Racing & Performance

Clemson students unveil Deep Orange 3 at SEMA 2012

LAS VEGAS — Deep Orange 3, the third-generation Deep Orange vehicle prototype designed and engineered by automotive engineering students at the Clemson University International Center for Automotive Research (CU-ICAR), is a whole new vehicle — inside and out.

In partnership with Mazda North American Operations, the Art Center College of Design in Pasadena, Calf., and numerous other automotive companies, CU-ICAR’s innovative vehicle prototype program allows students free reign to push the boundaries of conventional design and engineering.

OPTIMA® Batteries Expands Line of Charging Products

Oct. 30, 2012 (MILWAUKEE) – OPTIMA® Batteries, a worldwide leader in high-performance batteries, today announced the addition of OPTIMA® Chargers Digital 400 12V Performance Maintainer and Battery Charger to its new line of battery charging products at the automotive aftermarket industry’s SEMA Show. Unlike the Digital 1200 12V Performance Battery Charger, which was released earlier in 2012, the new Digital 400 is more compact and can easily be used to charge and maintain a variety of vehicle segments including those in the motorcycle, powersport, and lawn and garden categories.

BPG Werks Rides Into The Excitement of SEMA

DTV Shredder Redefines Off-Road Experience

LAS VEGAS, N.V. October 30, 2012: BPG Werks, the innovative company known for the all-terrain DTV Shredder, will be showcasing their latest product and video demonstrations at the SEMA show taking place October 30 – November 2, 2012 at the Las Vegas Convention Center.

OPTIMA® Batteries to Introduce New Product, Celebrate Fifth Anniversary of OPTIMA Invitational During 2012 SEMA Show

OPTIMA® Batteries to Introduce New Product, Celebrate Fifth Anniversary of OPTIMA Invitational During 2012 SEMA Show
Performance Automotive Aftermarket Leader to Make Significant
Brand and Product Announcements during Largest Industry Trade Show

Sabelt Celebrates Its 40th Anniversary with the Debut of the New Sabelt Performance Seats at 2012 SEMA Show

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SABELT CELEBRATES ITS 40TH ANNIVERSARY WITH THE DEBUT OF THE NEW SABELT PERFORMANCE SEAT AT SEMA SHOW

High-Performance Design Incorporates Side Air Bag and More

LAS VEGAS, Oct. 30, 2012 – Sabelt, an industry leader in the design, production and marketing of racing seat belts, racing products, OE sport seats and an integral part of the Brembo Group, chose the 2012 SEMA (Specialty Equipment Market Association) Show in Las Vegas to launch the new Sabelt Performance seat targeted for tuners, as well as OE accessories and special editions.

New Brembo Club Racing Brake Kits Make Debut at 2012 SEMA Show

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NEW BREMBO CLUB RACING BRAKE KITS
MAKE DEBUT AT 2012 SEMA SHOW

LAS VEGAS, Oct. 30, 2012 –Using its successes in the highest levels of road racing and the development of over 1,000 unique applications of brake kits, Brembo debuted a new range of complete kits born race-ready today at the 2012 SEMA Show in Las Vegas.

GoPro to Introduce HERO3 Camera Line to Automotive World during 2012 SEMA Show

SAN MATEO, Calif. (Oct. 29, 2012) – GoPro, the world’s most versatile camera, is stepping up its presence at the 2012 SEMA Show with a keynote by GoPro Founder and CEO Nick Woodman, several in-booth activities, including product introductions, celebrity autograph signings, product giveaways and more. Moving to a new location, GoPro will be found in Central Hall in booth number 20353.

Nick Woodman Keynote

Pro Bass Anglers Create the Ultimate Fishing Tundra for SEMA

FOR IMMEDIATE RELEASE
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Pro Bass Anglers Create the Ultimate Fishing Tundra for SEMA
Custom Builder Britt Myers and Fellow Anglers Dream Up a Specialized Toyota Fishing Rig

New Toyota Avalons Built for SEMA Take Divergent Paths Toward Similar Goals

FOR IMMEDIATE RELEASE
TMS- - 074 - -2012

New Toyota Avalons Built for SEMA Take Divergent Paths Toward Similar Goals
Gasoline and Hybrid Versions Illustrate Performance Potential of Dynamic New Design

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