Restyling & Car Care Accessories

WELD Racing News Conference to Announce New Product and Branding Strategy and New Agreement with a Major Specialty Vehicle Manufacturer

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, will host a news conference at SEMA 2014 on Wednesday November 5 at 12 p.m. to unveil a new product and branding strategy that will redefine the WELD Racing brand name and extend the company’s reach into exciting new market segments. WELD’s strength has always been in their uncompromising commitment toward building world-class racing wheels. In 2015, that commitment will be paired with new marketing materials and messaging to reinforce the brand, and reassert WELD as the global leader in performance wheel technology.

This media event will outline new strategies and structural changes that will strengthen the brand. There will also be information about product changes and updates that will affect enthusiasts, distributors, dealers, and the media.

A.R.E. Introduces 2015 F-150 LSII Tonneau Cover

A.R.E. ACCESSORIES' AERODYNAMIC LSII SERIES FIBERGLASS TONNEAU COVER NOW AVAILABLE FOR 2015 FORD F-150

MASSILLON, Ohio - The aerodynamic, custom-fitted LSII Series fiberglass tonneau cover from leading truck cap and tonneau cover manufacturer A.R.E. Accessories is now available for the new 2015 Ford F-150.

A.R.E.'s best-selling LSII Series is designed to be a lightweight and durable worktop complement to the new F-150's fuel-efficient aluminum body, contributing additional gas mileage savings by creating a more streamlined airflow compared to an open truck bed.

WELD RACING STRENGTHENS MOTORSPORTS TEAM; PROMOTES SALES EXECUTIVE

(Kansas City, Mo.) – Expanding on its nearly 50 year commitment to motorsports, WELD Racing (WELD) has announced the promotion of Mike Mulcahy to vice president of sales. Mulcahy now has total responsibility for company sales including street performance, truck and motorsports.

Mulcahy joined WELD in March of 2014 as vice president of the company’s street and truck business lines after a successful career as an executive with Federal Mogul and running his own client-focused motorsports business.

The company has also announced the addition of Greg Bennett to WELD’s sales and marketing team. Bennett assumes responsibility for trackside service and sales for WELD’s drag racing and oval track racing product lines. In partnership with the most advanced engineering team in the specialty wheel industry, Bennett will oversee WELD’s close collaboration with professional and sportsman racers to ensure that WELD’s partners continue to dominate the winner’s circle.

LINK COVERCRAFT PRODUCT DATA TO EXISTING ONLINE CART SYSTEM WITH CARTLINK®2

COVERCRAFT INTRODUCES ENHANCED, FREE CARTLINK®2 SERVICE FOR DEALERS
LINK COVERCRAFT PRODUCT DATA TO EXISTING ONLINE CART SYSTEM AT NO CHARGE

Pauls Valley, Okla. – October 15, 2014 – Covercraft has created a seamless, innovative system that integrates the Covercraft product search function into the existing dealer website that's linked to the online shopping cart at absolutely no cost to the dealer. And, it’s simple.

With CartLink2, customers can easily search and review any of Covercraft’s custom products including more than 80,000 custom fit cover patterns and a complete line of protective products for car, truck and SUV, and add them to the website shopping cart – all without leaving the existing website.

COVERCRAFT® INDUSTRIES OFFERS SEATSAVER™ SEAT COVERS FOR TRUCKS AND SUV’S

Pauls Valley, Okla. – October 7, 2014 – When it comes to protecting the seats in your truck or SUV from fading, dirt, spills, workday grime, pets, kids and weekend adventures, Covercraft has created an incredible line of custom fit SeatSaver seat covers. Available in four different fabric options and 15 colors, SeatSavers can take almost anything life can dish out.

“We wanted to create a line of seat covers that offer a custom fit, look great and are made to last,” stated Marty Lichtmann, President of Covercraft. “We know that pickup and SUV owners use these vehicles for a lot more than a daily driver, so we created some great easy-care options that let folks, live, work and play without worrying about their seats.”

