Tools & Equipment

BASF to unveil restyled vehicles and automotive refinish solutions at SEMA

BASF to unveil restyled vehicles and automotive refinish solutions at SEMA

SOUTHFIELD, MI, October 25, 2012 – BASF Automotive Refinish Solutions will unveil restyled vehicles, host autograph sessions and prize drawings, and display the latest in custom color technology at booth 21455 at the 2012 Specialty Equipment Market Association (SEMA) Show, Oct. 30 to Nov. 2 in Las Vegas.


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Des Moines, Iowa - Dee Zee Manufacturing Inc., a Des Moines, Iowa-based manufacturer and distributor of truck boxes, announced today that it has entered into a licensing agreement with Wheel Pros, Inc. for their iconic American Racing brand to develop and launch a new line of American Racing branded truck boxes. The program officially debuts at the SEMA Show, Oct. 30 – Nov. 2, 2012 at the Las Vegas Convention Center at Dee Zee Booth #31037, in the South Hall.

Chief Gives Away 40th Anniversary Trip to SEMA Show 2012

Madison, Ind. (Oct. 24, 2012) – Mike Bryant, owner of Artistic Body & Paint in Redding, Calif., was the grand prize winner in Chief Automotive Technology’s "Show Us Your Chief Equipment" 40th anniversary Facebook campaign. Bryant wins a trip for two to the SEMA Show 2012 at the Las Vegas Convention Center, Oct. 30-Nov. 2.

Bryant entered the giveaway by posting photos of his shop’s Chief EZ Liner pulling system to Chief’s Facebook page,

ODYSSEY® Battery by EnerSys Welcomes Jeff Burton to SEMA Show 2012

ODYSSEY® Battery by EnerSys Welcomes Jeff Burton to SEMA Show 2012
Driver of No. 31 Chevrolet to Appear at Booth 24967 in Central Hall

READING, Pa., Oct. 23, 2012 – ODYSSEY® Battery by EnerSys is pleased to announce that NASCAR® Sprint Cup Series driver, Jeff Burton, will be at the ODYSSEY® Battery by EnerSys booth 24967 on Wednesday, Oct. 31 from 1 p.m. to 3 p.m. PDT at this year’s SEMA show. Burton will also speak during the ODYSSEY® Battery press conference at booth 24967 beginning at 2:30 p.m.

Auto Step product created to revolutionize auto repair safety!

For Immediate Release – October 22, 2012

Auto Step product created to revolutionize auto repair safety!

Clatskanie, Oregon - Safe access is often one of the biggest challenges in auto repair. Kim & Liesel Filkowski created the Auto Step to safely allow access under the hood of even the biggest SUVs and trucks, and at the upcoming SEMA Show (Specialty Equipment Market Association trade show –, they’re going to launch this safety device to the market.

Auto Enthusiasts are TIRED of Storage Problem

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Auto Enthusiasts are TIRED of Storage Problem
Retailers can now provide customers with a solution to the age old problem of tire storage

(LAS VEGAS, NV) - - There’s a sure bet, that in every car guy’s (or girl’s) garage is an extra set of tires, or two… or three. Unfortunately, a tall stack of tires can be a safety hazard, they take up valuable floor space, and storing tires on damp cement is never recommended. In addition, if the tires aren’t mounted onto a wheel, stacking them on top of each other can negatively affect their performance.

Danny Koker of Count's Kustoms at Evapo-Rust booth

Evapo-Rust is pround to announce that Danny "The Count" Koker star of "History Channel's Counting Cars" will be at our booth Tuesday, October 30, 2012 from 2pm to 4pm. The Count will be greeting fans and signing autographs. People that know rust, trust Evapo-Rust. We hope to see you in Restoration Alley. Booth# 24788.

WIZARDS® Brings the Shine to Vegas

Wizards will, once again, bring the shine to Sin City for the SEMA show October 30-November 2. The top players gather at the annual “Industry Week” to exhibit the best of the Aftermarket world. Last year’s show drew a record 125,000 attendees to the Las Vegas Convention Center.

This year Wizards will debut their revolutionary Nano-Technology Mystic Spray Wax™ and host a killer Harley bagger by Covingtons Customs. The bike is sure to turn heads with many one-off and custom parts and gorgeous Kandy Turquoise paint.

Chief Offers Show Season Savings as Part of 40th Anniversary Celebration

Madison, Ind. (Oct. 17, 2012) – Chief Automotive Technologies is capping off its 40th anniversary year with special show season savings for its customers. From now through the end of the SEMA Show 2012, Chief is offering its lowest prices of the year, plus 0 percent interest financing.

Rousseau is very proud to be a partner of Rahal Letterman Lanigan Racing.

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Rahal Letterman Lanigan Racing is a renowned Indianapolis car racing team that is evolving in the Indy Car Series. Founded and operated by former driver Bobby Rahal, the team is also co-owned by television host David Letterman.

The team participated in the American Le Mans Series in 2010 and won the GT Team and Manufacturer Championship with the new BMW M3.

The team is well known for the efforts that they make to maintain quality relationships with their partners, of whom Rousseau is an official one.

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