Trucks, SUV's & Off-Road

Mattson's Custom Radiator and Rockstar Energy Team up

Stanton California based Mattson’s Custom Radiator and Las Vegas based Rockstar Energy have teamed up with Chevrolet to produce a 2014 Chevy Silverado for this years SEMA show.
With over 40 years of experience in the custom radiator business, Mattson’s has done it again by creating the first custom all aluminum radiator for the new 2014 Chevrolet Silverado. Quality construction is key to every Mattson’s radiator, with an increased cooling capacity than most conventional radiators on the market today.

Jack Sr. and Jack Jr. designed the new 2014 all aluminum radiator to be a complete bolt on assembly utilizing all of Chevrolet’s OEM brackets, fasteners, and hoses.
The all aluminum radiator will keep the Vortech Supercharged equipped, Rockstar Energy Silverado operating at a temperature that will help produce maximum horsepower and performance, and stay cool under any condition.

Look for the Rockstar Silverado at Booth # 21657

Mattson’s Custom Radiator

KC HiLiTES Unveils the KC Gravity Series and Flex LED Line at SEMA

WILLIAMS, Ariz. - KC HiLiTES, the pioneer of off-road lighting, is unveiling the KC Gravity and Flex LED series at this week's SEMA Show in Las Vegas, Nevada. The KC Gravity Series offers a patented LED technology making it the brightest option on the market, and the KC Flex Series will be the industry's first truly modular and customizable LED product line.

MICKEY THOMPSON PERFORMANCE TIRES & WHEELS CELEBRATES 50 YEARS AT THIS YEAR’S SEMA SHOW

STOW, OH – Nov. 5, 2013 – Founded by the legendary Mickey Thompson and friend Gene McMannis in 1963, Mickey Thompson Performance Tires & Wheels (Mickey Thompson) will celebrate 50 years of innovation and product excellence during the 2013 SEMA Show.

“This is an incredible milestone for our company,” stated Ken Warner, VP of Marketing, Mickey Thompson. “We want to celebrate this achievement and commemorate this anniversary by honoring both our history and the future of our company at the SEMA Show this year.”

The Booth
Mickey Thompson has expanded its booth space to 3,000 sq. ft. to accommodate four vehicles, the latest new products from both Mickey Thompson and Dick Cepek brands, as well as three special events. Make plans to visit booth 43035, South Hall, lower level.

The Vehicles

Brian Deegan, Tanner Foust and Rutledge Wood Make Appearances at the ODYSSEY® Battery by EnerSys® SEMA Show

Brian Deegan, Tanner Foust and Rutledge Wood Make Appearances at the ODYSSEY® Battery by EnerSys® SEMA Show Booth

SEMA Show, Booth No. 24863, Central Hall

READING, Pa. (Nov. 5, 2013) – ODYSSEY® Battery by EnerSys® will host celebrities Brian Deegan (freestyle motocross legend, founder of Metal Mulisha and motorsports icon), and Tanner Foust and Rutledge Wood (as seen on History Channel’s Top Gear) at ODYSSEY® Battery booth no. 24863 in Central Hall of the Las
Vegas Convention Center at the 2013 SEMA Show.

Deegan, a four-time LOORRS Champion, 2011 X Games Rallycross gold medalist, two-time Lucas Oil Off Road driver of the year and ranked top-three off-road driver worldwide, will appear at the booth on Tuesday, Nov. 5 from 9:45-10:45 a.m. He is also known as one of the stars of Ford Racing's Octane Academy, along with Foust.

Surf City Garage Takes Its SEMA Booth To The Edge With $12,500 24K Gold Custom Container Of Wax As Exhibit Centerpiece - Also unveils new Enthusiast Grade® Black Edge™ line formulated exclusively for black and dark cars

Las Vegas, November 5, 2013 – Surf City Garage, located at Booth #25175 in the Racing & Performance Section of the 2013 SEMA Show, today announced its new Black Edge line by focusing its entire 50’ x 50’ booth on a $12,500 car wax cited as the line’s inspiration. The most expensive wax ever offered by Surf City Garage, it was named Diablo Negra after the “The Black Raven,” the 1937 Bugatti 57 SC car for which it was created. Diablo Negra served as the inspiration for the entire Black Edge line of detailing products for black and dark cars.

