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When:November 3, 2015 - 11:00am - 12:00pm
Where:Las Vegas Convention Center, Upper North Hall, N256
Presented by: Michelle Krebs, Director of Automotive Relations, Auto Trader
Men and women are different and businesses need to market to them differently. Open any magazine or newspaper, read any blog or watch any news program and you will notice one resonating theme in today's marketing news: MARKETING TO WOMEN IS A BUSINESS IMPERATIVE.
Whether you have the perspective that we are suffering a man-cession or the emergence of a she-conomy it is easy to see that women are an increasingly important part of marketing dialogue. Everyone from brand managers to politicians are grappling with how to more effectively attract HER. Hear from a diverse panel of women thought leaders as they share important insights on how to best connect and drive sales.
Keynote & Coffee: How Expectations Are Changing the Sales Experience for Millennial Women, Powered by SBN (KC3)
When:November 4, 2015 - 8:00am - 9:00am
Where:Las Vegas Convention Center, Upper North Hall, N258
Presented by: Bridget Brennan, CEO, Female Factor
What are the most powerful techniques for reaching Millennial women, the influential generation of consumers who were born between 1980 and 2000? In this engaging presentation, Brennan provides insights on this crucial target audience, who are already the newest generation of mothers. Millennial women are a prime target audience for everything from cars to furniture to financial services. As a generation that's come of age with social media and technology, what’s the best way to reach them? Brennan explores how the Millennial generation’s unique perception of the world (and themselves) impact brand preferences, marketing responses and choice of sales channel. Attendees will learn the cultural forces that have shaped Millennial women, and how to apply this knowledge to marketing and sales efforts. Topics include:
GreenLight offers High Quality Custom Die Cast Replicas at SEMA 2011
Premium Promotional Manufacturer and Marketer of authentic scaled car replicas
Namanny Sports & Entertainment, Inc. introduces Vehicle Bandage and Micro-Reality Drag Racing and much more.
(Atlantic, Iowa, October 4, 2011) – Namanny Sports & Entertainment, Inc. announces 4 NEW Products coming to the SEMA Show. (Booth # 30257)
Vehicle Bandage is a new fun and funny way to fix that dent, scratch, blemish or rust. Just put the Big Bandage over the effected area and it’s fixed. Vehicle Bandage comes in 2 sizes