- About the SEMA Show
- Buy a Booth
- Why Exhibit?
- New Products Showcase
- Travel and Lodging
- Exhibitor Summit
- Learn About Exhibiting
- Exhibitor Information
- How to Succeed at the SEMA Show
- International Resources
- Promote Your Booth
- Exhibitor Manual
- Exhibitor List/Floorplan
- Submit a Press Release
- Feature Vehicles
- Show Directory Listing Update Instructions
- Key Show Contacts
- Contact Us
Hot Rod Alley
OPTIMA® Batteries to Introduce New Integrated Marketing Campaign, Celebrate Sixth Anniversary of OPTIMA Invitational at 2013 SEMA Show
October 29, 2013 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and chargers, has several major announcements planned for the 2013 SEMA Show. OPTIMA Batteries is honored to be a veteran exhibitor at the 2013 SEMA Show, and is once again proving to be The Ultimate Power SourceTM, cranking up the voltage in its booth with a new integrated marketing campaign, an expanded OPTIMA Ultimate Street Car Invitational series announcement and exciting vehicle displays. OPTIMA will conclude the week by producing the sixth annual OPTIMA® Ultimate Street Car Invitational TV special.
Free OPTIMA Batteries for SEMA Feature Vehicles
Olathe, Kansas November 4, 2013 HushMat® – HushMat- 25 years Manufacturing in the USA- Proudly!
Hushmat continues our product production in the U.S.A., proudly! By producing locally in the USA, we control the superior quality of the product while helping provide jobs in the U.S. HushMat, the fastest growing automotive sound deadening and thermal insulations Materials Company, continued to lead the market with products that everyone can use with ease.
“HushMat and I are committed to continue the 25 year legacy of USA manufacturing.” stated Tim McCarthy, Founder of HushMat. “We are the only company in the sound deadening and thermal insulation materials category that manufactures their own product. We are proud of this heritage.” McCarthy added.
Olathe, Kansas November 4, 2013 HushMat® – HushMat incorporates special retail packaging for popular Full Vehicle Kits for numerous makes & models.
HushMat launches Custom Vehicle Kits with special retail packaging for the auto DIY market. These kits will make give an ease to ordering and using the HushMat product for their specific make/model/year car or truck. HushMat, the fastest growing automotive sound deadening and thermal insulations Materials Company, continued to lead the market with products that everyone can use with ease.
“We have removed the guesswork out of ordering the #1 Rated sound deadening and thermal insulation material for over 180 of the most popular vehicles”, stated Tim McCarthy, Founder of HushMat. “HushMat custom vehicle kits are designed to insulate the entire vehicle for heat and noise. Customers asked, and we delivered a complete solution”, McCarthy added.
Olathe, Kansas November 4, 2013 HushMat® – HushMat launches larger sheet sizes to automotive aftermarket.
HushMat has introduced new manufacturing technology to produce the #1 Rated Sound Deadening & Thermal Insulating Ultra material is new/larger 32” x 18” and 24” x 48” sheet sizes. HushMat, the fastest growing automotive sound deadening and thermal insulating materials company, leads the worldwide automotive aftermarket in this category.
“This is another example of HushMat dominating the category by technology leadership, mastering the manufacturing challenge of large dimension sheet extrusion. Customers asked for it and HushMat delivers again.”, stated Tim McCarthy, Founder of HushMat. The larger sheet sizes will offer installers, reduced installation time and lower overall economics with greater packaging density to lower overall delivered cost. This makes HushMat even more attractive for all customers”, McCarthy added.
Mercury Racing Set to Unveil QC4v Crate Engine at SEMA
FOND DU LAC, Wis., Nov. 5, 2013 – Mercury Racing has unveiled a concept automotive crate engine at the 50th annual Specialty Equipment Market Association (SEMA) show this week in Las Vegas.
Designed and developed in-house, the quad-cam, four-valve (QC4v) design revolutionized the recreational sport boat industry in 2010 when Mercury Racing introduced its turbocharged 1350 sterndrive.