Shark Kage launches at SEMA and is the only multi-use truck ramp on the market today!

The Multi-Use Ramp™

FOR IMMEDIATE RELEASE November 4, 2013

Media Contact: Peter Danielson
Vice President, Shark Kage
O: 702-982-1400
C: 303-877-7483
E: pdanielson@sharkkage.com
Website: www.sharkkage.com

Shark Kage launches at SEMA and is the only multi-use truck ramp on the market today!

LAS VEGAS, NV – Shark Kage™ is excited to debut its multi-use ramp for loading motorcycles, ATVs, and more at the 2013 SEMA Show November 5th through 8th in Las Vegas. The Shark Kage ramp is the first of its kind and serves six functions as a ramp, bed extender, tool box, cargo cover, work table, and sunshade structure. Attendees can visit the Shark Kage team at booth 33209 to see a live demonstration.

OPTIMA® Batteries to Introduce New Integrated Marketing Campaign, Celebrate Sixth Anniversary of OPTIMA Invitational at 2013 SEMA Show

October 29, 2013 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and chargers, has several major announcements planned for the 2013 SEMA Show. OPTIMA Batteries is honored to be a veteran exhibitor at the 2013 SEMA Show, and is once again proving to be The Ultimate Power SourceTM, cranking up the voltage in its booth with a new integrated marketing campaign, an expanded OPTIMA Ultimate Street Car Invitational series announcement and exciting vehicle displays. OPTIMA will conclude the week by producing the sixth annual OPTIMA® Ultimate Street Car Invitational TV special.

Free OPTIMA Batteries for SEMA Feature Vehicles

HushMat’s Made in the USA and PROUD of it it!

Olathe, Kansas November 4, 2013 HushMat® – HushMat- 25 years Manufacturing in the USA- Proudly!

Hushmat continues our product production in the U.S.A., proudly! By producing locally in the USA, we control the superior quality of the product while helping provide jobs in the U.S. HushMat, the fastest growing automotive sound deadening and thermal insulations Materials Company, continued to lead the market with products that everyone can use with ease.

“HushMat and I are committed to continue the 25 year legacy of USA manufacturing.” stated Tim McCarthy, Founder of HushMat. “We are the only company in the sound deadening and thermal insulation materials category that manufactures their own product. We are proud of this heritage.” McCarthy added.

Rigid Industries LED Lighting Brings Innovation to the Forefront of Lighting with the Bold Q-Series Heavy Duty Light

Phoenix, AZ (November 4, 2013) With the holiday season right around the corner, Rigid Industries LED Lighting® announced Monday they are rolling out over 100 new Sku’s, and there are a slew of application solutions with the bold Q-Series™.

The new Q-Series of LED Lights were designed for the harshest of working environments and made of the most durable materials. By the looks of it, the Q-Series is four Dually or D2 lights in one large sturdy housing and contains a vibration isolator and 304 Stainless brackets. With the increased demand in the agriculture, fire and rescue, commercial truck, marine and power sports industries, this Q-Series will literally turn dark into day.

Available in Spot, Flood, Driving, Wide, Hyperspot, Diffused and 50/50 lens configurations, the Q-Series has eleven different beam patterns to choose from.

HushMat introduces Custom Vehicle Kits!!

Olathe, Kansas November 4, 2013 HushMat® – HushMat incorporates special retail packaging for popular Full Vehicle Kits for numerous makes & models.

HushMat launches Custom Vehicle Kits with special retail packaging for the auto DIY market. These kits will make give an ease to ordering and using the HushMat product for their specific make/model/year car or truck. HushMat, the fastest growing automotive sound deadening and thermal insulations Materials Company, continued to lead the market with products that everyone can use with ease.

“We have removed the guesswork out of ordering the #1 Rated sound deadening and thermal insulation material for over 180 of the most popular vehicles”, stated Tim McCarthy, Founder of HushMat. “HushMat custom vehicle kits are designed to insulate the entire vehicle for heat and noise. Customers asked, and we delivered a complete solution”, McCarthy added.

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