Power Sports & Utility Vehicles

DEI Under-tank Heat Reflection Kits Now Available

Avon Lake, OH…Hot fuel reduces engine performance, stresses the fuel pump, and can lead to vapor lock. High fuel temperatures can also cause race fuel to destabilize, gumming up the fuel system and wasting money. DEI has come up with an effective kit to help combat this problem. Simply line the underside of your fuel tank with the self-adhesive reflective material and trim to shape.

The DEI Reflect-A-Cool™ material is made up of a reflective aluminized reflective foil backed with a base layer of glass fiber. It’s rated to withstand continuous operating temperatures up to 400˚F and can reduce fuel temps up to 30%. The DEI Reflect-A-GOLD™ material is designed for more extreme heat conditions and is rated for operating temps up to 600˚F with peak protection up to 800˚F.

DEI Launches New Packaging, Adds Distribution

Avon Lake, OH…DEI has been busy this winter completely revamping its PowerSports product lineup. For those who may not be familiar, Design Engineering has been a household name for years in the high-performance automotive aftermarket. They are now expanding their presence in the Powersports world with a completely new look and expanded application list specifically geared toward the PowerSports enthusiast. In order to provide better service to its PowerSports dealers, Design Engineering has teamed up with Western Power Sports to expand distribution. DEI products will be featured in the company’s new 2014 HardDrive Catalog which is geared toward the V-Twin Market.

“We are excited to bring DEI’s products into our product portfolio, offering our customers a premium choice for heat control products,” remarked HardDrive V-Twin Product Director Gunnar Heinemeyer.
Look for DEI products to be available from HardDrive this spring.

CTEK Takes the Mystery Out of Battery Technology With New Educational Articles

Twinsburg, Ohio – CTEK Power, Inc. has released the first two in a series of 10 educational articles on battery technology for consumers. The series is designed to help take the mystery out of batteries, battery chargers and battery maintenance.

The first article, “Why Do Vehicles Have Batteries?,” helps consumers understand all the functions that a battery performs. The second article answers the question: “How Do Batteries Work?” The third article will talk about “Different Types of Batteries.”

“Until they are stranded with a malfunctioning battery, many consumers do not realize how critical batteries are to the electrical system in their vehicle,” explained Matt Ingram, regional sales manager for CTEK. “Part of our objective in publishing these articles is to help drivers understand the advantages of using a state-of-the art battery charger and maintainer like the units that CTEK manufactures and how it can extend the life of their battery and help keep them on the road.”

Performance Quotient by PRW Aluminum Racing Radiators

For Immediate Release: For Any Pre-Publication for SEMA

PQx ® Aluminum Racing Radiators

Perris, CA – PRW Industries, a leading manufacturer of high performance engine components, under their Performance Quotient brand presents their racing radiators.

PQx ® Aluminum Racing Radiators are the perfect fit for the racing, street rod, classic muscle, exotic, or late model cars and truck markets. These radiators are available in a variety of sizes for both Ford and & GM models. Benefits to consumers include fully MIG/TIG welded, a Petcock drain, all aluminum construction for reduced weight, polished top-lines that create a super clean appearance and multiple threaded mounting bungs. The design eliminates the need for specialty covers and is available with or without threaded bung hose fitting adapters. Each radiator has multiple threaded mounting tabs for easy installation by your customers.

Performance Quotient by PRW High Flow Billet Aluminum Electric Racing Water Pump and Corresponding Water Pump Fittings

For Immediate Release: Any Pre-Publications for SEMA

PQx ® High Flow Billet Aluminum Electric Racing Water Pump and Corresponding Water Pump Fittings

Perris, CA – PRW Industries, a leading manufacturer of high performance engine components, is excited to introduce their new lightweight street/strip PQx ® High Flow Billet Aluminum Electric Racing Water Pump. The new pump is designed to equalize the flow into both sides of the engine with smooth radii and transitions. The pump housing and elbows are CNC machined from high grade billet aluminum with “O”-ring seals at each connection.

