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WELD Racing News Conference to Announce New Product and Branding Strategy and New Agreement with a Major Specialty Vehicle Manufacturer

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, will host a news conference at SEMA 2014 on Wednesday November 5 at 12 p.m. to unveil a new product and branding strategy that will redefine the WELD Racing brand name and extend the company’s reach into exciting new market segments. WELD’s strength has always been in their uncompromising commitment toward building world-class racing wheels. In 2015, that commitment will be paired with new marketing materials and messaging to reinforce the brand, and reassert WELD as the global leader in performance wheel technology.

This media event will outline new strategies and structural changes that will strengthen the brand. There will also be information about product changes and updates that will affect enthusiasts, distributors, dealers, and the media.

Heatshield Products Introduces Revolutionary HP Stealth Shield, Designed and Proven to Reduce Heat When Mounted Inside Your Vehicle

For Release: February 25, 2014

Contact: Steve Heye
760-913-6015
steve@heatshieldproducts.com

Heatshield Products Introduces Revolutionary HP Stealth Shield, Designed and Proven to Reduce Heat When Mounted Inside Your Vehicle

• HP Stealth Shield measures only 1/8-inch thick for easy installation under carpet
• Uses proprietary technology developed for Heatshield Products unique welding blankets
• Capable of withstanding a continuous 1,800 degrees Fahrenheit

LINK COVERCRAFT PRODUCT DATA TO EXISTING ONLINE CART SYSTEM WITH CARTLINK®2

COVERCRAFT INTRODUCES ENHANCED, FREE CARTLINK®2 SERVICE FOR DEALERS
LINK COVERCRAFT PRODUCT DATA TO EXISTING ONLINE CART SYSTEM AT NO CHARGE

Pauls Valley, Okla. – October 15, 2014 – Covercraft has created a seamless, innovative system that integrates the Covercraft product search function into the existing dealer website that's linked to the online shopping cart at absolutely no cost to the dealer. And, it’s simple.

With CartLink2, customers can easily search and review any of Covercraft’s custom products including more than 80,000 custom fit cover patterns and a complete line of protective products for car, truck and SUV, and add them to the website shopping cart – all without leaving the existing website.

WELD Racing Names The Marx Group as Agency of Record for Public Relations

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, has selected The Marx Group as the company's agency of record for all public relations efforts. The Marx Group will assist WELD with communicating the new WELD marketing and branding strategies through trade show support, public relations writing and distribution, and will represent the company to trade and consumer media.

“We chose The Marx Group to assist us with public relations based on their extensive experience with PR and marketing tactics specific to the automotive aftermarket," said Chris Bovis, vice president of marketing, WELD Racing. "Because of their industry experience, they have the ability to fully integrate with our existing staff right out of the gate, making them a natural extension of the WELD Racing marketing team."

WELD Racing Teams Up with RacingJunk.com to Give Away a Customized 2014 Chevrolet Silverado at the SEMA Show

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, has teamed up with RacingJunk.com to create a year-long promotion and contest to mark the website’s 15 year anniversary. At the 2013 Performance Racing Industry trade show in Indianapolis, Ind., RacingJunk.com announced a partnership with WELD Racing to give away a 2014 Chevrolet Silverado 4x4 Extended Cab and a trip to the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas to one lucky winner.

The truck has been modified with aftermarket components and has spent the last year traveling around the country appearing at shows and events like the Charlotte Auto Fair, the Hot Rod Power Tour, NASCAR Coke 600, NHRA 4-Wide Nationals and Knoxville Nationals. The truck will make its final stop at SEMA where it will appear in the WELD Racing booth, #24957, for the duration of the show.

COVERCRAFT® INDUSTRIES SUPPORTS BREAST CANCER RESEARCH, TREATMENT AND PREVENTION WITH THE COVERS FOR CAUSES PROJECT

Pauls Valley, Okla. – October 2, 2014 – With October comes national Breast Cancer Awareness Month, and Covercraft renews support for its Covers for Causes project. Launched in 2012, the company has created a special line of products to help raise awareness and vital funding for breast cancer research, education, treatment and prevention.

Each pink, custom fit Covers for Causes car cover has been manufactured in the U.S.A. using Kimberly-Clark’s unique NOAH® fabric. This revolutionary fabric weighs only 4.75 ounces per square yard, yet it creates a breathable barrier that resists water while allowing condensation beneath the cover to evaporate. Each cover is silkscreened with the unique Covers for Causes logo that includes the universal pink ribbon to encourage breast cancer awareness. And, each cover carries an amazing four-year warranty. To create a stylish and functional set, Covercraft also offers the custom, pink, UVS100® Sunscreens with the Covers for Causes logo.

AVERY DENNISON® ANNOUNCES CHROME SWEET CHROME SEMA SHOW PROMOTION

AVERY DENNISON®ANNOUNCES CHROME SWEET CHROME SEMA SHOW PROMOTION

(Mentor, Ohio) October 21, 2014 – Avery Dennison Graphics Solutions today launched the Chrome Sweet Chrome promotion highlighting the versatility of vehicle wrap films and how they can be used to create full or partial car wraps. Car enthusiasts can enter the promotion through text message, by completing the form at graphics.averydennison.com/chrome and in-person at eight partner booths at the 2014 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas, November 4 – 7, 2014. Daily prizes will be awarded in addition to the grand prize, a total vehicle makeover including a full Avery Dennison car wrap, Giovanna wheels, a DUB audio package and a Croftgate cleaning care kit.

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

News Release
Rahal Letterman Lanigan Racing
October 22, 2014

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

BROWNSBURG, Ind. (October 22, 2014) – Rahal Letterman Lanigan Racing (RLL) announced today that ClearPlex®, makers of leading automotive glass protection film, have entered into a multi-year agreement as an associate sponsor of their Verizon IndyCar Series and Tudor United SportsCar programs. In addition, ClearPlex® was named the Official Windshield Protection of RLL, with their proprietary films to be installed on all team vehicles and transporters providing an instant proving ground.

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

News Release
Rahal Letterman Lanigan Racing
October 22, 2014

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

BROWNSBURG, Ind. (October 22, 2014) – Rahal Letterman Lanigan Racing (RLL) announced today that ClearPlex®, makers of leading automotive glass protection film, have entered into a multi-year agreement as an associate sponsor of their Verizon IndyCar Series and Tudor United SportsCar programs. In addition, ClearPlex® was named the Official Windshield Protection of RLL, with their proprietary films to be installed on all team vehicles and transporters providing an instant proving ground.

AEROMOTIVE REGULATES ON COMPETITION WITH NEW X1

Lenexa, KS – October, 2014 – Aeromotive announced today the expansion of their already impressive lineup of fuel pressure regulators with the addition of the X1 Series Regulator. As the next step in the evolution of Aeromotive’s line of regulators, the X1 is one of the most innovative regulator designs to hit market in recent years.

From carbureted to EFI pressures, naturally aspirated or forced induction, the X1 is designed to span the entire range of applications providing dependable fuel pressure regulation. Making the change from a carburetor to EFI or EFI to carburetor? There is no longer a need to purchase a new regulator. Simply utilize one of three conversion kits (sold separately) to match the operating range required of your engine. Replace original X1 Series regulator internals with the conversion kit of your choice (Part #’s 13013, 13014, and 13015) and you have a regulator with vastly different characteristics.

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