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Education Sessions
Mobile Electronics: Car Audio Mythbusters - Robust Business in the Aftermarket is Easier than You Might Think
When:
October 30, 2012 - 9:30am - 10:30am
Where:
Las Vegas Convention Center, N257 Presented by: Andy Wehmeyer, Harman Consumer Group
Mobile Electronics: Modernize Electronics in Hot Rods, Classics and Muscle Cars
When:
October 31, 2012 - 9:30am - 10:30am
Where:
Las Vegas Convention Center, N257 Presented by: Tony Candela, CE Auto Electric Supply & Author of Automotive Wiring and Electrical Systems and Automotive Electrical Performance Projects
Avoiding Electrical Problems during the Build:
Marketing: Product Development Opportunities: Family of Special Operation Vehicles
When:
November 1, 2012 - 9:30am - 11:30am
Where:
Las Vegas Convention Center, N253 Presented by: Michael Ellis, U.S. Special Operations Command
Marketing: Print is Not Dead - 7 Ways the Aftermarket Can Profit from Direct Mail
When:
October 30, 2012 - 9:30am - 10:30am
Where:
Las Vegas Convention Center, N255 Presented by: Phil Sasso, Sasso Marketing
Digital marketing is all the rage today, but marketers are still spending billions of dollars a year to get into your mailbox. Discover how to use direct mail marketing to build repeat business and referrals for your shop. In this workshop, you’ll learn:
Marketing: Optimize Your Marketing Performance with Multi-Channels (Part 2) - The New Era Catalog
When:
October 29, 2012 - 3:00pm - 4:00pm
Where:
Las Vegas Convention Center, N257 Presented by: Lois Brayfield, J. Schmid
Marketing: Optimize Your Marketing Performance with Multi-Channels (Part 1) - Diagnose Your Customer Data
When:
October 29, 2012 - 1:00pm - 2:00pm
Where:
Las Vegas Convention Center, N257 Presented by: Geoff Wolf, J. Schmid
Customer data is your tool chest for expanding your multi-channel marketing success. We will look at four elements of this important foundation of your business. Why is this data so important? When do you have enough data to act on? What do you do with these tools after you have them? How to measure success of your actions?
Marketing: The Truth About Sales & Marketing - Who Works for Whom? Powered by the Manufacturers Rep Council (MRC)
When:
October 29, 2012 - 11:00am - 12:00pm
Where:
Las Vegas Convention Center, N257 Presented by: Tom Marx, The Marx Group
Are Young Enthusiasts Disappearing? Powered by Young Executives Network (YEN)
When:
October 30, 2012 - 11:00am - 12:00pm
Where:
Las Vegas Convention Center, N255 Panelists: Evan Smith, Muscle Mustangs & Fast Fords; Mickey Andrade, HRE Wheels; Jim Liaw, Formula Drift; Zach Veach, Andretti Autosport. Moderated by: James Lawrence, PowerTV
ARMO Roundtable: I Hired Him, I Trained Him, He Left Me
When:
November 1, 2012 - 10:00am - 12:00pm
Where:
Las Vegas Convention Center, N255 Participate in a round table discussion with restoration industry veterans, on human resource issues and challenges. Discussion points will include hiring and keeping quality employees, non-compete contracts, intellectual property, and more.
Turbo Charging the Automotive Marketplace - A Comprehensive Look at the Trends Shaping the Specialty Equipment Industry
When:
October 30, 2012 - 3:00pm - 4:00pm
Where:
Las Vegas Convention Center, N255 Presented by: Jeffrey Anderson, Experian Automotive
