Education Sessions - Online Marketing

Online Marketing: Win the Moment: Reaching Your Customers and Marketing Objectives on Twitter

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When: 
November 6, 2013 - 9:30am - 10:30am
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Doug Mooney, Twitter

Today's Auto enthusiast is more passionate than ever and as they research products, stay abreast of the latest info, and join the discussion, they are more and more often turning to Twitter. As the world's top Interest network, and the only online platform that is live, conversational, and real-time, Twitter has emerged as the platform that brings users closer to the Auto brands, topics, and conversation that matter to them most.

SEMA Data Co-Op: Introduction to ACES - Vehicle Application Data Standards Explained

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When: 
November 4, 2013 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N259

Presented by: Kevin Leitch, DATAgility, Inc.

Vehicle application coverage is a critical element of data management, and our Introduction to ACES will get you started in the right direction in creating complete, accurate application information using the Aftermarket Catalog Enhanced Standard.

Click here to schedule SEMA Data Co-Op Sessions

SEMA Data Co-Op: Introduction to PIES - Product Information Made Easy

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When: 
November 4, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N259

Presented by: Rebecca Bolton-Dydasco, DATAgility, Inc.

SEMA Data Co-Op: SDC Supplier's User Group

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When: 
November 4, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N261

Presented by: Bob Castle, VP eBusiness and I.T., SEMA Data Co-Op

If you are a SEMA Data Co-op Supplier, or want to be, join us in this open discussion about the SDC system and, it's features and functions. Participate in Q&A with fellow system users, and get answers to your questions along with a preview of what's coming next with the SDC.

Click here to schedule SEMA Data Co-Op Sessions

SEMA Data Co-Op: Introduction to PIES - Product Information Made Easy

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When: 
November 4, 2013 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N259

Presented by: Rebecca Bolton-Dydasco, DATAgility, Inc.

Just getting started with product data? Our introduction to PIES session will explain the Product Information Exchange Standard in easy to understand terms, giving you the confidence to begin managing your data to this comprehensive industry standard.

Click here to schedule SEMA Data Co-Op Sessions

SEMA Data Co-Op: SDC Supplier's User Group

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When: 
November 4, 2013 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N261

Presented by: Bob Castle, VP eBusiness and I.T., SEMA Data Co-Op

If you are a SEMA Data Co-op Supplier, or want to be, join us in this open discussion about the SDC system and, it's features and functions. Participate in Q&A with fellow system users, and get answers to your questions along with a preview of what's coming next with the SDC.

Click here to schedule SEMA Data Co-Op Sessions

Online Marketing: Mobile Marketing - 10 Trends That Are Changing Your Business Now and Forever, Powered by ETTN

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When: 
November 7, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Andy Dellenbach, MindOverEye; Stuart John, Source Interlink Media

Learn how not to get left behind and 10 things you must do and errors to avoid in the mobile space. We'll breakdown the platform mix (iOS, Android, Windows, Blackberry) and discuss how mobile apps and other emerging technologies such as augmented reality, near-field communications, and responsive design are driving interactive in both B2B and B2C marketing.

Powered by SEMA's Emerging Trends & Technologies Network (ETTN)

Online Marketing: How to Effectively Engage Your Customers Through Facebook, Powered by ETTN

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When: 
November 7, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Joseph Myers, Trinet Solutions

Have you considered using Facebook advertisements or campaigns to engage your customers online? Many companies have Facebook pages, but few know how to effectively interact with customers in a way that encourages customer loyalty and company sales. Join us and discover how to turn your Facebook friends into your biggest brand enthusiasts and maximize customer engagement online.

Online Marketing: How to Successfully Buy & Sell Products in Online Marketplaces

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When: 
November 6, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Bernard Bolsig, UPSHIFT Marketing; Brian Servatius, eBay Motors; Jon Wyly, SEMA Data-Co-op; Brett Tuson, Amazon

Online Marketing: Are You Blowing It? Three Common Mistakes Mobile Advertisers Are Making That You Can Fix Now

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When: 
November 6, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Michael Robleto, 4INFO

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