Hot Rod Alley

Design Engineering, Inc. (DEI) Celebrates 20th Year Anniversary: 1995 - 2015

Avon Lake, Ohio…Design Engineering, Inc. (DEI) is proud to announce the company’s 20th anniversary. Formed in 1995 by Dale and Nancy Markley, the company continues to expand and thrive under the leadership of their son, David Markley.

In the course of the past twenty years, DEI has designed and developed a multitude of new and innovative thermal protection materials and products. Now employing 30 at the company’s main headquarters in Avon Lake, OH, DEI has stayed true to the company’s original focus on developing the most advanced performance heat and sound control products while also introducing new brands including: Boom Mat™, DEI Powersports™, Ny-Trex™ nitrous oxide performance systems, Radiator Relief™ performance coolant additives and CryO2™ cryogenic intake systems. In 2003, Design Engineering was honored with the Best New Performance-Racing Product award from SEMA in recognition of the outstanding and innovative design achievement for the introduction of CryO2.

DEI Introduces Ultra Sheath MA™

Avon Lake, Ohio…Design Engineering’s new lightweight Ultra Sheath MA™ reflects direct and radiant heat that can damage underhood components, burn ignition wires and wiring or excessively heat brake and fuel lines. Designed as a replacement to aluminum or foil sleeving and to be the most advanced protection for cable lines, wire and hose, DEI’s Ultra Sheath sustains direct heat up to 1100°F and is over 40% lighter than foil covered sleeving.

More flexible to use than standard foil or bonded aluminum products, Ultra Sheath MA is easy to trim to desired lengths for quick and easy installation; even in hard to reach locations. Ultra Sheath MA can be purchased in multiple ID sizes and lengths as well as bulk including: ½” ID x 3’ (#010230), ½” ID x 15’ (#010231), ¾” ID x 3’ (#010232), and 1-¼” x 3’ (#010233).

Ny-Trex™ Introduces Remote Cord Push Button Switch

Avon Lake, OH…Ny-Trex™, the nitrous brand of Design Engineering, Inc. (DEI), now offers a Remote Cord Push Button Switch that works with any Ny-Trex nitrous system including: Bare Bones™, Triple Threat™, Big-Diesel™, or Prime Time™ purge kit. Developed for multiple applications, it also works with all of DEI’s CryO2 branded products—Purge Valve, Fuel Chiller or Intercooler Sprayer Kit. This versatile switch is universal in design allowing it to be used with most nitrous, purge or intercooler systems on the market today. As an auxiliary switch it can be used to replace any mounted push and hold activation button. DEI’s momentary Remote Cord Push Button Switch remains “open” until the button is depressed and held to activate.

Boom Mat Introduces New and Improved 2mm Damping Material

Avon Lake, OH…Boom Mat now offers a premium peel and stick 2mm automotive Damping Material that offers a more effective way to reduce unwanted vehicle interior noise. Boom Mat’s original damping material has been used for years to improve cabin acoustics. The new and improved 2mm damping material is designed to more effectively reduce low frequency noise typical of structure borne vibrations with less material coverage - reducing weight, material cost and installation time. Road, engine and vibration noise is reduced dramatically when applied to floorboards, firewalls, door skins and overhead interior roof panels.

DEI Introduces Fuel Injector Reflective Heat Covers

Avon Lake, Ohio…In hot temps, both performance and factory fuel injectors can be at risk of vapor lock or heat soak causing a rough idle, slow starting or other potential serious engine problems. DEI has the solution by introducing Fuel Injector Reflective Heat Covers available in packs of two, four, six or eight, that reflect direct and radiant heat away from the injectors.

Constructed of high-temperature rated glass fiber material bonded to a heat reflective aluminized material, DEI’s Fuel Injector Heat Covers can be used on most any engine configuration utilizing stock or aftermarket fuel injectors. Cooler fuel injectors will perform more efficiently, offering a more consistent throttle response.

