Hot Rod Alley

Radiator Relief™ Adds New Products

Avon Lake, Ohio…Radiator Relief™ performance coolant additives are designed to reduce the surface tension of radiator coolant by eliminating bubbles that cling to and create hot spots on your engine block. DEI’s line of radiator chemical products provide an easy, no mess solution for any gas or diesel powered, water cooled engine and compatible with all types of radiator materials and coolant mixtures.

Radiator Relief compatible with all types of anti-freeze products, quickly increases heat transferred through the radiator reducing coolant temperatures up to 30°F, and is now available in either a 16 oz. or 32 oz. size.

Radiator Relief for DIESELS, blended for extreme use vehicles, offers the same protection as the original formula but in a concentrated formula for larger capacity radiator systems. Both have corrosion inhibitors that protect against mineral deposits and rust and contain an anti-foaming agent.

Insulate for Noise and Heat with Boom Mat’s New Thermal & Acoustic Interior Kit

AVON LAKE, OHIO…Now there is a way to keep your vehicle quiet and cool with one easy to use kit that has everything you need to improve vibration noise and reduce heat transfer in small to medium sized vehicles. Boom Mat™, the leader in thermal acoustic control, introduces the Boom Mat Thermal & Acoustic Interior Kit. This recently introduced kit includes 27 sq. ft. of Under Carpet Lite that blocks 85% of heat from a vehicle’s engine, transmission or exhaust, 25 sq. ft. of Boom Mat damping material, developed to reduce structure-borne vibration, squeaks and rattles, and one 18 oz. can of Boom Mat Spray-On.

Boom Mat Introduces 12-1/2” x 24” Damping Material in a New 30 Sheet Pack

Avon Lake, OH…Every vehicle has a unique acoustic signature caused by the combination of engine noise and modifications. Boom Mat damping material greatly enhances cabin acoustics, reducing vibration and noise that can interfere with a quiet ride and quality stereo performance. Developed primarily to eliminate low frequency noise, Boom Mat damping material works by sealing interior holes and leaks and damping structure born noise. Boom Mat now offers its quality damping material in a convenient 30 sheet pack of 12-1/2” x 24”; large enough to complete the interior of a large SUV, wagon or van.

Boom Mat Top Choice for MSD Performance

Avon Lake, OH (June 4, 2014)…The Atomic Deuce is the latest project of MSD Performance designated to debut during the 2014 Hot Rod Power Tour. This classic five window ’32 Coupe that was made popular in the movie American Graffiti features Boom Mat damping material and Floor & Tunnel Shield II.

Boom Mat’s damping material and Floor & Tunnel Shield II are the thermal tuning products of choice for this classic build developed to showcase many of MSD’s performance products. With a goal of keeping the interior cool, comfortable and quiet, MSD selected Boom Mat damping material to cover the entire floor, cowl, roof and doors. The damping material reduces low frequency noise that can cause vibration and adds an extra layer of protection from ambient and direct heat. Flexible and easy to trim, this material is easy to install on metal, plastic or fiberglass and virtually eliminates all unwanted road and engine noise.

Bobbie DuMelle Joins CTEK Power, Inc. as Executive Vice President of Sales

Twinsburg, Ohio – CTEK Power, Inc. has announced the appointment of Bobbie DuMelle as the company’s new executive vice president of sales. Most recently, DuMelle was vice president of sales and marketing for Schumacher Electric. She will report to Andreas Naeslund, president of Americas for CTEK.

DuMelle is responsible for overseeing CTEK’s sales team in North and South America and helping the company grow into new market segments. DuMelle brings a strong background to CTEK in leading sales, marketing and service teams in the automotive industry. She also has valuable experience in supply chain management. In addition to working at Schumacher Electric for eight years, DuMelle has experience running her own company, DuMelle & Associates and in sales and marketing for General Cable Corporation.

Roger Parker Joins CTEK Power, Inc.

Twinsburg, Ohio – Roger Parker, an experienced automotive business manager, has joined CTEK Power, Inc. as the company’s logistics coordinator and inside sales representative. Most recently, Parker was general sales manager for Fitzgerald Automotive Group and spent four years as the park services director at Summit Motorsports Park in Norwalk, Ohio.

In his new role at CTEK, Parker will help lead technical support for the company. He will also be responsible for order fulfillment, customer service, inventory planning and marketing support for CTEK’s sales team.
“Roger’s exceptional interpersonal skills combined with his automotive experience, including his time as an ASE certified automotive technician, provides CTEK with a strong technical support background that will benefit our customers,” said Andreas Naeslund, president of Americas for CTEK.

CTEK Power, Inc. Names Andreas Naeslund as President, Americas

Twinsburg, Ohio – CTEK Power, Inc. has announced the appointment of Andreas Naeslund as the company’s new president, Americas. Naeslund will oversee sales, marketing, customer service and distribution for the company’s leading brand of smart charging battery systems in the North and South America markets. He will report to Jon Lind, CEO, CTEK Group.

“I’m excited to join CTEK, a company that is a respected supplier of premium car manufacturers worldwide,” said Naeslund. “CTEK has a strong team of professionals and an innovative product lineup that is beloved by customers around the globe. I look forward to the challenge of expanding our technologically superior battery charging solutions into a broader number of market segments.”

The Official Barrett-Jackson Battery Charger and Maintainer Powered by CTEK is Now Available

Twinsburg, Ohio – The Official Barrett-Jackson Powered by CTEK Battery Charger and Maintainer is a fully automatic 8-step charger that maximizes battery life and performance. The charger can solve a broad range of battery-related problems and is the perfect charger and maintainer for collector car owners with exacting demands. The Official Barrett-Jackson Powered by CTEK Battery Charger and Maintainer delivers selectable 0.8 A or 4.3 A to 12 V batteries from 1.2–110 Ah and is suitable for maintenance charging up to 160 Ah. CTEK is one of a handful of elite companies with an official licensing agreement with Barrett-Jackson. Visit www.barrett-jackson.com, www.smartercharger.com/barrett-jackson or phone 800-941-7611.
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2014 OPTIMA® Ultimate Street Car Invitational Event Includes More Participants at the world famous Las Vegas Motor Speedway

OPTIMA Batteries’ announces its highly-anticipated 2014 OPTIMA Ultimate Street Car Invitational, now taking place at the Las Vegas Motor Speedway. For the first time, the OPTIMA Invitational will host a full field of 100 vehicles, most of which earned an invitation based on their performance and owner’s enthusiasm. In addition to traditional method of being invited by OPTIMA Batteries, the 2014 Ultimate Street Car Invitational field is based on the results of its successful national series of OPTIMA Invitational Qualifying events and the corresponding TV series called OPTIMA’s Search for the Ultimate Street Car. The 2014 field is full of proven performers representing a wide range of makes, models and years, including some vehicles that were designed and built specifically to compete in OPTIMA events.

The First Self Learning Cruise Control is Now Available in North America

The Smart Line Cruise Control by BDI (Brandon Distributing, Inc.)

Brandon Distributing, Inc. is proud to announce the exclusive distribution in North America of cruise controls manufactured by Lite-On Automotive Corporation.

The SMART LINE AP900c's extensive product testing, evaluation and product usage in Asia, Australia and the European markets is what gives it a significant advantage for electronic interface Drive by Wire installations today.

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