Hot Rod Alley

Boom Mat™ Announces New Expanded Product Line

Avon Lake, OH…Boom Mat™, top choice of pro builders, has the most complete range of products to improve automotive interior insulation and acoustics. Boom Mat’s product line, is tested and proven to reduce noise and add additional insulation in hot and cold temps. Popular products include: Damping material, Under Carpet (UC™) and UC LITE™, Leather Look™ Sound Barrier, Heat Moldable™ Noise Barrier, Under Hood Acoustic Lining, Floor & Tunnel Shield II (F&T II™), speaker baffles, and more.

This year Boom Mat is offering many of their most popular products in new sizes, quantities or kits for added convenience like Boom Mat’s 12-1/2” X 24” damping material now available in a 30 sheet pack, or Boom Mat’s thermal and acoustic interior kit that includes: 27 sq. ft. of UC Lite, 25 sq. ft. damping material and an 18 oz. can of Boom Mat Spray-On.

DEI Titanium™ Products with LR Technology

For maximum thermal control, nothing beats DEI’s family of Titanium products with LR Technology: Pipe Shields, Turbo Shields, Protect-A-Sleeve and Protect-A-Boots. This premium line is designed to handle extreme high heat situations which makes these products ideal for use in modified performance street or race vehicles.

DEI’s Titanium Protect-A-Sleeve™ can be used to protect fuel, oil and brake lines, or spark plug and electrical wires from hot exhaust manifolds and headers. Available in a 4 ft. length x 1/2” ID (Part# 010475) DEI’s Protect-A-Sleeve comes complete with 10 hi-temp military-spec 3-to-1 ratio shrink tubes to seal sleeve ends.

DEI’s Titanium Pipe Shields™ with DEI’s proprietary weave for strength and durability, provide a barrier from heat sources to protect transmissions, body panels, gas tanks and reducing heat from entering the vehicle interior. DEI’s Titanium Shield protects up to 1350°F.

CTEK Takes the Mystery Out of Battery Technology With New Educational Articles

Twinsburg, Ohio – CTEK Power, Inc. has released the first two in a series of 10 educational articles on battery technology for consumers. The series is designed to help take the mystery out of batteries, battery chargers and battery maintenance.

The first article, “Why Do Vehicles Have Batteries?,” helps consumers understand all the functions that a battery performs. The second article answers the question: “How Do Batteries Work?” The third article will talk about “Different Types of Batteries.”

“Until they are stranded with a malfunctioning battery, many consumers do not realize how critical batteries are to the electrical system in their vehicle,” explained Matt Ingram, regional sales manager for CTEK. “Part of our objective in publishing these articles is to help drivers understand the advantages of using a state-of-the art battery charger and maintainer like the units that CTEK manufactures and how it can extend the life of their battery and help keep them on the road.”

Performance Quotient by PRW Aluminum Racing Radiators

For Immediate Release: For Any Pre-Publication for SEMA

PQx ® Aluminum Racing Radiators

Perris, CA – PRW Industries, a leading manufacturer of high performance engine components, under their Performance Quotient brand presents their racing radiators.

PQx ® Aluminum Racing Radiators are the perfect fit for the racing, street rod, classic muscle, exotic, or late model cars and truck markets. These radiators are available in a variety of sizes for both Ford and & GM models. Benefits to consumers include fully MIG/TIG welded, a Petcock drain, all aluminum construction for reduced weight, polished top-lines that create a super clean appearance and multiple threaded mounting bungs. The design eliminates the need for specialty covers and is available with or without threaded bung hose fitting adapters. Each radiator has multiple threaded mounting tabs for easy installation by your customers.

Performance Quotient by PRW High Flow Billet Aluminum Electric Racing Water Pump and Corresponding Water Pump Fittings

For Immediate Release: Any Pre-Publications for SEMA

PQx ® High Flow Billet Aluminum Electric Racing Water Pump and Corresponding Water Pump Fittings

Perris, CA – PRW Industries, a leading manufacturer of high performance engine components, is excited to introduce their new lightweight street/strip PQx ® High Flow Billet Aluminum Electric Racing Water Pump. The new pump is designed to equalize the flow into both sides of the engine with smooth radii and transitions. The pump housing and elbows are CNC machined from high grade billet aluminum with “O”-ring seals at each connection.