Installation is a breeze as the injectors do not have to be removed. The covers are made with a split design allowing them to wrap around each individual injector and are secured with a sewn-in hook and loop fastening edge.

• Part# 010380 – 2 pack
• Part# 010381 – 4 pack

DEI Introduces Reflective Fuel Can Covers

DEI Reflective Fuel Can Covers are designed to keep race fuel cooler and denser for maximum power. Now available from DEI in three sizes – 5 gallon Round, 5 gallon Square jug and 54 gallon Drum. Introduced with a new design, these covers are the ideal solution to protect expensive race fuel. Many manufacturers recommend covering race fuels, especially the new generation of Oxygenated fuels to prevent exposure to the sun’s UV rays and heat. DEI’s reflective fuel can covers reflect heat away from the can, keeping temperatures stable and extending the life of the fuel.

For more information about DEI’s Made in the USA Reflective Fuel Can Covers in 5 gallon Round (part #010467), 5 gallon Square jug (part # 010471), or DEI’s 54 gallon Drum (part # 010848), designed with a sewn-in handle for quick removal, visit, call 800-264-9472, or visit DEI during SEMA at Booth #20013.

Insulate for Noise and Heat with Boom Mat’s New Thermal & Acoustic Interior Kit

AVON LAKE, OHIO…Now there is a way to keep your vehicle quiet and cool with one easy to use kit that has everything you need to improve vibration noise and reduce heat transfer in small to medium sized vehicles. Boom Mat™, the leader in thermal acoustic control, introduces the Boom Mat Thermal & Acoustic Interior Kit. This recently introduced kit includes 27 sq. ft. of Under Carpet Lite that blocks 85% of heat from a vehicle’s engine, transmission or exhaust, 25 sq. ft. of Boom Mat damping material, developed to reduce structure-borne vibration, squeaks and rattles, and one 18 oz. can of Boom Mat Spray-On.


VR-12, an Environmentally Friendly Maintenance Solution for Car Coolant Systems Debuts at the SEMA SHOW this November 3-6 at in Las Vegas, Nevada at booth # 21759.

The auto industry is providing consumers with more environmentally safe solutions in hybrid cars, electric cars, and specially engineered vehicles that use less gas and have less of an impact on the environment. Freezetone® Products, USA is doing their part with the release of VR-12, an environmentally safe vehicle monthly maintenance solution for radiators and the cooling system of your vehicle David Ragan, the NASCAR Sprint Cup Series driver will be there along with VR-12 president, Luis. M. Latour.

Kleinn Veloci-Raptor™ Bolt On Train Horns for F-150

If you’ve got a 2009-2014 Ford F-150 or SVT Raptor, Kleinn Air Horns has a 100% bolt-on system designed specifically for your truck. We’ve taken the biggest, loudest and most insane horns we manufacture and added heavy duty air systems, made in the USA air tanks and designed brackets for your F-150 that do not require any modifications whatsoever! All five systems are installed with the air compressor and tank mounted to a heavy duty, 11-gauge, powder-coated steel bracket that attaches to the driver’s side frame rail using supplied ¾-inch hardened steel bolts. The systems use no cargo space whatsoever. A custom-fit wiring harness is included that requires only a few simple connections, making your installation speedy and painless. Also included is a tire inflation kit and quick connect couplers, so the system can do even more than shock the world with its insanely-loud train horns.


LVP is an affordable, easy-to-use professional single stage interior paint that won't flake, crack or peel and dries in 45 seconds. LVP molecularly bonds to leather and a wide variety of plastic surfaces including TPO, PP, ABS and PC.

LVP has earned two worldwide Ford OEM performance specifications and has been accepted by tier one automotive manufacturing giants - JCI and Visteon. 168 contemporary OEM aerosol colors are available that include Ford, GM, Toyota, BMW and Mercedes.

Visit ColorBond in the Main Hall, booth #23793, for additional information and demos.

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