill climbs. Evan has always had a love of cars and photography. He began working at the famed Old Bridge Township Raceway Park in 1988, while finishing his degree in Automotive Technology. “I learned a great deal about racing at RP. I had the opportunity to be involved in different aspects of race track operation. I absorbed as much as I could and did tasks including announcing the races and organizing car shows, to working as an SFI-certified tech inspector and a starting-line track official. I also crafted my photography skills, which ultimately got me involved in magazine publishing.” After college, Evan began working at Muscle Mustangs & Fast Fords magazine, the largest all-Ford performance magazine on the market. He worked his way up from associate editor, to technical editor and finally to editor. As editor, Evan is responsible for creating compelling content that includes track tests and performance tests of the latest aftermarket components and human-interest articles, to photographing and wiring about amazing feature cars, technical “how-to” articles and the latest in technology and new parts. MM&FF is also heavily active on Facebook (with over 50,000 followers) and on Twitter. “Working on MM&FF is rewarding because I get to interact with so many car enthusiasts and it’s a thrill to see your work being published every month. We’ve been attacking the digital aspect as well, and it’s really a lot of fun producing internet content such as videos.”
Lake C. Speed, Jr., Joe Gibbs Driven Racing Oil
I started racing go-karts when I was 8 years old, but by the time I was a teenager, I realized a driving career was not for me. My father raced in NASCAR from 1980 until 1998. For many of those years, Dad operated our own independent race team in the Charlotte area, so I spent several summer’s working on Dad’s team. I started by sweeping the floors and taking out the trash. By the time I went to college, I was traveling with the team. At the time, my mom lived in Nashville, TN and worked for an advertising agency, so I decided to try my hand advertising instead of racing. I attended the University of Tennessee in Knoxville, and in May of 1996 I graduated with a BS in Communications. After graduation, I moved to Charlotte, NC, and I went to work for a local advertising agency. I learned really quick that working on race cars was a lot more fun than designing ads for banks, so I went to work for Melling Racing. We fielded the #9 NASCAR team that Bill Elliott made famous back in the late-1980’s. Melling Racing was also one of the original Dodge teams when Dodge got back into NASCAR in 2001. After working for Melling Racing, I joined Joe Gibbs Racing in 2004. At Joe Gibbs Racing, I began studying lubrication fundamentals and chemistry. In 2010, I earned the title of Certified Lubrication Specialist.
Alex Tainsh, Parts Unlimited, Inc.
I started my career with PUI while still in college and have remained in the industry for over 30 years. After 15 years with PUI I left to expand my experience within the Restoration industry joining SoffSeal and then Trimparts. After 15 years I rejoined PUI as the Executive Vice President. The three companies I have worked with in my career are some the best in the restoration industry. I was a founding member of ARMO and currently serve as the Chairman. In 2006 I was named the ARMO Person of the Year.
Tyler Tanaka, Cie Digital
Tyler Tanaka is a 15-year marketing and advertising veteran, working with companies like Ford, Nitto Tire, Turbonetics, Pioneer Electronics, and Scion to strategize, plan and execute digital marketing campaigns. Managing budgets both small and large, Tyler has initiated award-winning campaigns to increase sales as well as brand and product awareness. As Vice President at Cie Digital Labs, Tyler brings strategic vision to products like Car Town, the leading automotive Facebook game, and PostRelease, a proprietary advertising technology that places sponsored content into blogs, forums and content sites. The leader in placing branded content into native online locations, PostRelease clients include companies such as Dell, Intuit, Honda and Clorox. He also oversees a cross-functional team of digital marketers, App developers and content creators at Cie Studios who consult for major automotive brands. As an avid automotive and auto sports enthusiast, Tyler provides a unique “insider” perspective to clients and colleagues alike. Tyler chairs the SEMA Street Performance Council.
Lou Tedeschi, A.S.P.I. Motor Cars
Lou Tedeschi is founder and president of A.S.P.I. Motor Cars, which has specialized in pre-owned car sales, service, accessories and detailing since 1985. Located in Dedham, Massachusetts, the company has expanded dramatically over the years, while remaining family owned. In addition to his work with A.S.P.I., Tedeschi is corporate secretary of the National Independent Automobile Dealers Association (NIADA), as well as a past president of the Massachusetts and New England Independent Automobile Association (MIADA). With 34 years’ experience in the industry, he continues to be master technician and an expert in automotive restoration, trim and design.
