Hot Rod Alley

Mattson's Custom Radiator and Rockstar Energy Team up

Stanton California based Mattson’s Custom Radiator and Las Vegas based Rockstar Energy have teamed up with Chevrolet to produce a 2014 Chevy Silverado for this years SEMA show.
With over 40 years of experience in the custom radiator business, Mattson’s has done it again by creating the first custom all aluminum radiator for the new 2014 Chevrolet Silverado. Quality construction is key to every Mattson’s radiator, with an increased cooling capacity than most conventional radiators on the market today.

Jack Sr. and Jack Jr. designed the new 2014 all aluminum radiator to be a complete bolt on assembly utilizing all of Chevrolet’s OEM brackets, fasteners, and hoses.
The all aluminum radiator will keep the Vortech Supercharged equipped, Rockstar Energy Silverado operating at a temperature that will help produce maximum horsepower and performance, and stay cool under any condition.

Look for the Rockstar Silverado at Booth # 21657

Mattson’s Custom Radiator

America’s #1 Selling Fuel Stabilizer Introduces STA-BIL 360° to Deliver Corrosion Protection Above and Below the Fuel Line

America’s #1 Selling Fuel Stabilizer Introduces STA-BIL 360° to Deliver Corrosion Protection Above and Below the Fuel Line

Revolutionary New STA-BIL Product Provides Highest Level of Corrosion Protection on the Market with New Vapor-Releasing Formula

November 5, 2013 (Chicago, Ill.) – Gold Eagle Co., makers of America’s #1 selling brand of fuel stabilizers and ethanol treatments, STA-BIL®, is today unveiling an innovative new product called STA-BIL® 360° Protection Ethanol Treatment and Fuel Stabilizer (“STA-BIL 360°”). Designed to combat the corrosive properties of today’s ethanol-blended fuels, STA-BIL 360° is the first ethanol treatment to deliver comprehensive corrosion protection above and below the fuel line through revolutionary, new chemistry.

Brian Deegan, Tanner Foust and Rutledge Wood Make Appearances at the ODYSSEY® Battery by EnerSys® SEMA Show

Brian Deegan, Tanner Foust and Rutledge Wood Make Appearances at the ODYSSEY® Battery by EnerSys® SEMA Show Booth

SEMA Show, Booth No. 24863, Central Hall

READING, Pa. (Nov. 5, 2013) – ODYSSEY® Battery by EnerSys® will host celebrities Brian Deegan (freestyle motocross legend, founder of Metal Mulisha and motorsports icon), and Tanner Foust and Rutledge Wood (as seen on History Channel’s Top Gear) at ODYSSEY® Battery booth no. 24863 in Central Hall of the Las
Vegas Convention Center at the 2013 SEMA Show.

Deegan, a four-time LOORRS Champion, 2011 X Games Rallycross gold medalist, two-time Lucas Oil Off Road driver of the year and ranked top-three off-road driver worldwide, will appear at the booth on Tuesday, Nov. 5 from 9:45-10:45 a.m. He is also known as one of the stars of Ford Racing's Octane Academy, along with Foust.

Surf City Garage Takes Its SEMA Booth To The Edge With $12,500 24K Gold Custom Container Of Wax As Exhibit Centerpiece - Also unveils new Enthusiast Grade® Black Edge™ line formulated exclusively for black and dark cars

Las Vegas, November 5, 2013 – Surf City Garage, located at Booth #25175 in the Racing & Performance Section of the 2013 SEMA Show, today announced its new Black Edge line by focusing its entire 50’ x 50’ booth on a $12,500 car wax cited as the line’s inspiration. The most expensive wax ever offered by Surf City Garage, it was named Diablo Negra after the “The Black Raven,” the 1937 Bugatti 57 SC car for which it was created. Diablo Negra served as the inspiration for the entire Black Edge line of detailing products for black and dark cars.

BXR Motors Unveils the Bailey Blade XTR at SEMA 2013

BXR Motors will unveil their first American supercar, the Bailey Blade XTR at SEMA Show 2013.

The Bailey Blade XTR features performance and luxury, blending the best features from top-of-the-line vehicles, classic and current. The Bailey Blade XTR has 750 horsepower and twin-turbos under the hood making this speed demon go from zero-to-sixty in 3.2 seconds. The Bailey Blade XTR also features:
• 5.0 L all aluminum engine
• Kevlar composite body, carbon fiber option
• 4-wheel SLA suspension
• Electric variable height adjustment shocks
• Active aero technology
• And more

In 2010, Neal Bailey, founder of BXR Motors, decided to put his passion, design, and engineering background to work and build a car that would showcase gorgeous, classic lines and the roar of a full-blooded performance car. Bailey began building his dream car in his own home garage with minimal resources.