WELD Racing Names The Marx Group as Agency of Record for Public Relations

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, has selected The Marx Group as the company's agency of record for all public relations efforts. The Marx Group will assist WELD with communicating the new WELD marketing and branding strategies through trade show support, public relations writing and distribution, and will represent the company to trade and consumer media.

“We chose The Marx Group to assist us with public relations based on their extensive experience with PR and marketing tactics specific to the automotive aftermarket," said Chris Bovis, vice president of marketing, WELD Racing. "Because of their industry experience, they have the ability to fully integrate with our existing staff right out of the gate, making them a natural extension of the WELD Racing marketing team."

COVERCRAFT® INDUSTRIES CELEBRATES 50 YEARS OF THE FORD MUSTANG

Pauls Valley, Okla. – September 19, 2014 – Known as the manufacturer of the World’s Best Custom Car Covers®, Covercraft Industries, Inc. (Covercraft) has been selected as one of 50 aftermarket companies to offer officially licensed 50th anniversary commemorative Ford Mustang products.

For a limited time, Covercraft is offering its Crafted2Fit® Mustang car covers and UVS100® Sunscreens with the optional “Mustang 50 Years” logo. Covers can be ordered with either the plain or bordered logo, while the UVS Sunscreens are available with the bordered logo
option only.

COVERCRAFT® INDUSTRIES SUPPORTS BREAST CANCER RESEARCH, TREATMENT AND PREVENTION WITH THE COVERS FOR CAUSES PROJECT

Pauls Valley, Okla. – October 2, 2014 – With October comes national Breast Cancer Awareness Month, and Covercraft renews support for its Covers for Causes project. Launched in 2012, the company has created a special line of products to help raise awareness and vital funding for breast cancer research, education, treatment and prevention.

Each pink, custom fit Covers for Causes car cover has been manufactured in the U.S.A. using Kimberly-Clark’s unique NOAH® fabric. This revolutionary fabric weighs only 4.75 ounces per square yard, yet it creates a breathable barrier that resists water while allowing condensation beneath the cover to evaporate. Each cover is silkscreened with the unique Covers for Causes logo that includes the universal pink ribbon to encourage breast cancer awareness. And, each cover carries an amazing four-year warranty. To create a stylish and functional set, Covercraft also offers the custom, pink, UVS100® Sunscreens with the Covers for Causes logo.

2014 SEMA DEBUT: LINE-X® TO ANNOUNCE ALL-NEW ADDITIONS TO EXCLUSIVE ACCESSORY BRAND, TRUCK GEAR BY LINE-X

FOR IMMEDIATE RELEASE

SEMA PRESS CONFERENCE:
10:00 a.m. on Wednesday, Nov. 5, 2014
South Hall, Upper Level, #34121

2014 SEMA DEBUT: LINE-X® TO ANNOUNCE ALL-NEW ADDITIONS TO EXCLUSIVE ACCESSORY BRAND, TRUCK GEAR BY LINE-X

-- Featured Project Vehicles to be Showcased at LINE-X Press Conference on Wednesday, Nov. 5 at 10:00 a.m. --

AVERY DENNISON® ANNOUNCES CHROME SWEET CHROME SEMA SHOW PROMOTION

AVERY DENNISON®ANNOUNCES CHROME SWEET CHROME SEMA SHOW PROMOTION

(Mentor, Ohio) October 21, 2014 – Avery Dennison Graphics Solutions today launched the Chrome Sweet Chrome promotion highlighting the versatility of vehicle wrap films and how they can be used to create full or partial car wraps. Car enthusiasts can enter the promotion through text message, by completing the form at graphics.averydennison.com/chrome and in-person at eight partner booths at the 2014 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas, November 4 – 7, 2014. Daily prizes will be awarded in addition to the grand prize, a total vehicle makeover including a full Avery Dennison car wrap, Giovanna wheels, a DUB audio package and a Croftgate cleaning care kit.

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