Education Sessions

Business Management: Automotive Restoration Roundtable, Hosted by ARMO

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When: 
November 7, 2013 - 9:30am - 11:30am
Where: 
Las Vegas Convention Center, Upper North Hall, N262

Presented by a Panel of Restoration Market Experts; Discussion moderated by Tom Shay, Profits+Plus Solutions.

Small business and shop owners in the restoration and hot rod segments discuss relevant issues with peers and industry leaders. Moderated by well-known speaker Tom Shay.

Product Training: Magnaflow Exhaust Products: Wide Band Sensors-Understanding the latest in Feedback Technology

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When: 
November 6, 2013 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Gary Stamberger, Magnaflow Exhaust Products; Don McGee, Magnaflow Exhaust Products

Auto Dealer: Maximizing Dealership Profitability with Accessories, Powered by NIADA & PRO

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When: 
November 5, 2013 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Ellen McKoy, Editor, Trucking Times Magazine; Ron Leslie, Katzkin; Ed Woods, Parkway Ford & Lincoln; Rick Ricart, Ricart Automotive Group; Kevin McGowan, Auto Trim Restyling; Josh Poulson, Auto Additions, Inc.

Accessorizing is the cornerstone to building high-margin profit centers.  Learn how your dealership can capture its share of the lucrative accessory business. Hear from the experts as they share insights on industry trends and provide proven strategies on how to implement a successful accessory program. A must-attend session for any franchised dealership principal or manager looking to accelerate sales and profits and outmaneuver the competition.

Vehicle Technology: Vehicle Dynamics Forum

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When: 
November 4, 2013 - 1:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center

Presented by:

Mandar Hazare, CU-ICAR; Ed Browalski, SEMA Advisor and ACEC; Tom Gillespie, Mechanical Simulation Corporation; Terry Ledwidge, LINK; Santhosh Jogi, dSpace; Rick Darling, ALTAIR; Melanie White, Hellwig; Glen Hard, BDS; Tim Watts, Superlift; Rich Botello, TAP Automotive Holdings; Bob Simons, Morse Measurements.

 For more information regarding the Vehicle Dynamics Forum, please visit:

 Vehicle Technology Theatre Schedule

Online Marketing: Mobile Marketing - 10 Trends That Are Changing Your Business Now and Forever, Powered by ETTN

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When: 
November 7, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Andy Dellenbach, MindOverEye; Stuart John, Source Interlink Media

Learn how not to get left behind and 10 things you must do and errors to avoid in the mobile space. We'll breakdown the platform mix (iOS, Android, Windows, Blackberry) and discuss how mobile apps and other emerging technologies such as augmented reality, near-field communications, and responsive design are driving interactive in both B2B and B2C marketing.

Powered by SEMA's Emerging Trends & Technologies Network (ETTN)

Online Marketing: How to Effectively Engage Your Customers Through Facebook, Powered by ETTN

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When: 
November 7, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Joseph Myers, Trinet Solutions

Have you considered using Facebook advertisements or campaigns to engage your customers online? Many companies have Facebook pages, but few know how to effectively interact with customers in a way that encourages customer loyalty and company sales. Join us and discover how to turn your Facebook friends into your biggest brand enthusiasts and maximize customer engagement online.

Online Marketing: How to Successfully Buy & Sell Products in Online Marketplaces

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When: 
November 6, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Bernard Bolsig, UPSHIFT Marketing; Brian Servatius, eBay Motors; Jon Wyly, SEMA Data-Co-op; Brett Tuson, Amazon

Online Marketing: Are You Blowing It? Three Common Mistakes Mobile Advertisers Are Making That You Can Fix Now

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When: 
November 6, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Michael Robleto, 4INFO

Online Marketing: Google: Road to Winning Drivers - Driving Sales in a Multi-Device World, Powered by ETTN

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When: 
November 5, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Andrew Mirasol, Google

Building off of the trends & research shared in the morning presentation, Google’s Automotive Aftermarket team will share the latest product news across search, mobile, & video that will enable aftermarket businesses to connect with today’s digital shoppers across platforms and ultimately drive sales.

Online Marketing: Google: Road to Winning Drivers - The Digital Shift, Powered by ETTN

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When: 
November 5, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Jim Casali, Google

The digital age has ushered in changes in how drivers make their automotive product purchase decisions.  Google’s Automotive Aftermarket team will share exclusive research on how search, mobile, & video play an integral role in the road to winning drivers.

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