Trucks, SUV's & Off-Road

YETI Coolers Takes Best-in-Class Technology Mobile With The Hopper

YETI Coolers, the brand that launched the premium cooler category in 2008, will extend its commitment to creating durable, high quality products with the introduction of the portable Hopper cooler. YETI will debut the Hopper at the International Convention of Allied Sportfishing Trades in Orlando, Fla. on July 16.

“Our rotational-molded coolers are mostly intended to be stationary products,” says Roy Seiders, YETI founder and president. “We wanted to find a way to offer our fans and customers the performance they've come to expect from YETI—extreme durability and superior ice retention—in a product they can take with them to a broader range of environments and adventures.”

Bushwacker Founder’s Award to Recognize Outstanding Truck/SUV Builder at 2014 SEMA Show

Bushwacker, Inc., a manufacturer of exterior truck and automotive accessories, will recognize the builder of a truck or SUV for their passion and devotion to the automotive aftermarket industry by presenting its first ever Founder’s Award at the 2014 SEMA Show in Las Vegas. The award will go to a builder who created an outstanding vehicle featured in the annual trade show. Bushwacker founder, Jerry Logan, will present the award on November 6 at 3:00pm in the Bushwacker booth (#30017), located in South Hall of the Las Vegas Convention Center.

VersaFlex Announces ROUGHGUARD XT 100% Pure Polyurea Truck Bedliner Coatings

KANSAS CITY, KS – August 1, 2014 – ROUGHGUARD™ XT is the newest and highest performing vehicle protection coating system available. ROUGHGUARD™ XT is a 100% pure polyurea bed liner system from the leading polyurea brand in the world; VersaFlex® Incorporated.

Spray on Truck bed liner

Most other “brand-name” truck bedliner materials are produced from polyurethanes and hybrid polyurea/polyurethanes. ROUGHGUARD™ XT is a field proven “industrial grade” 100% pure polyurea system, “Engineered for the Vehicle Protection Market,” claims Rudi Rennert, West Coast Sales Representative for VersaFlex.

Race Safe and Save! : Rebates on SFI-Rated Billet Aluminum Flywheels

Perris, CA – PRW Industries, a leading manufacturer of high performance engine components, is continuing their ongoing consumer rebate program with Flexplates and Flywheels. All of our flexplates and flywheels meet SFI Specifications.

PRW SFI-Rated Billet Aluminum Flywheels are manufactured from the highest quality 6061-T6 billet aluminum. They feature excellent heat dissipation and weight reduction. The replaceable friction surface is constructed from 1045 steel and attached with military-grade fasteners. This 1045 friction plate is sure to extend the life of your investment at a fraction of the cost for new. Aerospace grade fasteners secure the friction plate and seamless heat-treated ring gear. Stepped dowel pins are included where required. Flywheels were designed through CAD Engineering and are CNC Machined. PRW SFI-Rate Billet Aluminum Flywheels are available for Chevrolet and Ford applications.

Westin Introduces Lower LED Light Mounts for Jeep® Wrangler!

FOR IMMEDIATE RELEASE

Westin Introduces Lower LED Light Mounts for Jeep® Wrangler!

San Dimas, CA – August 8, 2014 - Westin Automotive is adding yet another LED Light Mounting product specifically for the Jeep® Wrangler JK.

Westin’s Lower LED Light Mounts are made of cast aluminum and provide a solid platform for mounting LED Auxiliary Lights at the base of the vehicle’s windshield. Lower LED Light Mounts feature a chiseled block style with pre-drilled platforms to accommodate most major brand auxiliary LED Lights with post mounting. Mounted LED light hardware is hidden on the backside of the platform block providing an overall clean look.

Lower LED Light Mounts come in sets of 2, complete with black plated stainless hardware. Each block has two exposed fasteners that contribute to a look that compliments the overall Jeep® style and trim package. The Lower LED Bar Mounts are backed by Westin’s 3-year warranty and feature a no-drill installation.