PRW Industries, Inc. Expands VISA Gift Card Rebates product offering on all PRW and Performance Quotient Performance Parts through the end of 2014

PRW Industries, Inc. Expands Visa® Gift Card Rebates product offering on all PRW and Performance Quotient /PQX Branded Performance Parts Through the End of 2014

Offer Valid Through All US and Canadian Distributors

Perris, CA - Due to overwhelming demand, PRW has announced that they will expand their popular Visa® Gift Card Rebate Program through the end 2014 racing season or while supplies last. This offer is available through all authorized PRW distributors in the United States and Canada. Product eligibility changes every two months so be sure to check the website to see which PRW products will get you a quick $10 - $20 Visa® Gift Card in the mail. Visit www.PRWrewards.PRW-USA.com to find which products qualify.

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DEI Introduces Ultra Sheath MA™

Avon Lake, Ohio…Extreme direct or radiant heat can melt or damage electronic components. Until recently, aluminum or foil sleeving was the solution. Now, DEI, the leader in thermal protection has introduced Ultra Sheath MA™, a new lightweight heat reflecting solution for tight high heat applications.

Developed with a unique process that impregnates molten aluminum to a tightly woven core fabric, Ultra Sheath MA sustains direct heat up to 1100°F and is over 40% lighter than foil covered sleeving. Developed to offer a consistently higher level of heat reflection, this thermal protection product from DEI provides the most advanced protection for cable lines, wire and hose.

DEI’s Titanium Pipe Shield™ with LR Technology is Now Available in Two New Sizes: 4” Width in both 8” and 12” Lengths

Avon Lake, Ohio…When the ultimate in heat protection is required, DEI is the solutions provider. DEI’s Titanium Pipe Shield developed with evolutionary LR Technology provides maximum protection outperforming traditional Mylar-backed glass fiber shields.

Extreme direct or radiant heat can damage transmissions, brake lines, wiring and hoses. DEI’s Titanium Shield clamps directly to any size exhaust pipe – auto, marine or motorcycle, to provide spot protection of sensitive electrical components, lines, cables, wires, transmissions and fire walls. Only DEI’s Titanium Pipe Shield combines a unique riveted “stand-off” design using 3.5” stainless steel clamps that provide a cooling air gap between the shield and the pipe. Combined with the heat dissipation benefits of the 2 ply material made with LR Fiber Technology, this unique design and material combination provides heat protection up to 1350°F. Mylar covered shields begin to flake or crack at 900°F.

DEI Titanium Protect-A-Sleeve™ with LR Technology™

Avon Lake, OH…DEI’s new Titanium Protect-A-Sleeve™ with LR Technology™ offers the best possible sleeve protection on the market today. Developed specifically for any application where extreme high heat is present, these Titanium™ sleeves will protect wires, lines and cables when exposed up to 1800°F direct heat/2500°F radiant. Developed with DEI’s proprietary LR Technology, these high temperature rated sleeves provide superior thermal protection for street vehicles or race engines, protecting fuel, oil lines, spark plug and electrical wires from direct or under hood radiant heat. The ½” ID sleeves will fit many of today’s larger diameter spark plug wires for protection against hot exhaust manifolds and headers. Water and heat resistant, they are also ideal for Powersports – ATV/UTV, motorcycle, personal watercraft, snowmobiles, and marine use.

DEI Introduces Stainless Steel Positive Locking Ties™

Avon Lake,OH…DEI’s new Stainless Steel Positive Locking Ties are specially designed for any application where there is extreme high heat – street, race, marine and powersports. These low profile ties are ideal to secure exhaust wrap, such as DEI’s Titanium™ Exhaust Wrap for high HP or turbo charged vehicles.

Developed and tested to provide long term, durable use under severe heat in excess of 2500°F, they can be applied in a snap and will last for years. Made from high grade 316 stainless steel, DEI’s new Stainless Steel Positive Locking Ties offer exceptional tensile strength - up to 200 lbs. for the 7 mm wide ties, or 350 lbs. for the 12 mm size.

This new product is currently available in a wide variety of sizes and quantities including:

7mm x 9” eight pack, (Part# 010208) 7mm x 14” four pack (Part# 010209)
7mm x 20” ten pack (Part# 010210) 12 mm x 9” eight pack (Part# 010211)
12mm x 14” four pack (Part# 010212) 12mm x 20” ten pack (Part# 010213)

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