Racing & Performance

Sabelt Celebrates Its 40th Anniversary with the Debut of the New Sabelt Performance Seats at 2012 SEMA Show

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SABELT CELEBRATES ITS 40TH ANNIVERSARY WITH THE DEBUT OF THE NEW SABELT PERFORMANCE SEAT AT SEMA SHOW

High-Performance Design Incorporates Side Air Bag and More

LAS VEGAS, Oct. 30, 2012 – Sabelt, an industry leader in the design, production and marketing of racing seat belts, racing products, OE sport seats and an integral part of the Brembo Group, chose the 2012 SEMA (Specialty Equipment Market Association) Show in Las Vegas to launch the new Sabelt Performance seat targeted for tuners, as well as OE accessories and special editions.

New Brembo Club Racing Brake Kits Make Debut at 2012 SEMA Show

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NEW BREMBO CLUB RACING BRAKE KITS
MAKE DEBUT AT 2012 SEMA SHOW

LAS VEGAS, Oct. 30, 2012 –Using its successes in the highest levels of road racing and the development of over 1,000 unique applications of brake kits, Brembo debuted a new range of complete kits born race-ready today at the 2012 SEMA Show in Las Vegas.

GoPro to Introduce HERO3 Camera Line to Automotive World during 2012 SEMA Show

SAN MATEO, Calif. (Oct. 29, 2012) – GoPro, the world’s most versatile camera, is stepping up its presence at the 2012 SEMA Show with a keynote by GoPro Founder and CEO Nick Woodman, several in-booth activities, including product introductions, celebrity autograph signings, product giveaways and more. Moving to a new location, GoPro will be found in Central Hall in booth number 20353.

Nick Woodman Keynote

Pro Bass Anglers Create the Ultimate Fishing Tundra for SEMA

FOR IMMEDIATE RELEASE
TMS- - 075 - -2012

Pro Bass Anglers Create the Ultimate Fishing Tundra for SEMA
Custom Builder Britt Myers and Fellow Anglers Dream Up a Specialized Toyota Fishing Rig

New Toyota Avalons Built for SEMA Take Divergent Paths Toward Similar Goals

FOR IMMEDIATE RELEASE
TMS- - 074 - -2012

New Toyota Avalons Built for SEMA Take Divergent Paths Toward Similar Goals
Gasoline and Hybrid Versions Illustrate Performance Potential of Dynamic New Design

DUB Magazine Builds an Avalon with Attitude for the SEMA Show

FOR IMMEDIATE RELEASE
TMS- - 076 - -2012

DUB Magazine Builds an Avalon with Attitude for the SEMA Show
Urban Lifestyle Mag Brings Signature Look to Toyota's Newest Ride

HushMat Launches Interactive Merchandising Displays

FOR IMMEDIATE RELEASE CONTACT:
HushMat:Tim McCarthy
(913) 599-2600
Avidworx: Marcel Newell
(604) 696-2843 EXT 1
HushMat Launches Interactive Merchandising Displays

Media Alert: Toyota Will Hold a Press Conference at 11:00 a.m. on Tuesday Oct.30 at Booth #24801

FOR IMMEDIATE RELEASE

Media Alert: Toyota Will Hold a Press Conference at the 2012 SEMA Show

What:
Toyota will hold a press conference at the SEMA Show on Oct. 30 at 11:00 a.m. to introduce nine customized vehicles for its SEMA Show display and to announce the winner of the Toyota Racing Dream Build Challenge.

In addition to the four custom builds for the Dream Build Challenge, there will be three based on the all-new Toyota Avalon, a TRD FJ Cruiser, and the "Ultimate Fishing Tundra" on display.

AkzoNobel's Wanda Waterbase Celebrates Expanded Growth during SEMA 2012 - Booth #24649

VOC-compliant system gains new fans along the US West Coast

NORCROSS, GA – October 30, 2012 – Following the successful launch of the Wanda Waterbase refinish system into the US collision repair market in mid-2011, AkzoNobel will celebrate the Low-VOC system’s expanded distribution and market share along the US West Coast and other regulated regions during SEMA 2012, October 30 through November 2, at the Las Vegas Convention Center in Las Vegas, NV.

MEET LISA KELLY OF WORLD'S MOST DANGEROUS ROADS AT LIGHTFORCE BOOTH #36097

Lisa Kelly, known and admired as the female Ice Road Trucker and star of World's Most Dangerous Roads, will be meeting visitors and signing autographs at the SEMA show! Look for her in the Lightforce Performance Lighting Booth (#36097, South Hall, Upper Level), on Wednesday & Thursday from 9:00-4:00. Come by to meet Lisa and find out about her next great adventures!

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