WELD Awards $1,000 Prize to Kansas City Art Institute Student in Wheel Design Contest

Kansas City, Mo. – WELD has awarded a $1,000 prize to Kansas City Art Institute (KCAI) student Noah Geiger for his directional on-spoke wheel design. Geiger captured the top prize in the first annual WELD KCAI Performance Design Challenge contest, which was open to students enrolled in the virtual sculpture design program at KCAI. The contest was conducted in conjunction with the KCAI Art of the Car Concours event held yesterday at the school campus in Kansas City, Mo., of which WELD is a sponsor.

Geiger, a native of Rapid City, S.D., is studying sculpture at KCAI and will be a junior in the fall. Geiger designed his wheel to be coated in black except for the exterior face, which is polished.

“My design follows the ideas of fractals and an understanding of the rotation around a single point in relation to the drive of forward progression,” said Geiger. “Being that this is a directional wheel there are two sets of opposing wheels that work together.”

TUFTRUCK offers Heavy Duty Suspension Upgrades

TUFTRUCK® Coils offers Super Heavy Duty Coil Spring Upgrades for common Ford, Dodge,
and Chevrolet/GM trucks and vans. Our springs increase the load carrying capacity of your
truck and fix vehicles with saggy suspension caused by heavy loads. TUFTRUCK® Coils are an
ideal upgrade for working trucks and vans as well as personal vehicles.
TUFTRUCK® Heavy Duty Products are available for most full size North-American pick-up
trucks and vans. Equip your North-American vehicle or work fleet with TUFTRUCK® Heavy
Duty Product. TUFTRUCK® Heavy Duty Suspension upgrades are built to handle the
toughest jobs you can throw at them…..and still take more. Because they’re so tough you will be
glad you chose TUFTRUCK®.
Customers have told us you will need TUFTRUCK® Heavy-Duty Suspension upgrades if your
light duty North-American truck is being used in any of the following application:
• Construction
• Forestry
• Agriculture
• Contracting
• Mining
• Oil Patch
• Snow Plows

Design Engineering, Inc. (DEI) Announces Bill Herrmann as Vice President of Operations

Avon Lake, Ohio…Design Engineering, Inc. (DEI) is pleased to announce Bill Herrmann has joined as vice president of operations. He joined the company in late June and will report direct to Design Engineering Inc. CEO, David Markley. Herrmann has over 30 years’ experience in industrial and chemical distribution, as well as, chemical and food manufacturing. He has spent most of his career within the supply chain procurement, logistics, forecasting, operations management and inventory control disciplines.

Cancer Survivor Teams Up With WELD to Race Against NASCAR Superstars

Kansas City, Mo. – Kyle Robinson, a 16-year old cancer survivor from central Iowa, will take part in the third-annual WELD Racing Go-Kart Spectacular at the 2015 FVP Knoxville (Iowa) Nationals August 12, 2015. As a sponsor of the event, WELD earned two seats in the race and elected to provide one of the “seats” in the event to Robinson. The other WELD seat will be auctioned off at the event to help support the cause.

Robinson was diagnosed in March 2000 with a Wilms tumor in his kidney. He has been cancer free for 12 years and is a leader in training at Camp Heart Connection, a camp for children with cancer and their siblings. The camp is sponsored by Des Moines-based Children’s Cancer Connection, a charity established in 1988 to provide programs and services to children battling childhood cancer.

Design Engineering, Inc. (DEI) Celebrates 20th Year Anniversary: 1995 - 2015

Avon Lake, Ohio…Design Engineering, Inc. (DEI) is proud to announce the company’s 20th anniversary. Formed in 1995 by Dale and Nancy Markley, the company continues to expand and thrive under the leadership of their son, David Markley.

In the course of the past twenty years, DEI has designed and developed a multitude of new and innovative thermal protection materials and products. Now employing 30 at the company’s main headquarters in Avon Lake, OH, DEI has stayed true to the company’s original focus on developing the most advanced performance heat and sound control products while also introducing new brands including: Boom Mat™, DEI Powersports™, Ny-Trex™ nitrous oxide performance systems, Radiator Relief™ performance coolant additives and CryO2™ cryogenic intake systems. In 2003, Design Engineering was honored with the Best New Performance-Racing Product award from SEMA in recognition of the outstanding and innovative design achievement for the introduction of CryO2.


