Business Services

Cosworth Announces Strategic Software Calibration Partnership with EcuTek

(NOVEMBER 6, 2013, TORRANCE, CA) -- Cosworth today announced the formation of a strategic alliance with EcuTek International Ltd to develop and distribute high-performance software calibration tuning solutions for the automotive aftermarket.

The partnership allows the two companies to leverage their technology engineering capabilities and develop market-leading products. Cosworth will become an EcuTek Master Tuner, offering customers newly launched products as well as providing access to EcuTek's full suite through Cosworth’s global network of more than 200 specialist distributors.

“Cosworth delivers performance advantage through superior engineering design and manufacturing,” said Mark Holcombe, Cosworth’s head of Aftermarket Services. “Our partnership with leading calibration software specialist EcuTek will result in a range of high-tech power packages, giving our customers formidable and consistent performance.”

Northwood University Appoints Donna Wagner Chair of Automotive Aftermarket Management Program

MIDLAND, MI – Northwood University announces the appointment of Donna Wagner as chair of the Aftermarket Management Program. Wagner will be responsible for the aftermarket program on the Michigan Campus and will assume this position starting November 1.

Dr. Keith Pretty, president and CEO at Northwood University, states, “We are very pleased to have Donna as the chair of the Aftermarket Management Program. Her knowledge of Northwood and her experience in the Automotive Aftermarket Industry will be valuable assets to the program here at Northwood.”

Rick Guirlinger, Chair of the Automotive Aftermarket Advisory Board of Northwood University and retired Controller/Treasurer of General Parts International, Inc. states, "Ms. Wagner's appointment as chair of the Automotive Aftermarket Program demonstrates Northwood's ongoing commitment to the industry. She will be an effective and engaged leader of this program."

KC HiLiTES Unveils the KC Gravity Series and Flex LED Line at SEMA

WILLIAMS, Ariz. - KC HiLiTES, the pioneer of off-road lighting, is unveiling the KC Gravity and Flex LED series at this week's SEMA Show in Las Vegas, Nevada. The KC Gravity Series offers a patented LED technology making it the brightest option on the market, and the KC Flex Series will be the industry's first truly modular and customizable LED product line.

OPTIMA® Batteries to Introduce New Integrated Marketing Campaign, Celebrate Sixth Anniversary of OPTIMA Invitational at 2013 SEMA Show

October 29, 2013 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and chargers, has several major announcements planned for the 2013 SEMA Show. OPTIMA Batteries is honored to be a veteran exhibitor at the 2013 SEMA Show, and is once again proving to be The Ultimate Power SourceTM, cranking up the voltage in its booth with a new integrated marketing campaign, an expanded OPTIMA Ultimate Street Car Invitational series announcement and exciting vehicle displays. OPTIMA will conclude the week by producing the sixth annual OPTIMA® Ultimate Street Car Invitational TV special.

Free OPTIMA Batteries for SEMA Feature Vehicles

HushMat’s Made in the USA and PROUD of it it!

Olathe, Kansas November 4, 2013 HushMat® – HushMat- 25 years Manufacturing in the USA- Proudly!

Hushmat continues our product production in the U.S.A., proudly! By producing locally in the USA, we control the superior quality of the product while helping provide jobs in the U.S. HushMat, the fastest growing automotive sound deadening and thermal insulations Materials Company, continued to lead the market with products that everyone can use with ease.

“HushMat and I are committed to continue the 25 year legacy of USA manufacturing.” stated Tim McCarthy, Founder of HushMat. “We are the only company in the sound deadening and thermal insulation materials category that manufactures their own product. We are proud of this heritage.” McCarthy added.

50 Below, an ARI Company, Offers Interactive Product Demos, Special Show Savings at Booth 30267

Make sure to stop by Booth 30267 in the Featured Exhibitors Area to meet our team and learn more about how we can help you Sell More Stuff!™. Our staff is ready to meet with you in our interactive booth and show you how we can help you grow your business online and in-store.

- Interactive Product Demonstrations
SEMA will be a great opportunity to meet with you 1:1 and for you to have the opportunity to experience our suite of dealer solutions firsthand, including our award-winning dealer website platform. You won’t want to miss this opportunity to learn how our award-winning dealer website solution and lead generation solution, SearchEngineSmart can help you Sell More Stuff!™ Setting up a 1:1 is easy. Simply call 888-529-4775 to schedule your appointment.

- Special Show Savings on Dealer Websites
Purchase any dealer website package at the show and save up to $500. Act now; this is a limited time offer. Show special available to new website subscriptions only.

50 Below, an ARI Company, Unveils Dealer Website Platform Upgrades at Booth 30267

50 Below, an ARI company, has added new features to its award-winning dealer website platform to meet the specific needs of automotive tire and wheel dealers. Stop by Booth 30267 in the Featured Exhibitors Area to see firsthand how our latest release can help you Sell More Stuff!™. To make sure we have time to meet with you 1:1, we encourage you to schedule an appointment by calling 888-529-4775.

Upgraded Features and Functionality include:

- Plus Sizing for wheel fitment online or in-store*
Customers can now see Plus Sizing for wheels from the largest catalog database in the industry.

- Search Engine Visibility

NPI to Advise 2013 SEMA Show Attendees on How to Reduce Shipping Costs in 2014

NPI, a leading spend management consulting firm, will join more than 60,000 members of the specialty automotive products industry in Las Vegas for this week’s 2013 SEMA Show. Located at booth 30269, in the Upper South Hall of the Las Vegas Convention Center, NPI will be on-site to educate suppliers and manufacturers on how to reduce their shipping costs in 2014.

Based on historical pricing behavior, and a steady stream of price increases throughout 2013, NPI anticipates carriers like UPS and FedEx will soon announce general rate and surcharge increases for 2014. In addition to higher pricing, shippers will feel the impact of several other market forces affecting the carrier landscape, including rising labor costs, tighter capacity and the scoping down of service levels.

HushMat introduces Custom Vehicle Kits!!

Olathe, Kansas November 4, 2013 HushMat® – HushMat incorporates special retail packaging for popular Full Vehicle Kits for numerous makes & models.

HushMat launches Custom Vehicle Kits with special retail packaging for the auto DIY market. These kits will make give an ease to ordering and using the HushMat product for their specific make/model/year car or truck. HushMat, the fastest growing automotive sound deadening and thermal insulations Materials Company, continued to lead the market with products that everyone can use with ease.

“We have removed the guesswork out of ordering the #1 Rated sound deadening and thermal insulation material for over 180 of the most popular vehicles”, stated Tim McCarthy, Founder of HushMat. “HushMat custom vehicle kits are designed to insulate the entire vehicle for heat and noise. Customers asked, and we delivered a complete solution”, McCarthy added.

HushMat Introduces Large Sheet & Mega Bulk Kits for USA & Canada

Olathe, Kansas November 4, 2013 HushMat® – HushMat launches larger sheet sizes to automotive aftermarket.

HushMat has introduced new manufacturing technology to produce the #1 Rated Sound Deadening & Thermal Insulating Ultra material is new/larger 32” x 18” and 24” x 48” sheet sizes. HushMat, the fastest growing automotive sound deadening and thermal insulating materials company, leads the worldwide automotive aftermarket in this category.

“This is another example of HushMat dominating the category by technology leadership, mastering the manufacturing challenge of large dimension sheet extrusion. Customers asked for it and HushMat delivers again.”, stated Tim McCarthy, Founder of HushMat. The larger sheet sizes will offer installers, reduced installation time and lower overall economics with greater packaging density to lower overall delivered cost. This makes HushMat even more attractive for all customers”, McCarthy added.

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