This is Mercury Racing’s inaugural SEMA show and there is a lot to see. They brought an exotic super car fitted with a turbocharged QC4v 1650 crate engine. The car is complimented with an equally exotic DCB M41-Wide Body catamaran sport boat powered by twin 1350 sterndrives.
HushMat Supports Iowa Couple’s Midwest Pride in Your Ride Cancer Fund
Olathe, Kansas November 4, 2013 HushMat® – HushMat sponsors Eldon & Barb Jaeger’s 2000 Peterbilt 379 and fund raising for Cancer Society in daughter Brenda’s name.
HushMat, the market leader in automotive sound deadening & thermal insulation materials sponsored the fabulous 2000 Peterbilt 379 Truck customized with too many products to list here. Eldon & Barb Jaeger have driven around the country since early 2013 promoting this truck raising funds in support of finding cure for all cancer. Eldon & Barb’s daughter Brenda battled cancer over 14 years before losing her battle at the age of 32. Eldon & Barb have donated this fully customized 2000 Peterbilt. They are a tremendous inspiration to all.
The NEW Inductor® Pro-Max IQ™ has been engineered with greater intellect that enables programming capabilities, digital readout and enhanced with timed operation capabilities and precise power settings. The multi-function, easy-to-read digital display sets operation time; displays time remaining and act as a timer, and displays power output levels. The linear knob adjusts settings on the display, with push to select mode. These new digital features add greater power control to take advantage of induction heating for curing of bonding compounds and other materials.
Induction Innovations has re-engineered their flameless torch into the NEW MINI-DUCTOR® 2 GO! Designed to be completely portable – works with a standard 12-volt battery pack, even runs off a car battery! Leave the generator behind and can take the MINI-DUCTOR 2 GO anywhere you need it – out in the field, across the lot or even out in space!
The MINI-DUCTOR® 2 GO heats ferrous metals without the danger of an open flame using invisible heat and turns a ¾” nut red hot in seconds. HUGE variety of heating applications for operating safer than a torch! Easily release seized nuts/bolts from corrosion or thread lock compounds. Remove/release; steering/suspension components, fuel tank straps, inline connectors, zirk fittings, manifold bolts, truck bed bolts, seat belt bolts, u-bolts, tie rod sleeves/ends, soft hail dents, metal fabrication, soldering, and even heat treating. Easily remove heavy undercoating’s applied over hardware.
• 12v Battery Operated
Induction Innovations has developed a NEW PDR attachment to complement its line of high performance induction heating tools. Unlike traditional PDR, the Invisible Heat® method is the cleanest and fastest way for fixing hail dents, door dings and other minor soft dents. There is no need to meticulously massage out from the backside of vehicle panels, especially in hard-to-reach areas, or areas difficult to get behind. Induction heating is the highest tech method for removing soft dents, the result is a clean dent repair in a fraction of the time compared to a conventional PDR tool.
The ergonomically designed INDUCTOR® PDR Baton is molded in high temp / impact resistant epoxy polymers for additional durability and versatility longevity. Tapered body and beveled edges on this attachment allows for balanced grip. The PDR Baton works in conjunction with either the INDUCTOR PRO-MAX or the INDUCTOR MAX power supplies
• 1 Year Warranty
The MINI-DUCTOR® II + is the #1 professionals choice hand held flameless torch! Induction Innovations engineered new technology and redesigned their 230V international version of the Mini-Ductor II! The MINI-DUCTOR II + integrates these new advances in technology for increased energy efficiency and ease of use. Leverage the power of technology with invisible heat to quickly release corroded or frozen hardware and other metallic components from corrosion and thread lock compounds. All WITHOUT the collateral damage associated with torches! Heats nuts red hot in seconds!
• NEW Cool-Touch Handle
• NEW technology inside – power where and when you need it
• Increased energy efficiency
• In-line design proven most effective in reaching difficult spots.
• Ergonomic balanced design reduces user fatigue
• Non-slip grenade handle
• Military grade virgin plastic for durability
• LED work light
• 1 year warranty
• NEW custom heavy duty blow-molded case with storage