VR-12, an Environmentally Friendly Maintenance Solution for Car Coolant Systems Debuts at the SEMA SHOW this November 3-6 at in Las Vegas, Nevada at booth # 21759.

The auto industry is providing consumers with more environmentally safe solutions in hybrid cars, electric cars, and specially engineered vehicles that use less gas and have less of an impact on the environment. Freezetone® Products, USA is doing their part with the release of VR-12, an environmentally safe vehicle monthly maintenance solution for radiators and the cooling system of your vehicle David Ragan, the NASCAR Sprint Cup Series driver will be there along with VR-12 president, Luis. M. Latour.

"Scorpion Lo'k " A New Theft Deterant and Hill / Transport Brake in a single application for Polaris UTV's to Debut at 2015 SEMA Show

Reel Xclusive will debut the all new Scorpion Lo'k at the 2015 SEMA Show. The Scorpion Lo'k solves the problem of no parking brake on the Polaris line of UTV's. Scorpion Lo'k provides an easy to install and easy to use Hill / Transport Brake but also works as a Theft Deterent when needed. No more rolling back on the transmission when parked on a hill causing a bind on the shifter or damage to the internals of your Polaris UTV. When you must leave your vehicle alone Scorpion Lo'k can also be locked into the applied position with the easy push of a button. The vehicles brakes will be fully applied making it very difficult if not impossible to move the vehicle. Scorpion Lo'k acts as a Theft Deterent when the vehicle is left unattended. Events, Hunting , Camping, Parking Lots, even on the Trailer. Anywhere you have to leave your valuable Polaris UTV alone and unattended Scorpion Lo'k will give you a little extra piece of mind that your car will be there when you get back.

Pilot Automotive and Rolling Big Power join forces to leverage premier truck accessories brand name and strong distribution channel.

Two automotive aftermarket powerhouses, Pilot Automotive, a supplier of automotive products,
and Rolling Big Power (RBP), a luxury truck accessories brand, recently announced a
partnership to expand the availability of RBP products.

Pilot is one of the largest manufacturers/suppliers of aftermarket automotive accessories, with over 30 years in
business and extensive distribution. RBP, a boutique company started in Southern California, has become one
of the premier and most recognizable truck accessories brands in the country.

The integration of RBP into Pilot’s advanced infrastructure will lead to an enhancement in RBP’s supply and
service to the WD (warehouse distribution) segment of the industry. In addition, Pilot-RBP will introduce a new
and unique product offering for the specialty retail channel. The combination of Pilot’s distribution strength
coupled with RBP’s trendsetting designs, marketing, and customer loyalty, is certain to drive the truck

Aero Exhaust will showcase its new line of exhausts for Mk7 Volkswagen models at SEMA 2015

The Exhaust manufacturer will be displaying their new line of T304 stainless steel turbo back exhaust’s for Mk6 and Mk7 Volkswagen models. This includes the highly anticipated kit for the mk7 1.8t Golf Sportwagen. Visit Booth 33316 in the East end of the Upper South Hall.
“The European aftermarket has been a top priority for Aero Exhaust from our inception of success with the Daytona Prototypes in the Rolex series. We have wanted to give that winning experience to the public in a complete easy to install package and have done so, with our bolt on exhaust systems.” said Jordan Cherrington, Owner of Aero Exhaust.
Designed utilizing the patented Aeroturbine airfoil technology to reduce exhaust system restriction and create a tone that no other company can replicate. The new turbo back systems also utilize Aero Exhaust’s popular ceramic packed resonators to eliminate rasp and drone that is seen in competitor’s systems.

Mickey Thompson and Dick Cepek to Showcase New Products, Feature Vehicles and Special Guests at SEMA 2015

New Products, Feature Vehicles, Special Guests and Giveaways – Booth 43035

Mickey Thompson Performance Tires & Wheels and Dick Cepek Tires & Wheels are gearing up for an exciting 2015 SEMA Show presence.

Show Booth and New Products
The 2,500 square foot booth, located at 43035 in the tire and wheel section of South Hall’s lower level, will feature all the new and recently introduced products from the Mickey Thompson and Dick Cepek brands, several project vehicles, special guests and more. Knowledgeable staff will be on hand to answer questions and demonstrate the latest digital tire and wheel fitment tools for muscle car and Jeep, and the online Buy Now program.

Feature Vehicles

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