Hot Rod Alley

WELD Racing News Conference to Announce New Product and Branding Strategy and New Agreement with a Major Specialty Vehicle Manufacturer

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, will host a news conference at SEMA 2014 on Wednesday November 5 at 12 p.m. to unveil a new product and branding strategy that will redefine the WELD Racing brand name and extend the company’s reach into exciting new market segments. WELD’s strength has always been in their uncompromising commitment toward building world-class racing wheels. In 2015, that commitment will be paired with new marketing materials and messaging to reinforce the brand, and reassert WELD as the global leader in performance wheel technology.

This media event will outline new strategies and structural changes that will strengthen the brand. There will also be information about product changes and updates that will affect enthusiasts, distributors, dealers, and the media.

Heatshield Products Introduces Revolutionary HP Stealth Shield, Designed and Proven to Reduce Heat When Mounted Inside Your Vehicle

For Release: February 25, 2014

Contact: Steve Heye
760-913-6015
steve@heatshieldproducts.com

Heatshield Products Introduces Revolutionary HP Stealth Shield, Designed and Proven to Reduce Heat When Mounted Inside Your Vehicle

• HP Stealth Shield measures only 1/8-inch thick for easy installation under carpet
• Uses proprietary technology developed for Heatshield Products unique welding blankets
• Capable of withstanding a continuous 1,800 degrees Fahrenheit

WELD RACING STRENGTHENS MOTORSPORTS TEAM; PROMOTES SALES EXECUTIVE

(Kansas City, Mo.) – Expanding on its nearly 50 year commitment to motorsports, WELD Racing (WELD) has announced the promotion of Mike Mulcahy to vice president of sales. Mulcahy now has total responsibility for company sales including street performance, truck and motorsports.

Mulcahy joined WELD in March of 2014 as vice president of the company’s street and truck business lines after a successful career as an executive with Federal Mogul and running his own client-focused motorsports business.

The company has also announced the addition of Greg Bennett to WELD’s sales and marketing team. Bennett assumes responsibility for trackside service and sales for WELD’s drag racing and oval track racing product lines. In partnership with the most advanced engineering team in the specialty wheel industry, Bennett will oversee WELD’s close collaboration with professional and sportsman racers to ensure that WELD’s partners continue to dominate the winner’s circle.

LINK COVERCRAFT PRODUCT DATA TO EXISTING ONLINE CART SYSTEM WITH CARTLINK®2

COVERCRAFT INTRODUCES ENHANCED, FREE CARTLINK®2 SERVICE FOR DEALERS
LINK COVERCRAFT PRODUCT DATA TO EXISTING ONLINE CART SYSTEM AT NO CHARGE

Pauls Valley, Okla. – October 15, 2014 – Covercraft has created a seamless, innovative system that integrates the Covercraft product search function into the existing dealer website that's linked to the online shopping cart at absolutely no cost to the dealer. And, it’s simple.

With CartLink2, customers can easily search and review any of Covercraft’s custom products including more than 80,000 custom fit cover patterns and a complete line of protective products for car, truck and SUV, and add them to the website shopping cart – all without leaving the existing website.

WELD Racing Names The Marx Group as Agency of Record for Public Relations

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, has selected The Marx Group as the company's agency of record for all public relations efforts. The Marx Group will assist WELD with communicating the new WELD marketing and branding strategies through trade show support, public relations writing and distribution, and will represent the company to trade and consumer media.

“We chose The Marx Group to assist us with public relations based on their extensive experience with PR and marketing tactics specific to the automotive aftermarket," said Chris Bovis, vice president of marketing, WELD Racing. "Because of their industry experience, they have the ability to fully integrate with our existing staff right out of the gate, making them a natural extension of the WELD Racing marketing team."

COVERCRAFT® INDUSTRIES CELEBRATES 50 YEARS OF THE FORD MUSTANG

Pauls Valley, Okla. – September 19, 2014 – Known as the manufacturer of the World’s Best Custom Car Covers®, Covercraft Industries, Inc. (Covercraft) has been selected as one of 50 aftermarket companies to offer officially licensed 50th anniversary commemorative Ford Mustang products.

For a limited time, Covercraft is offering its Crafted2Fit® Mustang car covers and UVS100® Sunscreens with the optional “Mustang 50 Years” logo. Covers can be ordered with either the plain or bordered logo, while the UVS Sunscreens are available with the bordered logo
option only.

COVERCRAFT® INDUSTRIES SUPPORTS BREAST CANCER RESEARCH, TREATMENT AND PREVENTION WITH THE COVERS FOR CAUSES PROJECT

Pauls Valley, Okla. – October 2, 2014 – With October comes national Breast Cancer Awareness Month, and Covercraft renews support for its Covers for Causes project. Launched in 2012, the company has created a special line of products to help raise awareness and vital funding for breast cancer research, education, treatment and prevention.

Each pink, custom fit Covers for Causes car cover has been manufactured in the U.S.A. using Kimberly-Clark’s unique NOAH® fabric. This revolutionary fabric weighs only 4.75 ounces per square yard, yet it creates a breathable barrier that resists water while allowing condensation beneath the cover to evaporate. Each cover is silkscreened with the unique Covers for Causes logo that includes the universal pink ribbon to encourage breast cancer awareness. And, each cover carries an amazing four-year warranty. To create a stylish and functional set, Covercraft also offers the custom, pink, UVS100® Sunscreens with the Covers for Causes logo.

Heatshield Products has the Voodoo

For Release: October 23, 2014

Contact: Steve Heye
760-751-0441
steve@heatshieldproducts.com

Heatshield Products will be featuring the world’s first 30” turbine powered at the SEMA show.

Las Vegas, NV –Heatshield Products is proud to announce the presence of Voodoo Bikeworks turbine powered bike as seen on History Channel’s Bike Battleground Phoenix.

Heatshield Products helped out Kody and his crew with our Inferno Wrap. It was the only wrap Kody found that could tame the heat of his 30” turbine powered bagger. Taming the heat was absolutely critical to this build. An extreme heat power plant required the ultimate in exhaust wrap. It even thrived the oil leak and fire that ensued shortly after. When it had to go down for an attitude adjustment to the turbine, Kody was able to unwrap the wrap without it falling apart. Stop on by say high and check out on hot bike and see how it keeps it’s cool.

QA1 Teams with Hollywood Hot Rods® for Traditional-Looking Performance Shocks

Lakeville, MN [October 23, 2014] – QA1 has teamed with the legendary Troy Ladd of Hollywood Hot Rods® to release traditional-looking, adjustable shocks for street rods.

QA1 President, Melissa Scoles is excited about the team-up, “Troy has been great to work with. His expertise as an award-winning street rod builder has been invaluable as we worked together to design this new series of shocks.”

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

News Release
Rahal Letterman Lanigan Racing
October 22, 2014

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

BROWNSBURG, Ind. (October 22, 2014) – Rahal Letterman Lanigan Racing (RLL) announced today that ClearPlex®, makers of leading automotive glass protection film, have entered into a multi-year agreement as an associate sponsor of their Verizon IndyCar Series and Tudor United SportsCar programs. In addition, ClearPlex® was named the Official Windshield Protection of RLL, with their proprietary films to be installed on all team vehicles and transporters providing an instant proving ground.

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