Wheels & Accessories

WELD Racing News Conference to Announce New Product and Branding Strategy and New Agreement with a Major Specialty Vehicle Manufacturer

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, will host a news conference at SEMA 2014 on Wednesday November 5 at 12 p.m. to unveil a new product and branding strategy that will redefine the WELD Racing brand name and extend the company’s reach into exciting new market segments. WELD’s strength has always been in their uncompromising commitment toward building world-class racing wheels. In 2015, that commitment will be paired with new marketing materials and messaging to reinforce the brand, and reassert WELD as the global leader in performance wheel technology.

This media event will outline new strategies and structural changes that will strengthen the brand. There will also be information about product changes and updates that will affect enthusiasts, distributors, dealers, and the media.

KikBax - Foot Pegs with Benefits

WELD RACING STRENGTHENS MOTORSPORTS TEAM; PROMOTES SALES EXECUTIVE

(Kansas City, Mo.) – Expanding on its nearly 50 year commitment to motorsports, WELD Racing (WELD) has announced the promotion of Mike Mulcahy to vice president of sales. Mulcahy now has total responsibility for company sales including street performance, truck and motorsports.

Mulcahy joined WELD in March of 2014 as vice president of the company’s street and truck business lines after a successful career as an executive with Federal Mogul and running his own client-focused motorsports business.

The company has also announced the addition of Greg Bennett to WELD’s sales and marketing team. Bennett assumes responsibility for trackside service and sales for WELD’s drag racing and oval track racing product lines. In partnership with the most advanced engineering team in the specialty wheel industry, Bennett will oversee WELD’s close collaboration with professional and sportsman racers to ensure that WELD’s partners continue to dominate the winner’s circle.

WELD Racing Names The Marx Group as Agency of Record for Public Relations

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, has selected The Marx Group as the company's agency of record for all public relations efforts. The Marx Group will assist WELD with communicating the new WELD marketing and branding strategies through trade show support, public relations writing and distribution, and will represent the company to trade and consumer media.

“We chose The Marx Group to assist us with public relations based on their extensive experience with PR and marketing tactics specific to the automotive aftermarket," said Chris Bovis, vice president of marketing, WELD Racing. "Because of their industry experience, they have the ability to fully integrate with our existing staff right out of the gate, making them a natural extension of the WELD Racing marketing team."

WELD Racing Teams Up with RacingJunk.com to Give Away a Customized 2014 Chevrolet Silverado at the SEMA Show

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, has teamed up with RacingJunk.com to create a year-long promotion and contest to mark the website’s 15 year anniversary. At the 2013 Performance Racing Industry trade show in Indianapolis, Ind., RacingJunk.com announced a partnership with WELD Racing to give away a 2014 Chevrolet Silverado 4x4 Extended Cab and a trip to the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas to one lucky winner.

The truck has been modified with aftermarket components and has spent the last year traveling around the country appearing at shows and events like the Charlotte Auto Fair, the Hot Rod Power Tour, NASCAR Coke 600, NHRA 4-Wide Nationals and Knoxville Nationals. The truck will make its final stop at SEMA where it will appear in the WELD Racing booth, #24957, for the duration of the show.

2014 SEMA DEBUT: LINE-X® TO ANNOUNCE ALL-NEW ADDITIONS TO EXCLUSIVE ACCESSORY BRAND, TRUCK GEAR BY LINE-X

FOR IMMEDIATE RELEASE

SEMA PRESS CONFERENCE:
10:00 a.m. on Wednesday, Nov. 5, 2014
South Hall, Upper Level, #34121

2014 SEMA DEBUT: LINE-X® TO ANNOUNCE ALL-NEW ADDITIONS TO EXCLUSIVE ACCESSORY BRAND, TRUCK GEAR BY LINE-X

-- Featured Project Vehicles to be Showcased at LINE-X Press Conference on Wednesday, Nov. 5 at 10:00 a.m. --

WELD Racing Hosts Celebrity Appearances at the 2014 SEMA Show

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, is pleased to host a variety of celebrity guests all week long during the 2014 SEMA Show. WELD supports all forms of racing, and the list of celebrities that will visit WELD demonstrates this. Formula Drift driver Justin Pawlak, also known as JTP, will be visiting on Tuesday. Robert “Top Gun” Hight, NHRA Funny Car Champion from John Force Racing will make an appearance on Wednesday. Thursday WELD will host Big Chief and Murder Nova from Discovery Channel’s Street Outlaws, and no SEMA Show would be complete without a visit from the first lady of racing, Linda Vaughn who will wrap up these appearances on Friday. All guests are likely to draw a crowd, so plan to arrive early at the WELD Racing booth #24957 in the Racing and Performance Hall.

Event Details:
All appearances are at the WELD Racing booth #24957

Tuesday November 4, 10:30 a.m. - 11:30 a.m.
JTP, Justin Pawlak, driver, Formula Drift

AVERY DENNISON® ANNOUNCES CHROME SWEET CHROME SEMA SHOW PROMOTION

AVERY DENNISON®ANNOUNCES CHROME SWEET CHROME SEMA SHOW PROMOTION

(Mentor, Ohio) October 21, 2014 – Avery Dennison Graphics Solutions today launched the Chrome Sweet Chrome promotion highlighting the versatility of vehicle wrap films and how they can be used to create full or partial car wraps. Car enthusiasts can enter the promotion through text message, by completing the form at graphics.averydennison.com/chrome and in-person at eight partner booths at the 2014 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas, November 4 – 7, 2014. Daily prizes will be awarded in addition to the grand prize, a total vehicle makeover including a full Avery Dennison car wrap, Giovanna wheels, a DUB audio package and a Croftgate cleaning care kit.

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

News Release
Rahal Letterman Lanigan Racing
October 22, 2014

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

BROWNSBURG, Ind. (October 22, 2014) – Rahal Letterman Lanigan Racing (RLL) announced today that ClearPlex®, makers of leading automotive glass protection film, have entered into a multi-year agreement as an associate sponsor of their Verizon IndyCar Series and Tudor United SportsCar programs. In addition, ClearPlex® was named the Official Windshield Protection of RLL, with their proprietary films to be installed on all team vehicles and transporters providing an instant proving ground.

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

News Release
Rahal Letterman Lanigan Racing
October 22, 2014

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

BROWNSBURG, Ind. (October 22, 2014) – Rahal Letterman Lanigan Racing (RLL) announced today that ClearPlex®, makers of leading automotive glass protection film, have entered into a multi-year agreement as an associate sponsor of their Verizon IndyCar Series and Tudor United SportsCar programs. In addition, ClearPlex® was named the Official Windshield Protection of RLL, with their proprietary films to be installed on all team vehicles and transporters providing an instant proving ground.

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