Westin Introduces the Upper LED Bar Mount for Jeep® Wrangler!

FOR IMMEDIATE RELEASE

Westin Introduces the Upper LED Bar Mount for Jeep® Wrangler!

San Dimas, CA – August 8, 2014 - Westin Automotive proudly introduces the Upper LED Bar Mount for Jeep® Wrangler. This product is one of seven LED Light mounting products being introduced by Westin this year specifically for the Jeep® Wrangler JK, and is one of two upper windshield LED mount brackets offered by Westin.

Westin Introduces the Upper LED Bar Mount for Jeep® Wrangler!

FOR IMMEDIATE RELEASE

Westin Introduces the Upper LED Bar Mount for Jeep® Wrangler!

San Dimas, CA – August 8, 2014 - Westin Automotive proudly introduces the Upper LED Bar Mount for Jeep® Wrangler. This product is one of seven LED Light mounting products being introduced by Westin this year specifically for the Jeep® Wrangler JK, and is one of two upper windshield LED mount brackets offered by Westin.

Boom Mat™ Announces New Expanded Product Line

Avon Lake, OH…Boom Mat™, top choice of pro builders, has the most complete range of products to improve automotive interior insulation and acoustics. Boom Mat’s product line, is tested and proven to reduce noise and add additional insulation in hot and cold temps. Popular products include: Damping material, Under Carpet (UC™) and UC LITE™, Leather Look™ Sound Barrier, Heat Moldable™ Noise Barrier, Under Hood Acoustic Lining, Floor & Tunnel Shield II (F&T II™), speaker baffles, and more.

This year Boom Mat is offering many of their most popular products in new sizes, quantities or kits for added convenience like Boom Mat’s 12-1/2” X 24” damping material now available in a 30 sheet pack, or Boom Mat’s thermal and acoustic interior kit that includes: 27 sq. ft. of UC Lite, 25 sq. ft. damping material and an 18 oz. can of Boom Mat Spray-On.

DEI Titanium™ Products with LR Technology

For maximum thermal control, nothing beats DEI’s family of Titanium products with LR Technology: Pipe Shields, Turbo Shields, Protect-A-Sleeve and Protect-A-Boots. This premium line is designed to handle extreme high heat situations which makes these products ideal for use in modified performance street or race vehicles.

DEI’s Titanium Protect-A-Sleeve™ can be used to protect fuel, oil and brake lines, or spark plug and electrical wires from hot exhaust manifolds and headers. Available in a 4 ft. length x 1/2” ID (Part# 010475) DEI’s Protect-A-Sleeve comes complete with 10 hi-temp military-spec 3-to-1 ratio shrink tubes to seal sleeve ends.

DEI’s Titanium Pipe Shields™ with DEI’s proprietary weave for strength and durability, provide a barrier from heat sources to protect transmissions, body panels, gas tanks and reducing heat from entering the vehicle interior. DEI’s Titanium Shield protects up to 1350°F.

VersaFlex Announces Industrial Grade 100% Pure Polyurea Truck Bed Liner Coatings

The Polyurea People® Introduce 100% Pure Polyurea Truck Bedliner Coating

ROUGHGUARD™ XT is an industrial grade 100% pure polyurea formulation that is “Engineered for the Vehicle Protection Market.”

KANSAS CITY, KS - August 1, 2014 - ROUGHGUARD™ XT is the newest and highest performing vehicle protection coating system available. ROUGHGUARD™ XT is a 100% pure polyurea bed liner system from the leading polyurea brand in the world; VersaFlex® Incorporated.

Most other “brand-name” truck bedliner materials are produced from polyurethanes and hybrid polyurea/polyurethanes. ROUGHGUARD™ XT is a field proven “industrial grade” 100% pure polyurea system, “Engineered for the Vehicle Protection Market,” claims Rudi Rennert, West Coast Sales Representative for VersaFlex.

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