Troy T. Trepanier, Rad Rides by Troy
Troy grew up in Manteno, a small town in Illinois. He and his wife Angie have three beautiful children… Carly (15), Jack (12) and Luke (9). Together Troy and Angie run one of the most successful companies in the custom automobile industry. Troy has grown up around cars and craftsmanship. Even though he found time to play every sport possible in high school, Troy always worked in his dad’s automotive shop. His grandfather taught him that “there’s only one way to do things: the right way.” A competitive spirit, a passion for excellence and a “nothing’s impossible” attitude have shaped Troy’s life and every car he has built. It all started in 1986 when his grandfather gave him a 1966 Chevelle to “fix up” for himself. After a good effort he took that car to the 1990 Du Quoins Street Machine Nationals. He was amazed at the building techniques he saw, so he redid his Chevelle shortly thereafter with a unique blend of ideas like brushed trim (taken from a John Buttera car) and Boyd wheels. The car was called Pro Box. It was a huge hit and it launched a new company. Rad Rides by Troy was established in 1995 as a father and son business that has grown to become one of America’s top automotive shops in 16 short years. Along the way Troy has become a team builder. From the close-knit pack of fabricators, mechanics, painters and machinists that make up the company… to the essential partnerships he has forged with some of the industry’s leading suppliers. Today Rad Rides by Troy is one of the most well-known and respected names in the business. In addition to building cars for many of the top car collectors in the country, Troy has worked closely with Ford, GM, Chrysler, Toyota… both sports and Hollywood celebrities… and is now developing an environmentally friendly ethanol kit that is the only EPA certified e85 kit available in America. He was featured on two “Rides” feature length shows and participated with Chip Foose on two “Overhaulin’” episodes. Troy inherited his grandfather’s passion for perfection. He added his own highly diverse appetite to build everything from a Ridler winner to a Bonneville racecar. This commitment to both craftsmanship and performance is now recognized by fans all over the world. This unique combination has produced some amazing cars, such as Chicayne, the first twin turbocharged small block street machine. Chicayne went on to win Goodguys Street Machine of the Year award in 2002 and set off a whirlwind of twin turbo cars that have tried to follow in its footsteps. That year, in a feature article on the car, Popular Hot Rodding Magazine stated that Chicayne just might be the “finest hot rod of all time.” To Troy, it’s critical that the car performs as well as it looks. So, the fact that Chicayne drove the entire power tour that year was even more satisfying than all the awards and flattering comments.
Zach Veach, Andretti Autosport
Zach Veach is a 17-year-old autoracing driver who competes in INDYCAR’s ‘Mazda Road to Indy’ Star Mazda Championship Series, an important open-wheel stepping-stone to a career in the IZOD Indy Car Series and Indianapolis 500. In 2012, Veach captured the Formula Car Challenge Winter Series Championship and in 2011, he secured the USF2000 Cooper Tires Winterfest Championship and was voted the “Most Popular Driver in USF2000”. Named by ESPN the Magazine as a NEXT athlete in motorsports, Veach keeps an active pace both on and off the race track. In 2010, Michael Andretti signed Veach to his team, Andretti Autosport, while also being named one of CNN’s “Intriguing People” and being nominated for the Sports Illustrated “Sports Kid of the Year” award. In addition to his racing, Veach is an advocate for safer driving as the national spokesperson for FocusDriven, an advocacy group for victims of motor vehicle crashes involving drivers using their cell phones and has campaigned for Oprah Winfrey's "No Phone Zone." Veach designed a phone application through his phone-app building company, ZaAPP, releasing urTXT, in the Marketplace for Android to help consumers avoid dangerous text messaging while driving. Like most of his peers, Veach was bullied as a kid and works to combat the growing epidemic. Veach has been a guest or profiled on a variety of national platforms including NBC’s The Today Show, CNN’s Headline News, ABCNews.com, Oprah Radio’s The Gayle King Show, The Los Angeles Times, AOL.com and is a blogger for RACER magazine and The Huffington Post. The son of a national truck and tractor-pulling champion, Veach is sponsored by K12, Zakosi Data Backup, the Young Marines youth organization, Replay XD, Arai Helmets, OMP, ADS IT Solutions, and artrotondo.com. He enters his senior year of high school this fall and released his first book, 99 THINGS TEENS WISH THEY KNEW BEFORE TURNING 16, in 2011. For more information, please visit www.ZachVeach.com.
John Waraniak, SEMA
John Waraniak leads SEMA’s advanced vehicle technology strategy, programs and initiatives. His role is to help members understand the challenges, develop solutions and capitalize on the business opportunities presented by today’s complex vehicle systems and technologies. Waraniak is a proven industry leader who has worked for automotive, motorsports, aerospace and consumer products companies for more than 20 years. With specific expertise in vehicle systems engineering and product development, Waraniak serves as the primary contact for SEMA members to reach automakers and suppliers on vehicle architecture and systems integration issues. Prior to joining SEMA, Waraniak held executive positions with a range of global companies, including TATA, Johnson Controls, General Motors, Hughes Aircraft, Northrop and No Fear.
