Tools & Equipment

Biocide Systems is Revving its Motor for SEMA

Los Angeles, CA - Biocide Systems will be exhibiting their groundbreaking Chlorine Dioxide odor eliminating products at the SEMA show, one of the largest and most influential Automotive Shows in the world, the first week of November. The SEMA show is the premier automotive specialty products trade event in the world and it draws over one hundred fifty thousand attendees that have the opportunity to be involved in seminars, demonstrations and networking events. Biocide Systems, as the leading developer of non-toxic eco-friendly ClO2 odor eliminators, is excited to be actively involved in the conference.

Motorglyphics Selected by Ford’s #MustangUnites to Fabricate Global Branding in Fine Steel Artwork

In conjunction with the global introduction of 2015 Mustang automobiles to Europe, Asia-Pacific, and Latin America markets, Motorglyphics, a Ford licensee, has been selected to re-created on color-infused steel wall art images used in the #MustangUnites international introduction program.
The Motorglyphics wall artwork captures the essence of the #MustangUnites program by rendering in artistic quality, vivid colors and “strength-in-steel” the branding for Ford’s global campaign. This high quality steel artwork, made in the USA, depicts portions of images of each of the national flags of countries to which Mustangs will be exported in 2015. The #MustangUnites image portrayed by Motorglyphics was originally created for Ford in a partnership with renowned Pop Artist Burton Morris.

The Hybrid Shop Announces New Auxiliary Cooling Fan Kit for Honda Civic HEVs to Dramatically Extend Battery Life and Vehicle Performance

THS’ newest service solution offers significant benefits and cost savings for owners of Honda Civic hybrid models produced between 2003 and 2011, new opportunity for dealers

Gainesville, VA – October 29, 2014—The Hybrid Shop (THS), a growing international network of dealers committed to providing expert care for hybrid and electric vehicles (HEVs), announced today that they have released an industry-leading Auxiliary Cooling Fan Kit for Honda Civic HEVs that is designed to help extend the life of battery packs in models produced between 2003 and 2011, while also increasing overall vehicle performance.

ESAB Showcases Rugged, Portable Welding & Cutting Equipment, Custom Renovated 1937 Ford, LetzRoll Offroad Racing at Booth 21609

Florence, SC – ESAB Welding & Cutting Products will demonstrate its most rugged, portable welding and cutting equipment at the 2014 Specialty Equipment Market Association (SEMA) Show, November 4-7, 2014, at the Las Vegas Convention Center. At booth 21609, ESAB will also showcase Legacy Innovations’ fully renovated 1937 Ford and feature the new Ultra4 class buggy of LetzRoll Offroad Racing, specialists in extreme offroad racing and fabrication.

ESAB’s “At the Core” show theme highlights the products and solutions it delivers to impressive projects across the automotive industry – from monster trucks to custom choppers. Demonstrations will center on ESAB’s proven solutions for the automotive specialty market.


API Services is a metrology services company that provides unmatched precision measurement services & precision scanning services. API Services is a subsidiary of Automated Precision Inc. Automated Precision Inc. is a world leader in advanced measurement solutions. Founded by Dr. Kam Lau in 1987, API leads the metrology industry through innovation and higher standards of accuracy. API products are used by the world’s leading automotive, aerospace, machine tool, and CMM manufacturers. In the years since, API has refined tracking technology, building models that offered greater precision and portability. API has also developed products for machine tool calibration and other manufacturing processes. API has grown steadily over the years and today is a thriving global company with a presence in Europe, India, China and South America. API Services provides contact and non-contact dimensional measurement systems and services for the automotive industry.

Innovative new Social Media Competition to be launched at SEMA Show 2014

London 23/20/2014 - Tarsus Group, the international B2B Media Company and organiser of the China International Automotive Aftermarket and Tuning Fair (AAITF), has announced that it will be exhibiting in the Gold Pavilion, booth no. 8167 at the SEMA Show 2014, Las Vegas.

Visitors to the booth will have the chance to win an IPad Air 2 and a variety of limited edition promotional materials showcasing the new AAITF branding; such as branded t-Shirts and car air fresheners. Visitors must follow the AAITF Global Series social media pages ( and, visit the booth and share the promotion with their followers to win.

Remington Industries Introduces Michelin® EdgeLiner™ Booth #8173

Remington Industries Introduces Michelin® EdgeLiner™
Custom Floor Mat Program at SEMA 2014
The most advanced laser scanning technology providing the best edge-to-edge
automotive floor protection.
(Ooltewah, Tenn.) – Remington Industries, one of the world's most innovative automotive accessory companies, will introduce its new Michelin® EdgeLiner™ custom floor mat and liner program for popular sedans, trucks and SUVs at the 2014 SEMA in Las Vegas, Nev. Utilizing the latest laser technology, EdgeLiner provides a better custom fit mat that precisely fits their vehicle.


LAS VEGAS – WD-40 Company and PowerNation are teaming up to build a custom, off-road Jeep that will debut at the SEMA Show in November and be given away to one lucky sweepstakes winner in June 2015.

The custom 1990 Jeep Wrangler YJ, dubbed the WD-40® Specialist® Xtreme Machine, has an aluminum body and tube chassis and is equipped with an LS engine, 42-inch tires and coilovers all the way around. At the show, it will be located at featured vehicle spot NL04 in the hallway outside of the North Hall.

PowerNation, a two-hour block of four automotive shows that air on NBC Sports Network, SpikeTV, the CBS Sports Network, and the PowerNationTV app, includes “Xtreme Off-Road,” “Engine Power,” “Truck Tech” and “Detroit Muscle.” The WD-40 Specialist Xtreme Machine vehicle build will be featured on two episodes of “Xtreme Off-Road” in January 2015, with a sweepstakes to give away the vehicle running Jan. 2 – May 31, 2015.

EnerSys® Offers 20 Percent Discount at the SEMA Show for ODYSSEY® Battery Orders

Discount available at ODYSSEY® Battery Booth No. 24875, Central Hall

READING, Pa. (Oct. 28, 2014) – EnerSys® has announced that it will offer a special discounted rate for ODYSSEY® battery orders placed during the 2014 SEMA Show (Nov. 4 – Nov. 7, 2014). This year the company will offer a 20 percent discount on any orders placed at the ODYSSEY® Battery booth no. 24875 in Central Hall of the Las Vegas Convention Center. SEMA Show attendees who visit the booth will receive a promo code to use at checkout online at The offer is only valid to SEMA Show attendees who obtain the code.

Rotary Lift to Showcase Updated Four-Post Car Lifts at SEMA Show 2014

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Rotary Lift to Showcase Updated Four-Post Car Lifts at SEMA Show 2014

Madison, Ind. (Oct. 28, 2014) – Vehicle service professionals will have the first opportunity to see Rotary Lift’s updated 14,000 lb. capacity four-post general service and alignment lifts at the SEMA Show next month. The enhanced lifts will be joined in the Vehicle Service Group (VSG) booth (#10339) by the world’s fastest two-post lift, the new Wheel Wing™ tire hanger and additional shop equipment from Chief Automotive Technologies, Elektron and Forward Lift. The SEMA Show will be held Nov. 4-7 at the Las Vegas Convention Center.

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