Trucks, SUV's & Off-Road


The LightSpeed Holoshift™ head-up display tachometer, shift warning light, and oil pressure and temperature alarms will excite auto enthusiasts and competitors in all segments of the automotive world.

Featuring an ultra-bright LED display that is easily visible in any lighting condition and can be viewed with all types of sunglasses, the Holoshift operates with virtually any engine configuration from 4 to 12 cylinders.

Katzkin's 30th Anniversary Celebration Begins at SEMA

For 2012 All- New, Larger Katzkin Booth Includes Rotating Tower, Interactive Configurator Display and Katzkin-Designed Hyundai Veloster

MONTEBELLO, Calif., October 12, 2012 – Katzkin, the global leader in vehicle interior transformation, kicks off its 30th anniversary celebration at SEMA, October 29-November 2, 2012, with an all-new larger display featuring a rotating tower (Booth #12261), and showcasing expanded vehicle design elements in both display cars and interactivity.

Lazer Star Lights License Plate Light Bar Kit

Lazer Star Lights, manufacturer of Aftermarket Automotive lighting for 20 years introduces the easy to use License Plate Light Bar Kit. Featuring a newly designed bracket that utilizes most automotive front license plates for mounting many of the popular LX LED light bars, HID or Halogen lights. This Kit includes the slim, powerful Atlantis 3 watt single row LED light bar in 12" length. Bolt this kit on your ride to experience The Power Of Light, Lazer Star LX LED. All Lazer Star LX LED lightbars are IP68 compliant, utilizing Cree LED's.

Lazer Star Lights LX LED Triad light bar

Lazer Star Lights, manufacturer of Aftermarket Automotive & Powersports lighting for 20 years introduces the smallest, most powerful LED lightbar on the market. The Triad is a first of its kind featuring a compact triangular shaped housing measuring less than 4" in diameter. The Triad produces an astounding 3000 Lumen, no other LED on the market can beat this output in such a small package. Bolt it up on your 4x4 Jeep, Truck or Side X Side, and experience The Power of Light, Lazer Star LX LED. All Lazer Star LX LED lightbars are IP68 compliant, utilizing Cree LED's.

Clayton Machine Works introduces new billet throttle assemblies and pedal covers.

Madison, Alabama - Clayton Machine Works introduces new billet throttle assemblies and matching pedal covers. Machined from aluminum, anodized and then re-machined to create highlights, these assemblies will look great in any interior, from street rods to muscle cars.

Available for model specific applications such as Camaros, Novas and Chevelles they can also be used in universal applications. Each assembly comes in grey or black anodized finishes, and includes molded rubber inserts on all pedals. Available for both manual and automatic transmissions.

Laid-Back Announces Licensing Contract with Ford Motor Company

Laid-Back Announces Licensing Agreement with Ford Motor Company

Teton Valley, ID – May 30, 2012 – Lifestyle T-shirt manufacturer Laid-Back by High Range Designs, based in Victor, Idaho, announced today that it has entered into a licensing agreement with Ford Motor Company. This relationship will allow Laid-Back T-shirts and accessories to include the Ford Oval logo and its iconic car and truck images from years gone by.

Largest Unmanned Vehicle Ever Deployed on display at Superwinch SEMA Booth

Superwinch will showcase the Lockheed Martin Squad Mission Support System (SMSS) at SEMA this year, complete with the company’s military-grade Superwinch Talon. Tested overseas with US ground forces, the SMSS represents Superwinch’s commitment to providing top-level winches while meeting the individual needs of our fighting men and women.

The SMSS was deployed in Afghanistan in 2011 as an experiment with autonomous robots working to benefit the Warfighter. The unit can navigate autonomously, provide transport and serve as a power management resource improving combat readiness.

Pink Winch Announced by Superwinch

Breast Cancer awareness will get another boost, this time from Superwinch as the company announced a limited “breast cancer pink” version of the electric Husky 12,000lbs capacity winch.

Manufactured by Superwinch in the UK, the worm-drive Husky winch is an icon. Used and abused by overlanders, the winch became standard issue for the grueling Camel Trophy, a test of human endurance that brought together teams from around the world in the hope of triumphing in some of the most treacherous off-road conditions imaginable.

Doetsch Tech "New" 2.0 High Pressure Monotube Front Coil Over Shocks

Doetsch Tech Shock Absorbers "New" 2.0 High Pressure Monotube Front Coil Overs are available for Chevy, Dodge, Ford, Toyota and Nissan. Allows you to go from stock to 3" Lift by turning in pre-load. Front Coil Overs come complete ready to bolt in to stock upper and lower mounts and include a new Coil Spring.

Shock is serviceable and re-valvable. All front Coil Overs come with lower serviceable Bearing for extended life. No Spring compressor necessary. All 2.0 Monotube Shocks are hand assembled in the USA. For more information call 800-8-SHOCKS or check us out at

Fastest Superwinch (over 130 feet per minute!) ever on display at SEMA

October 30, 2012 Las Vegas, NV- Designed for the rigors of trophy-style off-road competitions around the globe, the new Talon XXtreme from Superwinch pulls incredibly fast thanks to a pair of hard-working motors from the company’s premium Talon winch. Mounted to a pair of CNC’d anodized aluminum drum supports, the electric motors combine to offer a whopping 12 horsepower and turns at a staggering 6400 RPM.

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