Tim Watts, Superlift Suspension Systems
One the initial members of the ESC Program, Tim Watts is the Vice-president of Sales & Marketing for Superlift Suspension Systems, a leading manufacturer of aftermarket suspension lift systems based in West Monroe, LA. At Superlift, Tim is responsible for Sales and Marketing but additionally involved with the administrative and product development end of the business as well. Tim has more than 20 years of experience. He’s led sales and marketing, product management and customer service. Active within the SEMA community, Tim has served on various councils and committees as well as the SEMA Board of Directors.
Melanie White, Hellwig Products Co., Inc.
Melanie White is the Vice President for Hellwig Products Co., Inc., an Aftermarket and Original Equipment suspension manufacturer of load and sway control products. Melanie has more than seven years at Hellwig. Her focus is in Sales and Marketing: where she is responsible for the marketing, advertising, social media, promotions, and branding for Hellwig. Melanie leads a high level sales team and represents Hellwig at training seminars, enthusiast events, warehouse distributor events and more. She also serves as the LTAA Chair-Elect and volunteers time with SEMA Cares.
Geoff Wolf, J. Schmid and Associates
Geoff is EVP at J. Schmid and Associates where he uses his entrepreneurial, executive and consulting experience stretching back over 30 years. He founded two retail businesses and guided both to profitability and a successful sale. Prior to joining J. Schmid & Associates, Geoff spent almost a decade as a Consulting Partner with LENSER, an industry leader in multichannel marketing intelligence. Over this time, he worked with many businesses in both the direct-to-consumer and business-to-business arenas. From Fortune 500 companies to start-up opportunities, Geoff has successfully added value to countless brands. Geoff served on the executive team at the Potpourri Group as General Manager of Back In The Saddle, which was acquired in 1998. Geoff and his wife started this brand around their kitchen table in 1993. Before entering the direct marketing world, Geoff started a retail store, A Unicorn’s Garden, in Durango, Co, spent many years with the Kraft Foods brand and 15 years in food service management. Geoff is a frequent speaker at the Direct Marketing Association’s annual conferences as well as many regional associations.
Nick Woodman, GoPro
While the eight-person staff of GoPro was enjoying the success of their first HD HERO camera in 2009, founder and CEO Nick Woodman realized one thing: to support his vision, he was going to need a bigger staff. But before Woodman could think bigger, he had to start out small. After receiving a degree in Visual Arts from the University of California, San Diego, Woodman founded an online promotions company, Fun Bug. In 2001, Woodman sold Fun Bug and took off surfing and traveling the world. The decision inspired more than the personal – Woodman’s passion for surfing sparked the idea to create the now-popular wearable and gear mountable camera and in 2002, Woodman founded GoPro. After years of research and planning, the company released its first product, the GoPro HERO, a 28mm film-based camera that was worn on the wrist. Made up of some of Woodman’s friends and family members, the early GoPro team established the company as a true innovator by continually iterating on the product, moving from a film-based camera to a digital still and video camera. A lifetime extreme sports enthusiast, Woodman was learning how to race cars when he was compelled to move the camera from his wrist to the top of his car. This simple idea led to an array of camera mounting devices – for everything from helmets to surfboards, and even dog collars. In 2010, GoPro officially rolled out its first high-definition camera, the HD HERO, changing the game for in-motion image capture. GoPro has grown to a team of more than 230, based in Half Moon Bay, California, and is considered one of the world’s fastest growing companies. Its line of wearable and gear-mountable cameras are used by more consumers, professional athletes, and video production professionals than any other camera in the world. Today, GoPro products are sold in more than 140 countries worldwide, giving people everywhere a chance to be a HERO.
Jon Wyly, SEMA Data Co-op
Wyly was named Chief Executive Officer of the newly-formed SEMA Data Cooperative in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known to the specialty parts industry. His background includes 25 years at Arrow Speed Warehouse, which he joined immediately after earning a BS in Economics at Oklahoma State University in 1983. There he worked his way up through the ranks of sales, operations and marketing, ending as Executive Vice President. More recently, he served as Vice President of e-Commerce at Keystone Automotive Operations. Wyly co-founded the SEMA Business Technology Committee and served in numerous SEMA task forces and work groups, including 6 years on the SEMA Board of Directors. In addition, he was recognized for his contribution to the aftermarket in 2005, when he was named SEMA Person of the Year. His long-term goals are to establish the SEMA Data Coop as the predominant central repository for clean, standardized product data for the specialty parts aftermarket, and to develop intuitive applications to disseminate and display product information to all users.