Hot Rod Alley

LINK COVERCRAFT PRODUCT DATA TO EXISTING ONLINE CART SYSTEM WITH CARTLINK®2

COVERCRAFT INTRODUCES ENHANCED, FREE CARTLINK®2 SERVICE FOR DEALERS
LINK COVERCRAFT PRODUCT DATA TO EXISTING ONLINE CART SYSTEM AT NO CHARGE

Pauls Valley, Okla. – October 15, 2014 – Covercraft has created a seamless, innovative system that integrates the Covercraft product search function into the existing dealer website that's linked to the online shopping cart at absolutely no cost to the dealer. And, it’s simple.

With CartLink2, customers can easily search and review any of Covercraft’s custom products including more than 80,000 custom fit cover patterns and a complete line of protective products for car, truck and SUV, and add them to the website shopping cart – all without leaving the existing website.

WELD Racing Names The Marx Group as Agency of Record for Public Relations

Kansas City, Mo. – WELD Racing (WELD), manufacturers of WELD Racing Wheels, has selected The Marx Group as the company's agency of record for all public relations efforts. The Marx Group will assist WELD with communicating the new WELD marketing and branding strategies through trade show support, public relations writing and distribution, and will represent the company to trade and consumer media.

“We chose The Marx Group to assist us with public relations based on their extensive experience with PR and marketing tactics specific to the automotive aftermarket," said Chris Bovis, vice president of marketing, WELD Racing. "Because of their industry experience, they have the ability to fully integrate with our existing staff right out of the gate, making them a natural extension of the WELD Racing marketing team."

COVERCRAFT® INDUSTRIES CELEBRATES 50 YEARS OF THE FORD MUSTANG

Pauls Valley, Okla. – September 19, 2014 – Known as the manufacturer of the World’s Best Custom Car Covers®, Covercraft Industries, Inc. (Covercraft) has been selected as one of 50 aftermarket companies to offer officially licensed 50th anniversary commemorative Ford Mustang products.

For a limited time, Covercraft is offering its Crafted2Fit® Mustang car covers and UVS100® Sunscreens with the optional “Mustang 50 Years” logo. Covers can be ordered with either the plain or bordered logo, while the UVS Sunscreens are available with the bordered logo
option only.

COVERCRAFT® INDUSTRIES SUPPORTS BREAST CANCER RESEARCH, TREATMENT AND PREVENTION WITH THE COVERS FOR CAUSES PROJECT

Pauls Valley, Okla. – October 2, 2014 – With October comes national Breast Cancer Awareness Month, and Covercraft renews support for its Covers for Causes project. Launched in 2012, the company has created a special line of products to help raise awareness and vital funding for breast cancer research, education, treatment and prevention.

Each pink, custom fit Covers for Causes car cover has been manufactured in the U.S.A. using Kimberly-Clark’s unique NOAH® fabric. This revolutionary fabric weighs only 4.75 ounces per square yard, yet it creates a breathable barrier that resists water while allowing condensation beneath the cover to evaporate. Each cover is silkscreened with the unique Covers for Causes logo that includes the universal pink ribbon to encourage breast cancer awareness. And, each cover carries an amazing four-year warranty. To create a stylish and functional set, Covercraft also offers the custom, pink, UVS100® Sunscreens with the Covers for Causes logo.

Heatshield Products has the Voodoo

For Release: October 23, 2014

Contact: Steve Heye
760-751-0441
steve@heatshieldproducts.com

Heatshield Products will be featuring the world’s first 30” turbine powered at the SEMA show.

Las Vegas, NV –Heatshield Products is proud to announce the presence of Voodoo Bikeworks turbine powered bike as seen on History Channel’s Bike Battleground Phoenix.

Heatshield Products helped out Kody and his crew with our Inferno Wrap. It was the only wrap Kody found that could tame the heat of his 30” turbine powered bagger. Taming the heat was absolutely critical to this build. An extreme heat power plant required the ultimate in exhaust wrap. It even thrived the oil leak and fire that ensued shortly after. When it had to go down for an attitude adjustment to the turbine, Kody was able to unwrap the wrap without it falling apart. Stop on by say high and check out on hot bike and see how it keeps it’s cool.

QA1 Teams with Hollywood Hot Rods® for Traditional-Looking Performance Shocks

Lakeville, MN [October 23, 2014] – QA1 has teamed with the legendary Troy Ladd of Hollywood Hot Rods® to release traditional-looking, adjustable shocks for street rods.

QA1 President, Melissa Scoles is excited about the team-up, “Troy has been great to work with. His expertise as an award-winning street rod builder has been invaluable as we worked together to design this new series of shocks.”

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

News Release
Rahal Letterman Lanigan Racing
October 22, 2014

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

BROWNSBURG, Ind. (October 22, 2014) – Rahal Letterman Lanigan Racing (RLL) announced today that ClearPlex®, makers of leading automotive glass protection film, have entered into a multi-year agreement as an associate sponsor of their Verizon IndyCar Series and Tudor United SportsCar programs. In addition, ClearPlex® was named the Official Windshield Protection of RLL, with their proprietary films to be installed on all team vehicles and transporters providing an instant proving ground.

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

News Release
Rahal Letterman Lanigan Racing
October 22, 2014

CLEARPLEX JOINS RAHAL LETTERMAN LANIGAN RACING AS AN ASSOCIATE SPONSOR OF THEIR INDY CAR AND SPORTS CAR PROGRAMS

BROWNSBURG, Ind. (October 22, 2014) – Rahal Letterman Lanigan Racing (RLL) announced today that ClearPlex®, makers of leading automotive glass protection film, have entered into a multi-year agreement as an associate sponsor of their Verizon IndyCar Series and Tudor United SportsCar programs. In addition, ClearPlex® was named the Official Windshield Protection of RLL, with their proprietary films to be installed on all team vehicles and transporters providing an instant proving ground.

AEROMOTIVE REGULATES ON COMPETITION WITH NEW X1

Lenexa, KS – October, 2014 – Aeromotive announced today the expansion of their already impressive lineup of fuel pressure regulators with the addition of the X1 Series Regulator. As the next step in the evolution of Aeromotive’s line of regulators, the X1 is one of the most innovative regulator designs to hit market in recent years.

From carbureted to EFI pressures, naturally aspirated or forced induction, the X1 is designed to span the entire range of applications providing dependable fuel pressure regulation. Making the change from a carburetor to EFI or EFI to carburetor? There is no longer a need to purchase a new regulator. Simply utilize one of three conversion kits (sold separately) to match the operating range required of your engine. Replace original X1 Series regulator internals with the conversion kit of your choice (Part #’s 13013, 13014, and 13015) and you have a regulator with vastly different characteristics.

AEROMOTIVE REGULATES ON COMPETITION WITH NEW X1

Lenexa, KS – October, 2014 – Aeromotive announced today the expansion of their already impressive lineup of fuel pressure regulators with the addition of the X1 Series Regulator. As the next step in the evolution of Aeromotive’s line of regulators, the X1 is one of the most innovative regulator designs to hit market in recent years.

From carbureted to EFI pressures, naturally aspirated or forced induction, the X1 is designed to span the entire range of applications providing dependable fuel pressure regulation. Making the change from a carburetor to EFI or EFI to carburetor? There is no longer a need to purchase a new regulator. Simply utilize one of three conversion kits (sold separately) to match the operating range required of your engine. Replace original X1 Series regulator internals with the conversion kit of your choice (Part #’s 13013, 13014, and 13015) and you have a regulator with vastly different characteristics.

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