PRW Industries, Inc. Expands VISA Gift Card Rebates product offering on all PRW and Performance Quotient Performance Parts through the end of 2014

PRW Industries, Inc. Expands Visa® Gift Card Rebates product offering on all PRW and Performance Quotient /PQX Branded Performance Parts Through the End of 2014

Offer Valid Through All US and Canadian Distributors

Perris, CA - Due to overwhelming demand, PRW has announced that they will expand their popular Visa® Gift Card Rebate Program through the end 2014 racing season or while supplies last. This offer is available through all authorized PRW distributors in the United States and Canada. Product eligibility changes every two months so be sure to check the website to see which PRW products will get you a quick $10 - $20 Visa® Gift Card in the mail. Visit www.PRWrewards.PRW-USA.com to find which products qualify.

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DEI’s Titanium Pipe Shield™ with LR Technology is Now Available in Two New Sizes: 4” Width in both 8” and 12” Lengths

Avon Lake, Ohio…When the ultimate in heat protection is required, DEI is the solutions provider. DEI’s Titanium Pipe Shield developed with evolutionary LR Technology provides maximum protection outperforming traditional Mylar-backed glass fiber shields.

Extreme direct or radiant heat can damage transmissions, brake lines, wiring and hoses. DEI’s Titanium Shield clamps directly to any size exhaust pipe – auto, marine or motorcycle, to provide spot protection of sensitive electrical components, lines, cables, wires, transmissions and fire walls. Only DEI’s Titanium Pipe Shield combines a unique riveted “stand-off” design using 3.5” stainless steel clamps that provide a cooling air gap between the shield and the pipe. Combined with the heat dissipation benefits of the 2 ply material made with LR Fiber Technology, this unique design and material combination provides heat protection up to 1350°F. Mylar covered shields begin to flake or crack at 900°F.

DEI Titanium Protect-A-Sleeve™ with LR Technology™

Avon Lake, OH…DEI’s new Titanium Protect-A-Sleeve™ with LR Technology™ offers the best possible sleeve protection on the market today. Developed specifically for any application where extreme high heat is present, these Titanium™ sleeves will protect wires, lines and cables when exposed up to 1800°F direct heat/2500°F radiant. Developed with DEI’s proprietary LR Technology, these high temperature rated sleeves provide superior thermal protection for street vehicles or race engines, protecting fuel, oil lines, spark plug and electrical wires from direct or under hood radiant heat. The ½” ID sleeves will fit many of today’s larger diameter spark plug wires for protection against hot exhaust manifolds and headers. Water and heat resistant, they are also ideal for Powersports – ATV/UTV, motorcycle, personal watercraft, snowmobiles, and marine use.

DEI Introduces Stainless Steel Positive Locking Ties™

Avon Lake,OH…DEI’s new Stainless Steel Positive Locking Ties are specially designed for any application where there is extreme high heat – street, race, marine and powersports. These low profile ties are ideal to secure exhaust wrap, such as DEI’s Titanium™ Exhaust Wrap for high HP or turbo charged vehicles.

Developed and tested to provide long term, durable use under severe heat in excess of 2500°F, they can be applied in a snap and will last for years. Made from high grade 316 stainless steel, DEI’s new Stainless Steel Positive Locking Ties offer exceptional tensile strength - up to 200 lbs. for the 7 mm wide ties, or 350 lbs. for the 12 mm size.

This new product is currently available in a wide variety of sizes and quantities including:

7mm x 9” eight pack, (Part# 010208) 7mm x 14” four pack (Part# 010209)
7mm x 20” ten pack (Part# 010210) 12 mm x 9” eight pack (Part# 010211)
12mm x 14” four pack (Part# 010212) 12mm x 20” ten pack (Part# 010213)

DEI Introduces Professional Grade Military Spec Hi-Temp Shrink Tubes

AVON LAKE, OH…DEI’s professional grade Hi-Temp Shrink Tubes, made of military spec polyolefin tubing with a high shrink ratio of 3:1, offers the ultimate protection for ignition and electrical wiring, and are ideal for sealing electrical connections. Other uses include bundling wire, hose and cable, all types of wire repair, or any form of splicing or termination.

Designed as an alternative to plastic ties and tape, these Hi-Temp Shrink Tubes have a thick wall structure and are made of material that meets Military spec DTL-23053/5C for a water tight, flame retardant seal that is resistant to debris, dirt and abrasive solvents. Offering a clean professional look, they are flexible and easy to install.

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