OPTIMA® Batteries to Introduce New Integrated Marketing Campaign, Celebrate Sixth Anniversary of OPTIMA Invitational at 2013 SEMA Show

October 29, 2013 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and chargers, has several major announcements planned for the 2013 SEMA Show. OPTIMA Batteries is honored to be a veteran exhibitor at the 2013 SEMA Show, and is once again proving to be The Ultimate Power SourceTM, cranking up the voltage in its booth with a new integrated marketing campaign, an expanded OPTIMA Ultimate Street Car Invitational series announcement and exciting vehicle displays. OPTIMA will conclude the week by producing the sixth annual OPTIMA® Ultimate Street Car Invitational TV special.

Free OPTIMA Batteries for SEMA Feature Vehicles

HushMat’s Made in the USA and PROUD of it it!

Olathe, Kansas November 4, 2013 HushMat® – HushMat- 25 years Manufacturing in the USA- Proudly!

Hushmat continues our product production in the U.S.A., proudly! By producing locally in the USA, we control the superior quality of the product while helping provide jobs in the U.S. HushMat, the fastest growing automotive sound deadening and thermal insulations Materials Company, continued to lead the market with products that everyone can use with ease.

“HushMat and I are committed to continue the 25 year legacy of USA manufacturing.” stated Tim McCarthy, Founder of HushMat. “We are the only company in the sound deadening and thermal insulation materials category that manufactures their own product. We are proud of this heritage.” McCarthy added.

HushMat introduces Custom Vehicle Kits!!

Olathe, Kansas November 4, 2013 HushMat® – HushMat incorporates special retail packaging for popular Full Vehicle Kits for numerous makes & models.

HushMat launches Custom Vehicle Kits with special retail packaging for the auto DIY market. These kits will make give an ease to ordering and using the HushMat product for their specific make/model/year car or truck. HushMat, the fastest growing automotive sound deadening and thermal insulations Materials Company, continued to lead the market with products that everyone can use with ease.

“We have removed the guesswork out of ordering the #1 Rated sound deadening and thermal insulation material for over 180 of the most popular vehicles”, stated Tim McCarthy, Founder of HushMat. “HushMat custom vehicle kits are designed to insulate the entire vehicle for heat and noise. Customers asked, and we delivered a complete solution”, McCarthy added.

HushMat Introduces Large Sheet & Mega Bulk Kits for USA & Canada

Olathe, Kansas November 4, 2013 HushMat® – HushMat launches larger sheet sizes to automotive aftermarket.

HushMat has introduced new manufacturing technology to produce the #1 Rated Sound Deadening & Thermal Insulating Ultra material is new/larger 32” x 18” and 24” x 48” sheet sizes. HushMat, the fastest growing automotive sound deadening and thermal insulating materials company, leads the worldwide automotive aftermarket in this category.

“This is another example of HushMat dominating the category by technology leadership, mastering the manufacturing challenge of large dimension sheet extrusion. Customers asked for it and HushMat delivers again.”, stated Tim McCarthy, Founder of HushMat. The larger sheet sizes will offer installers, reduced installation time and lower overall economics with greater packaging density to lower overall delivered cost. This makes HushMat even more attractive for all customers”, McCarthy added.

Mercury Racing Unveils QC4v Crate Engines at SEMA

Mercury Racing Set to Unveil QC4v Crate Engine at SEMA

FOND DU LAC, Wis., Nov. 5, 2013 – Mercury Racing has unveiled a concept automotive crate engine at the 50th annual Specialty Equipment Market Association (SEMA) show this week in Las Vegas.

Designed and developed in-house, the quad-cam, four-valve (QC4v) design revolutionized the recreational sport boat industry in 2010 when Mercury Racing introduced its turbocharged 1350 sterndrive.
This is Mercury Racing’s inaugural SEMA show and there is a lot to see. They brought an exotic super car fitted with a turbocharged QC4v 1650 crate engine. The car is complimented with an equally exotic DCB M41-Wide Body catamaran sport boat powered by twin 1350 sterndrives.

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